Displaying

International posts

Jul 13th 2012

Goviral Sponsors IAB's Great British Social Media Festival


Goviral
was sponsor this week of the Internet Advertising Bureau UK Great British Social Media Festival, which attracted a sold-out crowd in East London. Mads Holmen, goviral Planning Director, spoke to delegates at the annual event, designed to inform and educate about the importance of a robust, well-thought out, relevant social media strategy through new case studies, research and first-hand insights.

Mads' presentation, 'Engaging Generation Social,' was well received and sent Twitter wild. He discussed the prominence of social media, with the social generation forecast to become the biggest consumer group on the planet by 2015. Mads also discussed how the role of advertising will adapt to engage, impact and give generation social a reason to be receptive. Representatives from Google, Microsoft, Twitter and Samsung were also on hand at the event.

Learn more about Goviral and its video offerings here and read about more social insights Mads presented at Social Media Week in February.

Jun 27th 2012

Ad Industry Influencers Share their "Voices" with AOL



Maurice Levy, CEO and Chairman of Publicis Groupe, joined David Bell, AOL Advisor and Chairman Emeritus of IPG, for an AOL Voices session live from Cannes Lions last week.

Levy talked to the evolution of the digital space and its impact on the advertising industry, and more specifically to Publicis. He reflected on the influence of technology and how it has forced brands to think about how they approach consumers, and make a difference in their lives. This philosophy is at the root of Publicis' mission to be the #1 human digital agency connecting brands and consumers worldwide. Levy encouraged marketers to listen to their clients, that paying attention to detail is the secret behind delivering great campaigns. Levy's tenure at the world-renown agency has spanned 40+ years, and has been "...a dream, is still a dream."

To learn more about Maurice Levy, including his thoughts on leadership, fighting fires and pursuing one's passion, watch AOL Advertising's AOL Voices interview here. A video series featured on AOL Advertising's trade site, AOL Voices spotlights ad industry thought leaders exploring the state of media and creative and the future of the advertising business.

May 21st 2012

HuffPost UK Names Political Director

Mehdi Hasan, Senior Editor (Politics) for Britian's award-winning weekly magazine New Statesman and a leading political commentator in the UK, is joining HuffPost UK as its first Political Director. Just last week, Mehdi was named second most influential British journalist on Twitter and was listed as the UK's No. 2 blogger in 2011 by Total Politics magazine's in its list of the top-50 media bloggers. Starting in July 2012, he will host the AlJazeera talk show series, The Café.

Before joining New Statesman in 2009, Mehdi served as editor for news and current affairs for UK public broadcaster Channel 4. He also worked on Sky's breakfast show "Sunrise," the BBC's "Politics Show" and ITV's "The Jonathan Dimbleby Programme." He has also written for The Guardian, The Times and The Independent newspapers as a guest columnist and co-authored "Ed: The Milibands and the Making of a Labour Leader."

Mehdi is a talented and passionate writer and will make a fantastic director for our political team. Politics drills down into the minutia of everyone's day-to-day lives and with so much happening at both a national and global level, it couldn't be a better time to expand our team and the breadth of reports, news and blogs we offer to our growing audience. He joins the team in July.

HuffPost UK has grown nearly 50% since its launch last July and recently reached 5 million global UVs, according to comScore.

May 10th 2012

Chevy Partners with AOL UK for First Online-Only Campaign

In an exclusive partnership with AOL UK, Chevrolet will kick off its first online-only campaign today across The Huffington Post UK and across goviral's network of premium publishers in the UK.

The campaign, for Chevrolet's extended-range vehicle the 2012 Volt, launches with three short films featuring TV and radio personality Jo Whiley interviewing designers Wayne Hemmingway, Ada Zanditon and design duo Jailmake. The films, commissioned by AOL, will be hosted on a just-launched dedicated brand channel called Innovation that's part of HuffPost Tech.

Display ads for the green car, which gives drivers the option to use electric power for short-distance driving or gas for longer distances, will be featured across AOL properties and take advantage of the Project Devil format as well as a series of homepage takeovers. In addition to the videos, content has been created including articles, blogs and infographics about innovation and greener technologies and sustainability.

Learn more about the campaign by visiting HuffPost Innovation.

Search the blog

Follow us

RSS feed

Subscribe

AOL Blog Archives

Select Month