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Feb 13th 2013

AOL, Microsoft and Yahoo! Announce Advertising Agreement in Canada

By Kira Leblanc
Following our announcement of a display advertising partnership agreement between AOL, Microsoft and Yahoo! in the United States; and between AOL and Yahoo! in Canada, we are excited to announce this deal has now been extended to include Microsoft in Canada.

We have partnered with Microsoft and Yahoo! to meet advertiser demand and provide easier access to high quality online display inventory. This agreement should dramatically improve the process of buying and selling premium online inventory in Canada. Under terms of the deal, AOL will soon have the ability to offer premium non-reserved owned and operated display inventory from Microsoft and the Yahoo! Network Plus to our advertising customers.

Similarly, Microsoft and Yahoo! will also be able to offer AOL's owned and operated, and third party non-reserved inventory to their own advertising customers, and deliver commensurate value to their publisher partners, as well.

For more information, please read the AOL corporate blog post from when the deal was formally announced in the US.

Posted in AOL Ventures, AOL

Tagged as advertising, aol, aol advertising, aol corporate, canada, microsoft, yahoo, yahoo network plus

Jan 31st 2013

Three AOL Leaders Named Top Executives in Their Fields for 2012

By Sophie Rigg
We are excited to announce that ExecRank has named three of our AOL executives to its list of Top Executives for 2012 in a range of categories!

Artie Minson, former AOL CFO and now Chief Operating Officer, was featured at number 94 out of 250,000 CFO's in the country. "This accolade from ExecRank is a reflection of all of the hard work my five thousand teammates have put in at AOL and I am honored to accept it on their behalf," said Minson.

Jim Norton, SVP-Head of Advertising Sales, came in at number 6 out of 15,000 sales officers across the nation. After receiving the news Jim stated, "At AOL, we partner with the world's top advertisers and this recognition is validation that our teams are providing exemplary service and advertising innovation that will continue to drive significant value for our clients."

ExecRanks also listed Matt Kelpy as number 123 out of 30,000 Chief Accounting Officers in the U.S. Kelpy said, "I can't say enough about the dedication & effort of our accounting & shared services team every single day, as this recognition is a reflection of those outstanding contributions! I'm thrilled that our efforts were recognized in the Execrank selection process, and humbled to be included in such distinguished company."

The rankings are a result of two years of research and feedback from evaluation committees and top executives that produced an algorithm for how to rank Top Executives based on their performance in 24 different key areas.

Congratulations to all three of these executives! To find out more about AOL's leadership team visit our corporate site.

Posted in AOL, Our People

Tagged as accounting, advertising, aol, aol executives, aol leadership, artie minson, CAO, CFO, corporate, execrank, jim norton, matt kelpy, sale, sales

Jan 10th 2013

AOLers Build Hope for People in Need

By Laura Carlucci
AOL is in the business of helping people, and a bunch of AOLers lent a hand to build gifts for those in need during AOL's Epic Sales Conference in December. Many members of the AOL Sales and Advertising teams took time out of the day to handcraft rocking chairs, wheelchairs, bicycles and more, to give to those in need during the holiday season.

These gifts will benefit both Big Brothers Big Sisters by giving bicycles to children on the waiting list for a proper big brother or sister and the West Palm Beach VA Medical Center by donating wheelchairs to a hospital with a surplus of veterans and a shortage of wheelchairs.

We'd like to take a moment to thank these great organizations for the work that they do and for their help in making this happen.

Take a look at a gallery of AOLers hard at work, and some of the recipients trying out their new gifts below. To learn more AOL's Corporate Social Responsibility efforts, visit the AOL Corporate Site.





AOLers Build Hope

Posted in AOL, Our People, Working at AOL

Tagged as advertising, aol, aol impact, big brothers big sisters, business of helping people, epic sales, GiveBacks, helping, NonProfit, sales, West Palm Beach VA Medical Center

Dec 12th 2012

Allie Kline Joins AOL as Advertising.com Group's Chief Marketing Officer

By Ned Brody

We're happy to announce that Allie Savarino Kline has joined AOL as Chief Marketing Officer for Advertising.com Group. In this global role, Kline will oversee marketing strategy to drive demand for the Group's advertising solutions for publishers, advertisers and agencies.

Kline has an extensive history in brand management and marketing strategy for technology-focused organizations. Most recently she was the Chief Marketing Officer for big data and social graph company, 33Across, where she worked with over 375 Fortune 1000 advertisers and 650,000 global publishers. Prior to that role, Kline served as Vice President of Marketing at Brand Affinity Technologies (BAT), overseeing the company's brand development, marketing, and talent relationships. Additionally, she ran global marketing for Unicast, a leader in rich media advertising for over 10 years.

Kline earned a B.A. in corporate communications from Ithaca College. She is a frequent industry speaker and press spokesperson, and was named to Fast Company's "Fast 50" list for Internet video innovation in 2005. Kline also serves as a board member on Jack Myers' Women's Media & Mentoring Initiative.

Learn more about Allie Kline by reading the full press release.

Posted in AOL, Our People

Tagged as 33across, advertising, Advertising.com, advertising.com group, allie kline, aol, aol hire, brand development, chief marketing officer, CMO, fast 50, Fast Company, jack myers, marketing, marketing strategy

Dec 4th 2012

AOL's Advertising.com Group Acquires Buysight, Inc.

By Ned Brody
Today we announced the Advertising.com Group has acquired Buysight, Inc., a leading provider of retargeting and intent-based targeted advertising. The acquisition strengthens our premium product offering and expands the Group's position in the performance display market by significantly improving our retargeting and intent-based targeted advertising solutions. This transaction further solidifies the Advertising.com Group as a global leader in advertising technologies across display, mobile and video.

Formed in May 2011, the Advertising.com Group is the global partner of choice for leading publishers, advertisers and agencies seeking to maximize the value of their online brands, and includes Advertising.com, ADTECH, The AOL On Network, goviral and Pictela. The Group brings together end-to-end platforms and solutions for publishers and advertisers spanning ad serving, monetization, optimization, and premium advertising formats across all mediums including desktop, mobile, tablets and connected TVs.

We strongly believe that both brand and performance display, mobile and video campaigns benefit from dynamic, targeted creatives and messaging. The acquisition of Buysight brings proven Dynamic Creative Optimization and machine learning capabilities which will further enhance AdLearn, our market-leading optimization engine, and its ability to provide brands and performance marketers a comprehensive and integrated optimization solution across channels.

Based in Sunnyvale, California and founded in 2008, Buysight is a performance advertising company focused on retargeting using intent-based Dynamic Creative Optimization and its advanced machine learning technology. They deliver real-time behavioral advertising that drives incremental retail sales. Its Buyer Targeting platform is built on three core strengths: real-time modeling and prediction of purchase intent, real-time dynamic advertising with intelligent product selection, promotions, and creative, and real-time media buying optimized to calculate every impression's precise client value. Buysight's client advertising services include retargeting previous site visitors, acquiring new customers, and targeting relevant, personalized brand advertising to likely shoppers. More specifically, Buysight transforms online data into actionable knowledge, and uses it to connect people and advertisers in an automated, real-time marketplace to unlock significant value for both consumers and businesses.

Posted in AOL Services, AOL

Tagged as adtech, advertising, advertising.com, AOL, aol on, buysight, Dynamic Creative Optimization, goviral, pictela, retargeting advertising, the aol on network

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