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Jun 27th 2012

Ad Industry Influencers Share their "Voices" with AOL



Maurice Levy, CEO and Chairman of Publicis Groupe, joined David Bell, AOL Advisor and Chairman Emeritus of IPG, for an AOL Voices session live from Cannes Lions last week.

Levy talked to the evolution of the digital space and its impact on the advertising industry, and more specifically to Publicis. He reflected on the influence of technology and how it has forced brands to think about how they approach consumers, and make a difference in their lives. This philosophy is at the root of Publicis' mission to be the #1 human digital agency connecting brands and consumers worldwide. Levy encouraged marketers to listen to their clients, that paying attention to detail is the secret behind delivering great campaigns. Levy's tenure at the world-renown agency has spanned 40+ years, and has been "...a dream, is still a dream."

To learn more about Maurice Levy, including his thoughts on leadership, fighting fires and pursuing one's passion, watch AOL Advertising's AOL Voices interview here. A video series featured on AOL Advertising's trade site, AOL Voices spotlights ad industry thought leaders exploring the state of media and creative and the future of the advertising business.

May 21st 2012

HuffPost UK Names Political Director

Mehdi Hasan, Senior Editor (Politics) for Britian's award-winning weekly magazine New Statesman and a leading political commentator in the UK, is joining HuffPost UK as its first Political Director. Just last week, Mehdi was named second most influential British journalist on Twitter and was listed as the UK's No. 2 blogger in 2011 by Total Politics magazine's in its list of the top-50 media bloggers. Starting in July 2012, he will host the AlJazeera talk show series, The Café.

Before joining New Statesman in 2009, Mehdi served as editor for news and current affairs for UK public broadcaster Channel 4. He also worked on Sky's breakfast show "Sunrise," the BBC's "Politics Show" and ITV's "The Jonathan Dimbleby Programme." He has also written for The Guardian, The Times and The Independent newspapers as a guest columnist and co-authored "Ed: The Milibands and the Making of a Labour Leader."

Mehdi is a talented and passionate writer and will make a fantastic director for our political team. Politics drills down into the minutia of everyone's day-to-day lives and with so much happening at both a national and global level, it couldn't be a better time to expand our team and the breadth of reports, news and blogs we offer to our growing audience. He joins the team in July.

HuffPost UK has grown nearly 50% since its launch last July and recently reached 5 million global UVs, according to comScore.

May 10th 2012

Chevy Partners with AOL UK for First Online-Only Campaign

In an exclusive partnership with AOL UK, Chevrolet will kick off its first online-only campaign today across The Huffington Post UK and across goviral's network of premium publishers in the UK.

The campaign, for Chevrolet's extended-range vehicle the 2012 Volt, launches with three short films featuring TV and radio personality Jo Whiley interviewing designers Wayne Hemmingway, Ada Zanditon and design duo Jailmake. The films, commissioned by AOL, will be hosted on a just-launched dedicated brand channel called Innovation that's part of HuffPost Tech.

Display ads for the green car, which gives drivers the option to use electric power for short-distance driving or gas for longer distances, will be featured across AOL properties and take advantage of the Project Devil format as well as a series of homepage takeovers. In addition to the videos, content has been created including articles, blogs and infographics about innovation and greener technologies and sustainability.

Learn more about the campaign by visiting HuffPost Innovation.

Apr 30th 2012

Carla Buzasi and HuffPost UK Scoop British Media Award!

Carla Buzasi, Editor-in-Chief of The Huffington Post UK, has scooped the top individual award -- Media Innovator of the Year -- at the British Media Awards, recognizing innovation and excellence across the British media industry.


The judges deemed that Carla and The Huffington Post UK showcased a mixture of old-fashioned and modern editing, "incorporating original reporting and comments with a chorus of contributions from the audience in real-time." The Huffington Post UK was also highly commended in the 'Social Media and Marketing Innovation' and 'Digital Media Innovator of the Year' categories.


"I'm very proud that, just nine months after launch, HuffPost UK is being recognized in this way. The team works tirelessly to ensure we're creating the very best original reports, news stories and blogs, and it's great that the rest of the British media scene are sitting up and taking notice," Carla said.


Last November, The Huffington Post UK was honored by the Lovie Awards with a Gold Award in the news category.

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