Jul 11th 2014
With the increased influence of mobile devices and connected TVs in today's market, the industry has been forced to expand in order to accommodate the growing demand for ubiquitous entertainment across all digital platforms.
"We're getting to a point where being screen-agnostic is the only way to approach consumers because they watch more videos on every platform," Ran Harnevo told eMarketer in an interview for their Digital Video Streaming Report. "At the same time, when it comes to creating video, length and format are highly influenced by the distribution method at hand."
"There's an appetite for all lengths of content. Usually, time spent is dictated by screen size," continued Harnevo. "The smaller the screen, the smaller the attention span. If you go with connected TVs, play with longer forms. With mobile, be short."
Visit eMarketer to sign up and access the report.
Jul 11th 2014
In the spirit of celebrating women tech leaders, we think BI's headline meant to say: "Top 27 of the Most Powerful Women Engineers in the World." Luckily, just ahead of the weekend, we've located the last page of the article. Meet five bright and powerful women engineers from AOL.
No. 23: AOL, Yumei Tung
Job Title: Chief Architect
Team: AOL Advertising Technologies
Location: Dulles, VA
Why she's powerful: Yumei currently leads the team that designed and developed several tools critical to monetizing advertising revenue. Using her team's proprietary Stream Analysis Framework (SAF), which shortens the processing loop for data integration and analysis, she led the team that designed systems like real-time ad log impression/click/conversion, real-time predictive segments and real-time advertising reporting. Yumei believes that a curious mind -- coupled with the desire to take on challenges and constantly learn -- is critical to succeed in the industry.
No. 24: AOL, Christa Stelzmuller
Job Title: Chief Data Architect
Location: Santa Monica, CA
Why she's powerful: Christa brings nearly twenty years of experience to the field of Big Data. She began her career in startups -- one of which was acquired and integrated into Yahoo -- and built content integration systems from the ground up. She co-invented an enhanced text-matching method in which she holds a patent, and has a patent pending for her work on music playlist recommendations.
Christa went on to become Chief Data Architect at MySpace during its peak years of traffic, where she oversaw the data architecture of the storage systems and drove the development of a high-volume messaging system that brought transactional integrity to disparate data stores. She currently works at Gravity, architecting and managing the petabytes of data that flow from Gravity's recommendations systems.
No. 25: AOL, Jade Chu
Job Title: Technology Director of Infrastructure Development
Team: AOL Infrastructure Development
Location: Dulles, VA
Why she's powerful: Jade is responsible for crystallizing the application of AOL's internal cloud. After working as a software engineer for an ad serving and advertising campaign management application, and then a small government contracting shop, she realized she preferred the fast-paced Internet environment.
What inspired Jade to enter the industry? After her mother, originally from Taiwan, traveled to the U.S. to obtain a masters in computer science, Jade says "Mom showed me that a woman can be a needed, valued and highly recruited resource in technology."
No. 26: AOL, Jing Wang
Job Title: Senior Principal Software Engineer
Team: AOL Platforms
Location: Palo Alto, CA
Why she's powerful: Jing is the technical lead on AOL's Predictive Segments and Real-time Predictive Segments on the R&D team in Palo Alto. Under her technical leadership, Predictive Segments continues to be a growing success. Jing leads a team of highly trained and highly technical engineers who require only a top notch tech lead to have maximum impact.
Jing has been with AOL for almost 7 years – starting out as an individual contributor developing data mining and machine learning programs to architecture and subsequently, engineering lead.
No. 27: AOL, Miria Grunick
Job Title: Technology Manager, Search & Geocoding
Location: New York City
Why she's powerful: Miria oversees the technical decisions made for the back-end systems and interfaces with business and product to ensure that products meet the specifications. She is currently pursuing a master's degree in computer science part time at NYU.
In addition to school and work, Miria belongs to NYC Resistor, a "hackerspace" in New York City and creates things on the Arduino platform, like heart-rate responsive running jackets and programmable children's toys that can evolve as the child grows older.
Jul 10th 2014
Nominations for the 66th annual Emmy Awards were announced earlier today, and we're excited to say that AOL Original series "Park Bench" is in the running for Outstanding Short-Format Nonfiction Program! The show, produced by Olive Productions and RadicalMedia, stars acclaimed actor Steve Buscemi, whose performances in TV series "Boardwalk Empire" and "The Sopranos" have earned him multiple nominations in past Emmy Awards.
AOL unveiled Park Bench during the Digital Content Newfront presentation in April along with 2014 original programming slate, and the show debuted in mid-May.
Jul 9th 2014
Barcroft Media content will now be available to view across the AOL On Network, consisting of more than 900,000 premium videos covering news, entertainment, style and technology. AOL On continues to ride high following the recent partnership with Apple TV, the 15th connected TV deal for the business.
Barcroft TV's content features globally popular video categories including extreme sports, super fans and enthusiasts and amazing natural world and wildlife videos.
Jul 7th 2014
Last Thursday, AOL On was the headline partner of House Festival, deemed as the biggest UK media event of the year. From private members club group Soho House, House Festival is a one day music and food festival located at the beautiful Marble Hill House in Richmond.
AOL On had an amazing tent located right next to the stage and hosted 150 senior clients at this sold out event. The day included massages, makeover stations and plenty of drinks and sun all day!
Through our partnership, Soho House has created a branded page on on.aol.co.uk where we will host the Road to House series- interviews with Kelis and Clean Bandit, as well as the Best of House which will be three videos around Food, Fashion and Music.