Feb 6th 2014
"2013 was AOL's most successful year in the last decade, and we accomplished our goal of industry level growth at scale for AOL," said Tim Armstrong, AOL Chairman and CEO. "AOL's exceptionally talented team continues to execute against our strategy and our results show meaningful progress in the most important areas of media and technology. AOL plans to invest in our market leading strategies in 2014, while we continue to grow the company."
Other highlights include:
For more details, read the full release here.
Feb 2nd 2014
- We are all special snowflakes - Every reader is unique, so why do we give them all the same content experience? The Interest Graph captures and measures our individual tastes and motivations to make content experiences as differentiated as we are (within a finite set of qualified permutations).
- You have a metric ton of content - We're new to the company, but our initial analysis of the collective AOL content corpus places it somewhere in the "Holy Moly" range. Within the vastness of this sea of content, there is something to address virtually any interest a human might have. Personalization helps each piece of content find the users who will love it.
- Content promotion is a real estate problem - Whenever we present users with a set of content, we are sadly limited in the number of pixels at our disposal. The proliferation of mobile has only exacerbated this real estate crunch. Personalization is all about making efficient use of the space we have to show readers content they'll love. For example, I'm not much of a sports guy so every sports story promoted to me is a missed opportunity. But swap out Super Bowl stories for more on what the texture of dinosaur skin was and we've got ourselves the beginnings of a party!
- Personalization works - Interest Graph-based personalization is the most performant mechanism for engaging users bar none. Graphs are fun, here's one:
- Gravity is fun to work with - There's nothing more exciting to do with your time than applying big data to user experiences (don't judge me).
Jan 31st 2014
While many viewers will be listening to Renee Fleming and the New Jersey Symphony Orchestra perform the national anthem at Super Bowl XLVIII at MetLife Stadium, not everyone will be able to hear it. To truly make this event inclusive for ALL who are watching and playing, the National Association of the Deaf and PepsiCo have selected actress Amber Zion to perform the anthem in American Sign Language.
Just yesterday, we had the honor of having Amber record The National Anthem with us in advance of her upcoming performance at one of the most-watched events of the year. Posted this morning to AOL.com, we're thrilled to share this sneak peak with our audience.
Check out the video to learn the song and sign along with Amber as she performs in front of millions on Sunday:
Jan 23rd 2014
Well, at least online it's going to be, as we see the Internet evolve from an ecosystem driven by search links and social fodder to one where personalized experiences are the norm.
As we usher in this new era, AOL has put itself ahead of the competition by agreeing to acquire Gravity, the leader in Internet personalization. We expect Gravity to make an impact across our entire business for consumers, advertisers and publisher partners.
More details on the announcement can be found here. Enlarge the graphic below to see just how Gravity works:
Jan 22nd 2014
As 2,500 business, political and academic leaders from around the world gather at the World Economic Forum in Davos, Switzerland this week, The Huffington Post and HuffPost Live are there to be a part of the crucial conversation and provide a venue for attendees to relax, connect with others and experience the power of technology.
The Huffington Post has partnered with Microsoft for a co-branded space, the Microsoft-Huffington Post Cafe, where delegates can have meetings, relax, recharge, refuel or just catch up on work throughout the week. From a HuffPost Live studio located within the Cafe, host Ahmed Shihab-Eldin will be interviewing world leaders, business executives, journalists and others about the important discussions and themes at the event, which officially opens on Wednesday, January 22. The Huffington Post and HuffPost Live's coverage can be found here.
The World Economic Forum is also serving as launch pad for THEWORLDPOST, a new online publication from the Huffington Post in partnership with the Berggruen Institute on Governance. The site went live today and replaces the World section of the Huffington Post. In addition, the content will be made available to HuffPost's 10 international editions, including France, Italy, Spain, Germany, Japan and Brazil and syndicated to print publications around the world.