Aug 19th 2013
Some of your favorite AOL On Originals feature new native ad content like polls, trivia, e-commerce offers and other information within the video are powered by Carambola. They've created the world's first automated video enrichment platform that is exclusively available through AOL. Their algorithms analyze each AOL On video and create a unique and interactive layer related to the video content. The result is a powerful tool for advertisers that gives them additional user-initiated exposure, plus the ability to reach consumers in a highly relevant, contextual way.
We think the numbers coming out of our pilot program speak for themselves: one in ten viewers clicked to learn more about the video's content and they spent an average of 25 seconds with the unit. More than 60% of them chose to continue on to answer quizzes, read trivia, find outlets to purchase featured items, and otherwise explore the main menu. Furthermore, each unit is customized to fit AOL On channels and enriches video content without actually feeling like an advertisement.
For viewers, this means the ability to instantly and seamlessly find more information about the content on their screens without having to search for it on the web. For example, on "Now Eat This! Italy" with Rocco DiSpirito users can get inside the video by clicking on the small "AOL On" icon on the top of the screen to lead to a variety of information - from fun facts about Rocco, to recipes he is preparing, to where to buy his latest cookbook - and they can even choose to take part in quizzes and surveys.
We're committed to finding the most innovative new features in digital advertising today, and we're proud to bring Carambola into the fold. You can check it out in action here.
Jul 24th 2013
Coming on the heels of our successful Digital Content NewFront in late April, we announced today that we are holding the first ever Programmatic Upfront event on Sept. 23 -- the first day of Advertising Week 2013 -- for more than 150 clients, media, analysts and investors. The theme of the AOL Networks Programmatic Upfront is "Programmatic Explodes Creativity." We will celebrate the creativity headed our way as technology, data and automation free up marketers and agencies to do wildly imaginative things.
Since the 1970s, TV has been the primary beneficiary of upfront buying. In the last two years, digital has also held upfronts, with a heavy emphasis on video inventory. But as chief marketing officers and other brand stewards come to terms with the reality that proving ad spend ROI is "the new black", there is every reason to believe advertisers will soon be willing to pre-allocate media budgets against large scale display inventory.
The online advertising industry has created a fear and chaos-based environment filled with hundreds of small companies each pitching highly technical necessities to drive digital spend and achieve ROI. At AOL, we believe this must change. CMO's can't embrace digital much further without a simpler connection between people and platforms. They can't shift their budgets from TV until we - as an industry - demonstrate the true power of digital to unlock creativity.
We believe this is the first of what will become an annual industry event -- just like the Digital NewFronts. At AOL, we want to lead this new revolution and help define a new way of buying in the programmatic space.
Recent stats from eMarketer show just how big this business is and will be in the coming years. eMarketer estimates U.S. advertisers will spend more than $3.36 billion on real-time bidding this year, up from just under $2 billion in 2012 and less than $1 billion in 2011. eMarketer expects double-digit increases in spending each year through 2017, when real-time bidding will account for more than $8.49 billion in digital ad spending-or 29% of all digital display spending.*
Check out the event details below.
AOL Networks Programmatic Upfront
Date: September 23, 2013
Location: Skylight West, 500 West 36th Street (@ 10th Avenue)
Time: 5:00-7:00PM ET
Invitation only event
The event will feature marketers and agency executives who will showcase the business rationale that illustrates why upfront programmatic commitments are critical to their business strategy. Speakers will talk about the creative revolution that is made possible by automation.
Brand, agency and industry participants in the AOL Networks Programmatic Upfront will be announced at a later date.
*eMarketer Digital Intelligence Report (April 4, 2013): RTB Ad Spend Continues Robust Growth
Feb 13th 2013
We have partnered with Microsoft and Yahoo! to meet advertiser demand and provide easier access to high quality online display inventory. This agreement should dramatically improve the process of buying and selling premium online inventory in Canada. Under terms of the deal, AOL will soon have the ability to offer premium non-reserved owned and operated display inventory from Microsoft and the Yahoo! Network Plus to our advertising customers.
Similarly, Microsoft and Yahoo! will also be able to offer AOL's owned and operated, and third party non-reserved inventory to their own advertising customers, and deliver commensurate value to their publisher partners, as well.
For more information, please read the AOL corporate blog post from when the deal was formally announced in the US.
Jan 31st 2013
Artie Minson, former AOL CFO and now Chief Operating Officer, was featured at number 94 out of 250,000 CFO's in the country. "This accolade from ExecRank is a reflection of all of the hard work my five thousand teammates have put in at AOL and I am honored to accept it on their behalf," said Minson.
Jim Norton, SVP-Head of Advertising Sales, came in at number 6 out of 15,000 sales officers across the nation. After receiving the news Jim stated, "At AOL, we partner with the world's top advertisers and this recognition is validation that our teams are providing exemplary service and advertising innovation that will continue to drive significant value for our clients."
ExecRanks also listed Matt Kelpy as number 123 out of 30,000 Chief Accounting Officers in the U.S. Kelpy said, "I can't say enough about the dedication & effort of our accounting & shared services team every single day, as this recognition is a reflection of those outstanding contributions! I'm thrilled that our efforts were recognized in the Execrank selection process, and humbled to be included in such distinguished company."
The rankings are a result of two years of research and feedback from evaluation committees and top executives that produced an algorithm for how to rank Top Executives based on their performance in 24 different key areas.
Congratulations to all three of these executives! To find out more about AOL's leadership team visit our corporate site.
Three AOL leaders named Top Executives in their fields for 2012 aol.it/Xp66a6- AOL PR (@AOLPR) January 31, 2013
Jan 10th 2013
These gifts will benefit both Big Brothers Big Sisters by giving bicycles to children on the waiting list for a proper big brother or sister and the West Palm Beach VA Medical Center by donating wheelchairs to a hospital with a surplus of veterans and a shortage of wheelchairs.
We'd like to take a moment to thank these great organizations for the work that they do and for their help in making this happen.
Take a look at a gallery of AOLers hard at work, and some of the recipients trying out their new gifts below. To learn more AOL's Corporate Social Responsibility efforts, visit the AOL Corporate Site.