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Jan 20th 2016

Alex Khan heads Asia for AOL

AOL has announced a slew of appointment changes as the company adapts to continued high growth around the world. Alex Khan, who has led AOL Platforms in South East Asia since 2013, has become Managing Director of AOL for all of Asia.

"Asia represents a massive opportunity, as almost three billion more people come online over the next few years, with the majority expected from Asian markets" said Khan. "We're seeing rapid adoption of smartphones, connected TVs and OTT plays, providing a ready market for digital advertisers. At AOL we have the technological solutions to help publishers and agencies meet that demand."

As well as continuing to oversee the running of AOL Platforms, which enables brands to reach consumers across desktop, mobile and TV through premium video experiences, programmatic buying and performance-driven campaigns, Alex will also be responsible for monetisation of AOL's editorial brands in Asia including TechCrunch and Engadget.

In his new role, Alex will report into Graham Moysey, Head of AOL International. Robert Woolfrey, Managing Director of Millennial Media in the region, will report to Alex.

Since joining the company in 2013, Alex has been a fierce proponent of AOL's unified programmatic platform and has spoken regularly at events on how video, data and automation are transforming digital advertising.

Born in the UK, Alex has developed a strong understanding of the Asian market. He was COO of the Catcha Media Group and CEO of Catcha Digital Asia in Singapore and Malaysia before joining AOL. His current position on the Leadership Council for IAB Singapore illustrates his prominence in the Asian digital advertising industry.

Alex's new position, which comes as AOL seeks to match talents with roles and focuses on the need to build and fulfil demand in a competitive industry, is particularly key for the business. Covering more than half the world's population with high growth in digital advertising expected across the region – particularly in China, Korea, Japan and Taiwan – Asia is of tremendous importance to AOL as it seeks to connect with two billion consumers by 2020.

Apr 8th 2014

AOL Launches Engadget in the UK

Today, AOL has announced the launch of the UK edition of Engadget, the leading site for news on the latest tech products. The site features news, reviews, and opinion devoted to cutting-edge gadgets, apps and services and the science and technology they're built upon. Having recently celebrated its 10th birthday, Engadget has established itself as one of the most trusted voices in tech across the globe, with 10.27 million* monthly UVs.

The new site will feature bespoke content for Engadget's existing UK audience, as well as a British editorial franchise, through a team of established tech journalists with more than 20 years of combined experience. Based in London, the UK team will be lead by Matt Brian and Jamie Rigg.

With a primary focus on breaking tech and gadget news, Engadget UK will concentrate on British and European products, as well as continuing to offer award-winning content produced by the wider Engadget team. New content areas for the UK edition include showcasing fast-paced recommendations for Apps ('Download:'), games ('Play:') and streaming media ('Stream:'). The site will also include regularly updated deal alerts, highlighting price drops and special offers from UK based tech retailers.

At AOL, we're committed to building our top brands that consumers love globally. The UK edition marks the fifth international edition outside the US -- joining sites in Germany, Spain, China and Japan. Engadget is part if the AOL Tech family of brands, which also includes TechCrunch, CrunchBase, TUAW and Joystiq. The combined AOL Tech group has a global reach of 25.04 million UVs (comScore global UVs February 2014).

Engadget has been CES's Official Online News Source since 2009 and also partnered with the conference for the 2014 Best of CES Award. The team hosted the first Engadget Expand events in New York and San Francisco in 2013 attended by 7,000 people. This year Expand will take place in New York from 7-8 November.

Mar 28th 2014

AOL Partners with AdWeek Europe 2014

AdWeek Europe kicks off in London today – and we're excited to announce that AOL is one of the key partners. In its second year, AdWeek Europe is a hybrid of inspiring thought leadership featuring the world's best and brightest, with engaging special events that galvanize targeted constituencies.

AdWeek draws from the client, media and broader cultural communities with a focus on key business drivers that shape and influence the global industry.

Over the course of the conference, AOL will host and participate in a number of panel discussions and keynotes around the most important topics in the advertising and media business right now.

AOL's panel sessions include:

Monday 31st March
@ 9:00 AM (GMT) – WIRED Content 3.0 - AOL UK MD, Noel Penzer features on an industry panel tackling brands, convergence, content, distribution and always-on consumer

@ 10:30 Shifting Premium Pounds Online – AOL's Head of International, Graham Moysey leads a discussion on video and our new premium video platform, AOL On

@ 16:30 Attacking Chaos: Automate to Simplify – CEO of Adap.tv, Amir Ashkenazi keynotes on marrying the power of digital with the simplified economics of TV

Tuesday 1st April
@ 9:00 WIRED 24/7 – HuffPost UK Editor-in-Chief, Carla Buzasi features on a panel to discuss redefining leadership in the ever-changing global landscape.

Wednesday 2nd April
@ 9:45 Agency Trading Desks Look at Programmatic – Moderated by AOL UK MD, Noel Penzer, AOL invites chats to the major trading desks about the role and future of programmatic advertising

Thursday 3rd April
@9:00 London Native Ad Forum – AOL UK's Head of Planning, Insight & Research, Steve Payne will host a block of session on Native advertising with industry leaders

Can't make it to any of the discussions, but curious as to what AOL has to say? No worries – you can catch the live stream here.

Mar 11th 2014

AOL Partners With Free The Children For First WE Day UK Launch

This year, AOL was the digital media partner for We Day UK, an event for 12,000 students and teachers from over 700 schools in the UK. Bringing together a number of musicians and global leaders - including Prince Harry, Ellie Goulding, Sir Richard Branson, Dizzee Rascal, Malala Yousafzai and Al Gore - We Day UK celebrated the amazing changes young people are making in their local communities.

As the proud media partner for We Day UK, we had a strong presence both on and off line. Not only did we host a live stream from the Aol.co.uk homepage, but we encouraged young people across the country to design a logo that they felt represented our partnership, for the chance to win a £1,000 school bursary, tickets to the event and the opportunity to have their image become the official AOL Canvas logo for We Day.

Myself, and UK Managing Director, Noel Penzer, took to the stage to discuss AOL's involvement and alongside our AOL Canvas Competition winner, 7 year-old Grace Novakovic. Along with the AOL homepage, The Huffington Post UK and Parentdish came together to cover the story from all angles, including the latest headliner announcement on how your child can find a cause they care about. Staff from the UK office also volunteered for the day, helping make the event the success it was.

As our charity partner for the year, we will continue to support Free the Children by hosting a number of fundraising activities throughout 2014, including sending out staff to help build a village in Kenya in June.

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