adtech posts

Apr 9th 2012

Advertising.com Group on Scene at ad:tech San Francisco

The Advertising.com Group returned to ad:tech San Francisco, a major industry event attracting over 10,000 digital marketers from across the globe, to showcase their suite of advertiser and publisher solutions. Ad:tech was held at the Moscone Center West, where the Advertising.com booth was prominently displayed on the first floor exhibit hall. The booth featured product demo stations for Advertising.com, ADTECH, Pictela and AOL Video.

During the conference, we reinforced the message of being an end-to-end provider of premium digital marketing solutions for publishers, agencies and advertisers. Our booth was staffed by knowledgeable product and sales reps who engaged the ad:tech audience and the two-day event was packed with client meetings and product demos that generated leads for the group.

In addition to the booth, the Advertising.com Group hosted an exciting opening night party at the W hotel. The party was attended by top clients and partners who enjoyed food, drinks and music. You can check out photos from the party on our Facebook page.

Ran Harnevo of AOL Video was on also hand during ad:tech and led a panel discussion on video titled, "Integrated Video Planning". He was joined by expert panelist from Nielsen, FreeWheel and Revision3. During the sessions, the panelists explores key topics like:
  • Discovering best practices to help control your video distribution
  • Learning how creating complimentary content can help reach customers
  • Better understanding today's video consumption habits to better target your audience.

To learn more about our advertiser and publisher solutions, visit Advertising.com.

Nov 14th 2011

Advertising.com Takes Over ad:tech NY

Over 5,000 digital marketers gathered at the Jacob Javits Convention Center for the yearly ad:tech NY conference.

This year's ad:tech conference was especially exciting for our team, since it was our first event as Advertising.com Group. This was a great introduction to the industry about Advertising.com Group and successfully showed our unity and commitment to providing and end-to-end solution for publishers, advertisers and agencies. All of our teams from Advertising.com, Advertising.com Sponsored Listings (ASL), ADTECH, AOL Video and Pictela were represented and engaged with clients about the full suite of solutions under Advertising.com Group.

One of the main themes of this year's conference was around innovation and enhancing the user experience. Wendy Clark, Senior Vice President, Integrated Marketing Communications and Capabilities at Coca-Cola, was a keynote speaker and spoke about the importance of understanding your audience and using effective storytelling in the market, "We're moving from an environment about placing messages to movement of stories." I couldn't agree more with Wendy's point. AOL brands are committed to conveying great stories on the web and we continue to evolve with the market.

Conversations centered around video, premium formats, mobile and social. The ever-connected consumer is looking for new ways to engage with content, and as a publisher and advertiser partner it's crucial that we provide these in-demand solutions. Connecting with our current and prospective partners gives us the chance to understand and learn their needs. Conferences like ad:tech are not only a great educational opportunity for the attendees, but for the exhibitors and sponsors as well.

(This post originally ran on the AOL Advertising Blog.)

Nov 10th 2011

Setting New Standards in Display

AOL kicked off this busy week of conferences by focusing on setting new standards in the online advertising industry.

During OMMA Display, a MediaPost conference focusing on THE rapid market growth of display advertising, we challenged the notion of having to settle for a tradeoff between performance and Quality.

Advertising.com Group, one of the sponsors of the New York conference, kicked off the day with a hosted breakfast session that challenged the conference's theme around the tradeoff between performance and premium quality. Advertising.com's Mike Treon treated attendees to an exciting chat on quality, results and scale and how to have it all. Mike said settling for just two out of three factors will not drive the scalable results advertisers desire: "Technology and audiences won't scale alone. Quality is needed to drive meaningful results." He showed how solutions such as AOL Premium Formats leveraged on the Advertising.com network can produce big results.
Also, ADTECH was named a winner of the Interactive Advertising Bureau's Impression Exchange Solution Implementation Challenge at the IAB's Ad Ops Summit in New York. Read the full release here.

According to the IAB, "IES streamlines the digital advertising industry's business practices by helping publishers and advertisers detect and resolve differences, such as discrepancies in systems used to count impressions and clicks, early in the life cycle of a digital campaign-and avoid the lengthy and costly manual reconciliation and remediation processes that have bedeviled the industry."

An Impression Exchange Solution will create a huge opportunity for ADTECH to help the industry, both the advertiser/agency and publisher sides. Our proprietary analysis indicates that observing an accurate discrepancy rate – as we expect will improve with IES – will dramatically lower the number of campaigns that end in discrepancies, satisfying everyone.

(This post originally ran on the AOL Advertising Blog.)

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