Jun 1st 2015


Congratulations to our Chief Marketing Officer Allie Kline! Allie was named to Advertising Age's annual list of Women to Watch. The 2015 Women to Watch List highlights accomplished women who have made significant contributions to marketing and advertising industries, which is why it is no surprise that Allie is shining on this year's list.

Over the past year, Allie's accomplishments have spread across the many parts of our business. After her promotion to Chief Marketing Officer in November, Allie and her team went above and beyond for the Consumer Electronics Show in Las Vegas, the launch of ONE by AOL and most recently our 2015 NewFront. All of these events were monumental and Allie's leadership skills were imperative to the great success we saw.

"As CMO of AOL, Allie demonstrates exceptional talent, leadership, poise and determination and we are proud to see her recognized among the industries top female leaders on The 2015 Women to Watch List," said Bob Lord, President of AOL.

Last year, Advertising Age honored women like Blaire Christie (President, Cisco), Patti Clifford (Chief Talent Officer, Havas Creative Group), Kristin Patrick (Senior VP-Global CMO, Pepsi) and Karen Quintos (CMO, Dell), to name a few, and we're thrilled to see Allie join the ranks of these women. Cheers, Allie!

Let's spread the word and congratulate @alliekline on social using the hashtag #w2w2015.

May 15th 2015


We are in the business of helping people. Period.
Strengthening communities around the world is a core part of AOL - - as a company it is in our DNA - - built into our mission of culture and code. One of AOL's core values is about helping people, and to date, AOL has donated more than 70 billion impressions to over 500 nonprofits that our teams, advertisers and consumers care most about.

AOLers in the UK
Monster Help Day is AOL's company wide volunteer day, in which AOLers worldwide take time outside of the office to help their local communities. This year marks AOL's 6th annual Monster Help Day and we expect it to be our most impactful day yet. The following stats are just the tip of the iceberg when it comes to what we're unleashing:

  • 3,000 AOLers volunteering internationally
  • 50 non-profits positively impacted from our service
  • More than 85 projects around the world
  • AOLers in 27 cities across the globe are getting involved

AOLers in Toronto

AOLers have volunteered over 50,000 hours in their respective local communities during AOL's annual Monster Help Day. As a company, employees are given 3 days a year to volunteer outside the office. Get involved by seeing how you can support your local community and follow our impact with #AOLMHD and #AOLGivesBack on monsterhelp.aol.com.

AOLers in NYC

Apr 22nd 2015


Exciting news! On April 24th, we're disrupting the app store with three innovative apps built for the Apple Watch, including Pip, the newly redesigned The Huffington Post app, and the AOL app. Here's what you can look forward to seeing:

Pip App follows AOL's legacy as the creator of online messaging with an all-new messaging experience envisioned from the ground up for the Apple Watch. Pip is an easy to use, fully realized messaging app for the Apple Watch, allowing users to easily send and respond to short, simple messages with a single tap. In just a few taps, tell a friend you're running late, share your location (or ask for theirs), send them the weather, ask them to call you, and more without even having to pull out your phone.
  • Designed from the ground up to be the only messaging app purpose-built for the Apple Watch
  • Instantly receive messages from friends, and respond with a single tap without even having to use your iPhone
  • Create your own custom, pre-programmed messages in any language, and configure their color
  • Available for download in 150+ countries

The Huffington Post App brings you up-to-the-minute articles in a dynamic experience. Navigate, bookmark and share with ease through the real-time updates from The Huffington Post's Pulitzer-prize winning newsroom and international editions including the UK, Canada, Brazil, Germany, Spain, France, Italy, Japan, Korea, Maghreb, Greece and India.

