Displaying

Paid Services posts

Apr 30th 2013

It's On: AOL Readies for Second Digital Content NewFront

Three years ago, AOL placed a big bet on video. Through the acquisitions of 5min Media and goviral and significant investments in video, AOL has grown to be the #1 premium curated video network. Our goal is to bridge the gap between TV and digital video – be it quality, reach or measurement.

At this year's NewFront we're looking to the future of video. We will showcase our high-quality original programming slate, unique advertising formats, powerful distribution at scale and industry-leading analytics.

We'll kick things off with our 2013 Summer/Fall original programming lineup that features a variety of content that we're creating across categories like food, sports, fashion, health, autos and more. We're partnering with well-known celebs and influencers on the rise who already have digital audiences, as well as the passion to grow their online footprint. AOL has the scale and data needed to produce great content that we know consumers want to watch.

We'll also announce the launch of Be On – a new branded entertainment platform. As the interest for native advertising continues to grow, we are helping brands become publishers. Brands can be smoothly integrated next to our amazing content. From creation to distribution to measurement. It's a global offering that includes the capabilities that we've been offering through the goviral platform plus even more.

We're bullish on measurement too. To date, there has been no apples-to-apples measurement for buyers to compare TV to digital video. We're ready to change that in a few ways. We've partnered with Nielsen on two different initiatives. The first, announced this morning, is a pilot program that will measure audiences for TV content viewed online. AOL is the only digital partner involved in this effort. The second is a collaboration that will measure the audience viewing AOL's library of over 620K premium videos against traditional TV. The AOL Video Reach (AVR) will provide audience measurement in the language that TV buyers know. Essentially, we'll be able to use comScore to measure ourselves against other web properties, and Nielsen to compare ourselves against TV.

Additionally, for the first time in history, digital inventory will be available in a traditional TV buying system through a partnership that AOL has forged with FreeWheel and Mediaocean. The market (broadcasters) cannot buy digital inventory today because we don't speak the same language. This deal allows broadcast buyers to compare AOL's inventory with TV inventory ... finally an apples to apples comparison.

We're ready to show the media industry that AOL is well-positioned for the merge of the digital and TV worlds as we continue our mission to bridge the gap between the two.

It's On!

Feb 5th 2013

AOL's Advertising.com Group Becomes AOL Networks

Today I'm proud to announce to that the Advertising.com Group has officially been renamed AOL Networks. This new brand better aligns with AOL, and should help all of our stakeholders to better understand the rich stack of assets and robust technology we bring together nearly 20,000 publishers and 4,000 advertisers. We believe this new name clearly represents the recognized cross-screen offerings across premium, programmatic and performance advertising.

Since our formation in April 2011, our mission has always been to simplify digital advertising at scale. AOL Networks will continue to offer global advertising solutions that help increase yield through a rich and broad set of platforms, formats, and technologies. We have heard from many clients that there are an increasing number of systems and partners they need to do business with to accomplish their online marketing objectives. AOL is synonymous with premium. And in the network space, there is a real need for premium experiences. With our established leadership in video, performance and now programmatic, plus AOL's foothold in premium advertising, we are better positioned than ever to define and own a transcending solution.

AOL Networks enables the world's top marketers and media brands to reach consumers across desktop, mobile, tablet and connected TVs with impact through premium experiences, programmatic buying and performance driven campaigns. It is the global partner of choice for leading publishers, advertisers and agencies seeking to maximize the value of their online brands.

The brands within AOL Networks will continue to operate under their existing names, including:


Additionally, BuySight, the recently acquired dynamic creative optimization firm, will be packaged into the Advertising.com product suite.

The new gateway, www.aolnetworks.com, launches today, providing publishers and marketers with information on, and access to, all of the offerings in the AOL Networks premium advertising suite.

*Source: comScore December 2012
**Source: comScore December 2012

Sep 19th 2012

AOL Joins Other Web Leaders in Nation's First Internet Association

AOL is one of 14 Internet giants joining forces to form the Internet Association, the first U.S. trade association for the Internet economy. The organization's member companies include Amazon.com, AOL, eBay, Expedia.com, Facebook, Google, IAC, LinkedIn, Monster Worldwide, Rackspace, Salesforce.com, TripAdvisor, Yahoo! and Zynga.

The association, which will serve as a unified voice in Washington for these diverse companies, also announced its policy platform: protecting Internet freedom, fostering innovation and economic growth and empowering users.

Tekedra Mawakana, who heads AOL's Public Policy team, serves as Chairman of the Internet Association. Over the past year, she helped lead the formation of the organization.

Internet Association President and CEO Michael Beckerman said, "A free and open Internet is vital to our nation's economic growth. These companies are all fierce competitors in the marketplace," but "they understand the future of the Internet is at stake" and they must work together to protect it. He pointed out that the Internet is fastest growing sector of the U.S. economy and credited it with "unparalleled job creation" and innovation.

Sep 5th 2012

Entrance by AOL - The Best Entertainment Hub for Windows Phone


AOL has partnered with Nokia to release a new entertainment app for Windows Phone. The app is called Entrance by AOL and it's an entertainment hub that brings together the best celebrity gossip, movie & TV news, free streaming music and movie trailers, with some amazing augmented reality features in a single mobile app.

Windows Phone owners can, with a single application, read about movie, TV and celebrity news form HuffPost Entertainment and AOL Music; stream 55,000 different radio stations from SHOUTcast radio; listen to entire albums of new music for free on CD Listening Party; see show times and purchase movie tickets right inside the app, and even preview trailers or see movie posters simply by holding up your phone at the theater.

Some more of the amazing features in this app are below, and it's available to download here. For a limited time this app is available only on Nokia Windows Phones, but stay tuned for more news about different devices and platforms.

Features available in Entrance by AOL on Nokia Lumia handsets:

  • Includes a first-of-its-kind Augmented Reality feature enabling users to find cinemas and showtimes playing nearby simply by holding up the Lumia smartphone as theaters, movie posters and showtimes appear overlaid on the world around them
  • Moviefone integration allows users to view trailers, see nearby showtimes, and purchase movie tickets
  • Includes entertainment news about movies, celebrities, music and TV from Huffington Post Entertainment and AOL Music
  • SHOUTcast Radio integration enables streaming from over 55,000 global radio stations
  • AOL Music and CD Listening Party (CDLP) provide free early access to full length albums from up-and-coming bands, with the option to buy and download
  • Interlinked user interface allows users to navigate into and out of specific content topics to explore any movie, celebrity or song

Download the app today by clicking here.

Search the blog

Follow us

RSS feed

Subscribe

AOL Blog Archives

Select Month