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Aug 30th 2012

AOL UK Adds Key Ad Roles


We have some exciting news from over the pond. Steve Filler has joined goviral and Advertising.com UK as Managing Director, and Suhela Gremmel has been promoted to Managing Director of ADTECH UK and Ireland.

With over 18 years of experience in digital advertising and sales, Steve will focus on growing the goviral and Advertising.com presence in the UK, capitalizing on the business' reputation of partnering premium publishers, advertisers and agencies to maximize the value of online brands. Steve joins from Collective, where he held the position of Managing Director at media and technology network Collective, and prior to that was Commercial Director at Unruly Media and before that, Videojug.

In her new role, Suhela, former Head of Global Customer Relationship Management (CRM) for ADTECH, will take charge of ADTECH operations in the UK and Ireland and will be responsible for the sales, CRM and customer service divisions. Since 2009 Suhela has headed up the global CRM team from Dreieich. In recent months she also played an important role in opening up new markets in India and Israel. In addition, she has represented ADTECH on various working groups and expert committees of the German industry organization BVDW and the whole online marketing sector.

Learn more about ADTECH and its worldwide offerings for publishers, ad networks, agencies and advertisers by clicking here.

Aug 20th 2012

goviral 'Ballerina' Video Helps Volvo Unveil New Truck

A goviral video designed to tease an upcoming marketing campaign for a new Volvo truck is doing exactly what it's supposed to do -- going viral. The video, which premiered globally yesterday, has spread organically to over 200 countries on 30,000 websites -- including clocking up more than 400,000 views on YouTube. Even our friends at HuffPost UK are talking about it.

"VOLVO Trucks - The Ballerina Stunt" is a knuckle biter featuring world record-holding highliner Faith Dickey battling the wind to cross a line between two speeding trucks heading for a tunnel.

The stunt was set up to show the precise handling of the new Volvo FH. Filmed on an unopened highway in Croatia in cooperation with Hollywood stunt director Peter Pedrero (think James Bond, Harry Potter, Pirates of the Caribbean) and was directed by Academy Award nominee Henry Alex Rubin. The project is the work of goviral's Nordic team, headed by Jacob Lachmann. goviral is exclusive video partner for the Volvo campaign.

Watch the video below:


Learn how goviral works with nearly 40,000 publishers globally and can target over 90 countries, across 24 verticals by clicking here.

Jul 13th 2012

Goviral Sponsors IAB's Great British Social Media Festival


Goviral
was sponsor this week of the Internet Advertising Bureau UK Great British Social Media Festival, which attracted a sold-out crowd in East London. Mads Holmen, goviral Planning Director, spoke to delegates at the annual event, designed to inform and educate about the importance of a robust, well-thought out, relevant social media strategy through new case studies, research and first-hand insights.

Mads' presentation, 'Engaging Generation Social,' was well received and sent Twitter wild. He discussed the prominence of social media, with the social generation forecast to become the biggest consumer group on the planet by 2015. Mads also discussed how the role of advertising will adapt to engage, impact and give generation social a reason to be receptive. Representatives from Google, Microsoft, Twitter and Samsung were also on hand at the event.

Learn more about Goviral and its video offerings here and read about more social insights Mads presented at Social Media Week in February.

Jun 27th 2012

Ad Industry Influencers Share their "Voices" with AOL



Maurice Levy, CEO and Chairman of Publicis Groupe, joined David Bell, AOL Advisor and Chairman Emeritus of IPG, for an AOL Voices session live from Cannes Lions last week.

Levy talked to the evolution of the digital space and its impact on the advertising industry, and more specifically to Publicis. He reflected on the influence of technology and how it has forced brands to think about how they approach consumers, and make a difference in their lives. This philosophy is at the root of Publicis' mission to be the #1 human digital agency connecting brands and consumers worldwide. Levy encouraged marketers to listen to their clients, that paying attention to detail is the secret behind delivering great campaigns. Levy's tenure at the world-renown agency has spanned 40+ years, and has been "...a dream, is still a dream."

To learn more about Maurice Levy, including his thoughts on leadership, fighting fires and pursuing one's passion, watch AOL Advertising's AOL Voices interview here. A video series featured on AOL Advertising's trade site, AOL Voices spotlights ad industry thought leaders exploring the state of media and creative and the future of the advertising business.

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