The AOL App keeps you connected, informed and entertained with today's headlines, trending videos and AOL Mail. With its quality, advanced capabilities and easy-to-use interface, the AOL app for Apple Watch will provide users with an experience featuring:
  • Designed with the Apple Watch handoff feature in mind, users can read an email or article on the Apple Watch and pick it back-up on their iPhone, iPad or iPod touch
  • View news and email based on relevance and time using Apple Watch glances feature
  • Email and breaking news notifications
  • Ability to read the full text of the latest unread messages
  • Quick response to emails with pre-written messages
  • Quick actions that allows easy inbox management

A Word from our CTO

"As a media technology company, we are committed to providing the best possible messaging, news, and mail platforms on the Apple Watch," said Bill Pence, AOL Global Chief Technology Officer. "With the Pip app, The Huffington Post app and the AOL app, we believe we're delivering products that will exceed our users expectations and enhance their Apple Watch experience."

Apr 1st 2015

AOL Launches Game-Changing New Ad Technology: Genetic Targeting

Today, we are extremely proud to share the launch of the world's first genetic targeting product for advertising, available immediately and globally.

Marketers can now not only target ads to people based on what they may like or where they live, but also what they are. Forget about old demographic metrics or even "people-based" marketing. AOL's new technology allows you to analyze the most important signal of all – their genes.

AOL determines people's preferences based on their DNA, onboarding massive amounts of information from fingerprints, mobile cameras, wearable devices and medical records and, through machine learning algorithms, determining cell and chromosome structure based on that data. The genetic targeting technology updates in real-time with every breath a user takes and can be used to target ads on all screens, past, present and future.

Marketers can leverage these genetic profiles to dramatically increased ROI of their direct-response and brand advertising campaigns. Rigorous testing of AOL's genetic ad targeting technology found that it increased ad performance by more than 25 percent over regular demographic or geo-location targeted ads.

AOL is committed to its partners and has hundreds of thousands of staffers swabbing empty soda cans for genetic information to make ads work for everyone – marketers, publishers, and, of course, users.

So, don't leave your brand behind. Take it to the next level: genetics.

* Happy April Fools'! We hope you enjoyed the video and that you've figured out by now that this is not a real product or concept by AOL. However, the Relegence team today has made their semantic services publicly available. Check out the new site at relegence.aol.com!

Jan 26th 2015

AOL Charitable Foundation kicks off 2015 with Step Up Young Women's Mentoring & Leadership Development Programs

Like the AOL Charitable Foundation, Step Up believes in the value of mentoring. 1.2 million teens drop out of school every year – that's about 7,000 per day who may feel that they don't have the support they need to graduate. Step Up encourages professional women to inspire teen girls through after-school and mentorship programs. Mentorship is not only a key driver to end the high school dropout crisis, but helps young women achieve their personal and professional goals through developing new skills and confidence building.

About the Step Up and AOL Charitable Foundation relationship:

AOL Charitable Foundation is focused on empowering women, girls and underserved youth through leadership, education, technology and opportunity. The Foundation awarded a grant to Step Up to support the organization's College & Career Connections Conferences in New York, Chicago and LA in an effort to propel girls from under-resourced communities to fulfill their potential by empowering them to become confident, college-bound, career-focused and ready to join the next generation of professional women.

The Foundation's relationship with Step Up aligns with AOL's broader commitment to invest in future leaders, promote diversity and provide opportunities for women and girls in local communities.

AOL Charitable Foundation is proud to have awarded a grant to support Step Up's 2015 Teen Empowerment Conferences. AOL Inc. provided additional support by hosting the first conference at its headquarters in NYC Saturday, January 24th for 50 Step Up teen girls and 50 professional women including 20 AOL mentors who gathered to mentor the teen girls on-on-one throughout the day. The mentor's careers range from programming manager to advertising sales rep to music publishing to marketing director to media buyer and investor relations.

"One word that today makes me feel is stronger- my mentor listened to me and gave me good advice." – Step Up Teen

The "I Dream To.." conference will take place in LA on February 7th and Chicago on January 31st and will also include AOL mentors.

Today, AOL.com shines its "Make a Difference" spotlight on Step Up in honor of our new relationship with the AOL Charitable Foundation!

If you are inspired to get involved as a mentor during National Mentoring Month, visit the Step Up website to see how you can take the next step.

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