The place for all AOL news and updates.
Jun 4th 2012
From the day I started at Patch over four years ago, we realized that small businesses (SMB) were an underserved and misrepresented group. Much of the information presented about them online was incorrect and their online opportunities were confusing and limited. To effectively represent local communities, we knew you had to start with the local businesses and places that comprised them. As a result, we proactively - and painstakingly - collected information about every small business and place in every community we covered. We built comprehensive local business directories which we offered to businesses free of charge, enabling SMBs to claim their listing and market themselves to their communities through Patch. We also provided a dedicated SMB support team to address their unique questions and needs. When an SMB calls or emails us, someone is here to help them.
Today, in announcing "Patch Partners," we are reinforcing our commitment to Patch advertisers, and to small business owners everywhere. Why? Because at Patch we know that small businesses have more at stake in local communities than most. They not only live in these communities, they've invested in them, and in themselves. They're truly the fabric that binds strong communities together. Small businesses also have a unique set of needs and challenges that are frequently overlooked by traditional media. We're in a great position to help them. Small businesses are a major audience for us; they're "power users" on Patch. When it comes to commenting, uploading and engagement, they're one of our most active user groups. We view them as essential partners in growing local commerce and community. We hope "Patch Partners" will not only further empower small businesses to reach their most valuable customers, but enrich and inspire them by connecting them to each other, to successful businesses within the Patch network, and to nationally recognized entrepreneurs and businesses that have successfully built their brands and businesses into global successes.
To learn more about this announcement, read the full press release here.
Apr 10th 2012
We are thrilled to announce today that Patch has signed two-time All-Star and four-time Golden Glove winner Mark Teixeira as "Commissioner of Patch Baseball"! Patch is all about hometown and neighborhood, and what's more hometown than baseball? Mark will answer questions from residents of Patch towns, share baseball tips, post exclusive videos, and offer young athletes some advice about healthful eating and staying in shape. Mark is a resident of a Patch town, grew up in another, and is an avid Patch user and supporter. We're very excited to have him on the team!
Feb 16th 2012
At Patch we believe that many of the ideas that will shape the future of digital media and journalism will come (not surprisingly) from the next generation who are now in business and j-schools. Those passionate students will challenge established models and help us constantly reinvent the world of media. For that reason, we love to work with these schools as much as possible. We offer real-world experience and coaching to students at over 100 institutions through our PatchU program. And as often as possible we get to meet with classes and talk about what we're doing. Last night I spoke at the Iona College Mass Communications Department and had a great conversation with students, a couple Patch editors, and Professor Thomas Callahan. My message was basically this: Here's what we're doing at Patch and why; Here's my take on what we can expect in the near future; You will be a big part of how this industry develops; And finally, contrary to popular opinion, the future of local media is incredibly bright and exciting! Thanks to Iona for having me, and I'm off to Stanford's Graduate School of Business next week to talk about the future of media.
Jan 31st 2012