Nov 3rd 2014

IAB Helps Push the Growth of Automated Guaranteed Buying with Release of "OpenDirect 1.0"

Today the Interactive Advertising Bureau (IAB) released "OpenDirect 1.0" for public comment. OpenDirect 1.0 is a new automated, guaranteed API standard for the programmatic selling and buying of premium inventory that brings greater efficiencies and reliability in the packaging, pricing and delivering of reserved inventory for publishers.

This initiative and the capabilities it provides align with AOL's open programmatic strategy, which includes an advanced programmatic guaranteed offering available through AOL Platforms. Efficient transactions between multiple publishers and buying platforms have the potential to dramatically accelerate the growth of automated guaranteed buying.

The specs were originally developed by AOL, Microsoft, Yahoo and Yieldex and were brought to the IAB and the Digital Advertising Automation Task Force to be part of their existing automation efforts to gain wider industry participation, and drive adoption across the ecosystem.

To review and or comment on "OpenDirect 1.0," please visit www.iab.net/opendirect. The public comment period is open through Dec. 3, 2014.

Oct 31st 2014

AOL Leads Charge Toward Marketing to How People Engage With Technology

With the explosion of new types of devices and the technological complexity that accompanies them, marketing has had to evolve past simply looking to reach devices. Advertisers want to reach and engage with people – the wires and the screens are just details.

AOL continues to lead in that regard, and today, we are excited to officially announce our cross-device linking technology, empowering advertisers to engage with actual people across screens, and not merely target their devices.

The offering allows advertisers to plan programmatically across the widest array of premium inventory. The technology, enabling "people-centric" marketing, rather than "device-centric" marketing, was validated by comScore in September 2014 at a 93% "match rate." The match rate measures the percentage of sample that AOL and comScore identified as the same person between devices using non-personally identifiable information derived from comScore's census network.

Additionally, AOL announced the availability of location-based marketing, which allows advertisers, in a non-invasive, privacy-friendly manner, to identify the location of and target potential customers that have been in their store, or any other specific location, across any device.

Brands like T-Mobile and Citi are working with AOL Platforms to attain a more complete picture of their target audiences, rather than devices, through a combination of device-linking, location-based marketing, optimization and analytics.

Both cross-device linking and location-based marketing will be integrated into ONE by AOL, which is being designed to be the first platform that empowers brands and agencies with an in-depth look at a consumer's journey through the marketing funnel, in real-time.

Read more in the press announcement: http://aol.it/1nVSXYe

Oct 28th 2014

AOL Releases Transparency Report & Urges Passage of the USA Freedom Act

This past Sunday, October 26, 2014, marked the 13th anniversary of the signing of the USA Patriot Act. This important date reminds us all that significant surveillance reform legislation still remains to be passed by Congress. AOL is committed to the goals of promoting transparency, ending the bulk collection of internet metadata, and improving oversight and accountability of government surveillance programs. The USA Freedom Act takes important steps towards all of these goals. To that end, we urge Congress to enact meaningful reform, and wholeheartedly support the passage of the USA Freedom Act.

In commemoration of this anniversary, and in furtherance of our commitment to our users to provide as much information as possible about the demands for user information AOL receives from governments and law enforcement, AOL is releasing its transparency report for the first half of 2014.

The following tables detail the number of demands for data we have received from government authorities. The first table includes information on the Foreign Intelligence Surveillance Act ("FISA") orders that AOL has received for non-content and content information. The second table provides information on the National Security Letters ("NSLs") that AOL has received. The third table provides information on the legal demands that AOL has received from federal, state, and local authorities in criminal investigations (outside of the national security context). It is important to note that AOL vigorously contests on behalf of our users any demands that we believe are ambiguous or legally defective.

As with our previous transparency reports, the tables below indicate that demands for user data impact less than one hundredth of one percent of AOL accounts. In addition, the number of accounts may not equal the number of individuals impacted, as users may have multiple accounts that are the subject of such demands.

AOL is a strong advocate for meaningful reform on these issues, as reflected in the principles we announced together with other technology companies in December 2013, and we will continue to push the Administration and Congress to enact reforms that will ensure the privacy and security of our users.

Oct 21st 2014

Third Film in AOL MAKERS Series Premiers - MAKERS: Women in War

The fourth film in the new MAKERS series, MAKERS: Women in War will premiere on Tuesday, October 21 at 9pm ET/PT on PBS. This film looks at American women's increasing participation in war-from Vietnam to the present-as nurses, soldiers, journalists, diplomats and spies. The film is narrated by International War Correspondent Christiane Amanpour.

Among those featured are Linda Bray, the first woman to lead troops into battle, and Valerie Plame Wilson, whose career was sabotaged after she was "outed" as a high-level spy. Viewers hear from war correspondents like Molly Moore about life on the battlefield. The film shares the stories of military leaders who have broken through gender barriers, like General Angela Salinas, at her retirement the highest ranking woman serving in the USMC, and Vice Admiral Michelle Howard, the highest-ranking woman in the history of the U.S. Navy.

Christiane Amanpour will host a virtual screening of the film on Wednesday, October 22 at 8pm ET. The film will then be available for streaming anytime on MAKERS.com. The remaining films in the series will air on PBS at 9pm ET/PT as follows:

•October 28 | MAKERS: Women in Business
•November 4 | MAKERS: Women in Politics

Join the conversation on Twitter with @MAKERSwomen, @PBS and #MAKERSfilm.

Oct 15th 2014

AOL Video Now Available on Android TV

Newly-Launched Android TV to feature AOL's Premium Content Library

AOL's full library of premium content is now available through Google's Android TV – marking another step in AOL's video content distribution strategy. Android TV will feature AOL's library of nearly 1 million premium videos including AOL Originals like the Emmy-nominated original series Park Bench with Steve Buscemi and The Future Starts Here with Tiffany Shlain. As part of the content offering, AOL's movie library including Miramax films and AOL's brand portfolio including HuffPost Live, TechCrunch, and MAKERS will be available through the app and device.

Android TV brings a tailored primetime entertainment experience straight to the user in their own living room. Personalized content recommendations appear automatically on a user's home screen, and users can utilize a voice search feature, cast from their laptops, phones and tablets, as well as control Android TV devices from their phones and Android Wear devices. The deal highlights AOL's continued commitment to strengthening consumer video offerings, and providing viewers with the content they love across every screen and every device.

"This announcement represents a natural continuation of our connected TV and OTT device strategy", said Dermot McCormack, President of AOL Video and Studios. "As video viewing habits evolve, it's crucial that the videos people love are available when they want them and on their preferred device. With the addition of Android TV we are able to expand the reach of our premium video library."

With the Android TV integration, AOL's library of premium video content is now available across sixteen connected TV and OTT devices including Apple TV, Roku, and Samsung.

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