Apr 22nd 2016

When AOLers Take Our Daughters and Sons to Work

Thursday, April 28 is AOL's Take Your Child to Work Day. For the second consecutive year, AOL has partnered with the Take Our Daughters and Sons to Work Foundation to support this important day. "I am truly amazed by the time and effort AOL dedicates to Take Our Daughters And Sons To Work Day—they are one of our strongest partners and an example of the best ways corporations can activate around the day," says Carolyn McKecuen, Executive Director of the Take Our Daughters And Sons To Work Foundation.

This year, we have loads of fun and educational activities planned.

In our New York offices, we will host a Huffington Post blogging session and a public speaking tutorial. As part of their Hello Happy campaign, HERSHEY'S is helping New York AOLers share a happy moment together over a sweet treat: a sundae and s'mores station with fruit, ice cream and—of course—lots of chocolate. Children in Dulles can attend a special "Girl Power" session that will highlight AOL's products that focus on females. In Baltimore, kids will use Lego blocks and batteries to create things that can actually move. In our Beverly Hills location, children will get a hands-on lesson in coding. In Toronto, kids will visit the in-office studio and have the opportunity to make their own videos.

These sessions are designed to expose children to what we do as a company and allow them to create something for themselves. This gives kids an understanding of what work—particularly in our industry—is really about, and lay a foundation for their own future careers.

At AOL, Take Your Child to Work Day isn't just for employees with kids. As part of our partnership with Big Brothers Big Sisters of America, employees can host "Littles" for the day's activities. (AOL also has a year-round Workplace Mentorship Program with Big Brothers Big Sisters of America.) This year we will be hosting 50 little brothers and sisters, up from 15 last year. In our New York office, CEO Tim Armstrong will lead a session for Littles called "5 Lessons High School Taught Me On How to Be CEO." And Tim isn't the only executive who's getting involved. CMO Allie Kline will host the day's opening remarks, and Arianna Huffington has recorded a special message to all the participating children, inviting them to take part in her #TalkToMe series.

"AOL's partnership has helped Take Our Daughters And Sons To Work Foundation to inspire many workplaces in collaborating with youth empowerment groups for Take Our Daughters And Sons To Work Day events across the nation," says McKecuen. "We are deeply appreciative of the strides AOL is making to support this initiative, and hope to partner so closely with them for years to come."

To see the day's activities come to life, follow @AOL_Inc on Twitter and Instagram—we'll be showing AOL through the eyes of the children in our offices on April 28.

Apr 21st 2016

Five Things You Need to Know about the Internet of Things (IoT)

Chances are you've heard the phrase "the Internet of Things" or seen the letters "IoT" thrown around, but have you wondered exactly what these "things" are? Well, it's everything! This phrase is being used as more and more companies—and not just those in tech—begin to talk about the future of their products.

There are currently a number of types of connected devices on the market, such as tablets, gaming consoles, smart TVs, cars with WiFi and more. The Internet of Things describes the connection of these objects to a larger network or service of other devices and objects, and this open system makes the devices more powerful together than on their own.

To help summarize what's going on with IoT, we read through parent company Verizon's State of the Market: Internet of Things 2016 report and picked out the top five things we think you need to know.

  1. It's going to be big. Huge, in fact. Forecasts estimate that there will be 25.6 billion IoT devices for a market size of $1.3 trillion by 2019.
  2. In the past year, IoT network connections across several industries grew by double digits.

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  3. The IoT could disrupt any number of industries, from energy and utilities to food and farming to transportation and automotive. Screen Shot 2016-04-07 at 2.54.26 PM.png

  4. The real value of IoT will be from the data and insights generated from IoT-connected devices. Companies will be able to create and sell new services based on this information and consumer habits. Currently, only 8% of businesses are using more than 25% of their IoT data.
  5. The next generation of wireless technology, 5G, will be faster and better able to handle the increase in network connections coming with more IoT devices, but security will be at the heart of the this industry.

Currently, there are a number of consumer facing IoT systems on the market, mostly in terms of residential home security and connectivity. Nest, a connected thermostat and home security system allows consumer to control these functions from their smartphones. Amazon Prime has a "button" consumers can push when they need to order more of a product. Someday there might even be a system that folds laundry. (The future sounds pretty incredible, doesn't it?)

As this market develops, keep up to date with our newsletter, insights from our platforms and advertising teams, as well as our parent company Verizon.

Apr 20th 2016

Why Taking Children to Work Matters

Next Thursday is AOL's Take Your Child to Work Day, and to support this important event, AOL has once again partnered with the Take Our Daughters and Sons to Work Foundation. The organization believes in the value of exposing children to their parents' work, showing them the significance of education, teaching them the importance of a balanced work and family life, giving them the opportunity to share their vision of the future and allowing them access to a hands-on environment where they can take early steps to achieving their goals.

These are things that AOLers understand well. Before she was an Associate Internal Communications Manager at AOL, Rachel Pomerantz was a young girl who loved going into work with her father. At his Wall Street office, Bruce Pomerantz taught his daughter all about the stock and bond markets, even helping her start a portfolio—that included an investment in AOL—at the tender age of 6. "I thought it was the coolest thing ever, because I ended up being that kid who played business woman rather than playing house," says Rachel. "I did not want to be a housewife." Though Rachel didn't go into the world of finance, her father's guidance and education about the business world helped her hone in on a career in marketing, and for that, she is grateful.

Senior Director Beth Stellato remembers when her father, a surgeon, would bring her into the hospital. "After my dad took me to work, I'd come home and pretend to be a doctor with my dolls," she says. There's even photographic proof.


Going back another generation, Beth recalls when her grandfather, a city bus driver in Connecticut, would take her and her brother along for rides on his route. "He didn't finish high school, but he put my dad through medical school. I always respected what a hard worker he was."

Product Marketing Senior Manager Hayley Bradway remembers the sugar highs—and actual heights—that came with visiting her father's law firm. "We stopped to get donuts on the way in, and once we got there we each were allowed to have our own soda from the fridge," she says. "The office was a high rise in downtown Baltimore, so you could look out the windows and see the entire Baltimore Harbor. Being up there in my dad's office, watching him work, I really understood how hard he worked to support me and my three brothers."

Christina Fontana, a manager on the Consumer Marketing team, recalls summertime visits into school with her mom, a teacher of 15 years. "I remember helping her organize and set everything up in her classroom. It made me feel important to play a role in the education she gave to her students, and it was something I always looked forward to."

Associate Communications Manager Michelle Budzyna remembers going into her father's office at Arthur Anderson with her two sisters. "We completely took over a big conference room and created our own imaginary business," she says. "We were all CEOs, we wrote things out on the whiteboard and just had a great time." Michelle also remembers one year when she wasn't able to go into work with her father, and stayed at home with her mother instead. "Watching how hard she worked to take care of us all gave me a newfound respect for stay-at-home moms. It really opened up my eyes and gave me a new perspective."

While everyone's experiences were special, Senior Marketing Manager Sara Sulock may have lived every child's dream. "My dad worked for Good Humor-Breyers, and when he brought me to work, he let me be the 'official taste tester.' I always told them to add more cookie dough! You can never have enough cookie dough." While Sara didn't follow her father's footsteps into the world of ice cream, she did end up working at a company that values fun. "My dad showed me that going into work could be something you genuinely enjoyed. Despite our lack of cookie dough in the office, I think working at AOL is just as sweet as working in an ice cream factory."

Do you have any memorable stories about going into work with your parents? Tweet us @AOL_Inc, and be sure to follow our Instagram account for lots of pictures from the point of view of a child at this year's Take Our Daughters and Sons to Work Day at AOL.

Apr 20th 2016

AOL Rocks WE Day California

Earlier this month, WE Day California brought together more than 16,000 students and educators from over 550 schools in an inspirational setting, celebrating the commitment they have made to take action on local and global causes they care about. WE Day is a powerful series of educational events combining the energy of a live concert with the inspiration of extraordinary stories of leadership and change. AOL was the exclusive multimedia sponsor.

Taking the stage was a cast of new faces and returning WE Day favorites, including Honorary Co-Chair of WE Day California, Charlize Theron, and WE Day Ambassador, Tyrese Gibson, alongside Demi Lovato and more. The star-studded lineup was joined by international activists and WE Day co-founders, Craig and Marc Kielburger, who started WE Day to share their passion for change and international experiences, and energize crowds with unforgettable performances and motivational speeches.

The Huffington Post brought their #SleepRevolution photo booth which created gifs featuring nearly 1,000 students, teachers and parents, one of the most popular of the day. Social media exploded with content from across the AOL brands, and featured interviews of Big Sean, Seth Rogen and Lauren Williams.

For more from, visit our CSR team on Twitter @AOLCSR.

Apr 13th 2016

AOL's CMO Allie Kline takes over @AdvertisingWeek to talk Women in Leadership

AOL is proud to once again be an official partner of Ad Week Europe. We kicked off this event with a Twitter takeover of @AdvertisingWeek by our CMO Allie Kline, who discussed women's leadership, personal and professional growth and avoiding burnout. Here are some highlights from the conversation.

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