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Apr 8th 2014

AOL Launches Engadget in the UK

Today, AOL has announced the launch of the UK edition of Engadget, the leading site for news on the latest tech products. The site features news, reviews, and opinion devoted to cutting-edge gadgets, apps and services and the science and technology they're built upon. Having recently celebrated its 10th birthday, Engadget has established itself as one of the most trusted voices in tech across the globe, with 10.27 million* monthly UVs.

The new site will feature bespoke content for Engadget's existing UK audience, as well as a British editorial franchise, through a team of established tech journalists with more than 20 years of combined experience. Based in London, the UK team will be lead by Matt Brian and Jamie Rigg.

With a primary focus on breaking tech and gadget news, Engadget UK will concentrate on British and European products, as well as continuing to offer award-winning content produced by the wider Engadget team. New content areas for the UK edition include showcasing fast-paced recommendations for Apps ('Download:'), games ('Play:') and streaming media ('Stream:'). The site will also include regularly updated deal alerts, highlighting price drops and special offers from UK based tech retailers.

At AOL, we're committed to building our top brands that consumers love globally. The UK edition marks the fifth international edition outside the US -- joining sites in Germany, Spain, China and Japan. Engadget is part if the AOL Tech family of brands, which also includes TechCrunch, CrunchBase, TUAW and Joystiq. The combined AOL Tech group has a global reach of 25.04 million UVs (comScore global UVs February 2014).

Engadget has been CES's Official Online News Source since 2009 and also partnered with the conference for the 2014 Best of CES Award. The team hosted the first Engadget Expand events in New York and San Francisco in 2013 attended by 7,000 people. This year Expand will take place in New York from 7-8 November.

Mar 28th 2014

AOL Partners with AdWeek Europe 2014

AdWeek Europe kicks off in London today – and we're excited to announce that AOL is one of the key partners. In its second year, AdWeek Europe is a hybrid of inspiring thought leadership featuring the world's best and brightest, with engaging special events that galvanize targeted constituencies.

AdWeek draws from the client, media and broader cultural communities with a focus on key business drivers that shape and influence the global industry.

Over the course of the conference, AOL will host and participate in a number of panel discussions and keynotes around the most important topics in the advertising and media business right now.

AOL's panel sessions include:

Monday 31st March
@ 9:00 AM (GMT) – WIRED Content 3.0 - AOL UK MD, Noel Penzer features on an industry panel tackling brands, convergence, content, distribution and always-on consumer

@ 10:30 Shifting Premium Pounds Online – AOL's Head of International, Graham Moysey leads a discussion on video and our new premium video platform, AOL On

@ 16:30 Attacking Chaos: Automate to Simplify – CEO of Adap.tv, Amir Ashkenazi keynotes on marrying the power of digital with the simplified economics of TV

Tuesday 1st April
@ 9:00 WIRED 24/7 – HuffPost UK Editor-in-Chief, Carla Buzasi features on a panel to discuss redefining leadership in the ever-changing global landscape.

Wednesday 2nd April
@ 9:45 Agency Trading Desks Look at Programmatic – Moderated by AOL UK MD, Noel Penzer, AOL invites chats to the major trading desks about the role and future of programmatic advertising

Thursday 3rd April
@9:00 London Native Ad Forum – AOL UK's Head of Planning, Insight & Research, Steve Payne will host a block of session on Native advertising with industry leaders

Can't make it to any of the discussions, but curious as to what AOL has to say? No worries – you can catch the live stream here.

Mar 11th 2014

AOL Partners With Free The Children For First WE Day UK Launch

This year, AOL was the digital media partner for We Day UK, an event for 12,000 students and teachers from over 700 schools in the UK. Bringing together a number of musicians and global leaders - including Prince Harry, Ellie Goulding, Sir Richard Branson, Dizzee Rascal, Malala Yousafzai and Al Gore - We Day UK celebrated the amazing changes young people are making in their local communities.

As the proud media partner for We Day UK, we had a strong presence both on and off line. Not only did we host a live stream from the Aol.co.uk homepage, but we encouraged young people across the country to design a logo that they felt represented our partnership, for the chance to win a £1,000 school bursary, tickets to the event and the opportunity to have their image become the official AOL Canvas logo for We Day.

Myself, and UK Managing Director, Noel Penzer, took to the stage to discuss AOL's involvement and alongside our AOL Canvas Competition winner, 7 year-old Grace Novakovic. Along with the AOL homepage, The Huffington Post UK and Parentdish came together to cover the story from all angles, including the latest headliner announcement on how your child can find a cause they care about. Staff from the UK office also volunteered for the day, helping make the event the success it was.

As our charity partner for the year, we will continue to support Free the Children by hosting a number of fundraising activities throughout 2014, including sending out staff to help build a village in Kenya in June.

Sep 3rd 2013

Renowned Artist Unveils Cityscape Mural at London HQ

Equipped with paint pens and 84 hours, acclaimed artist Chris Dent created a mural for AOL's London Office on Capper Street. The black-and-white mural was commissioned by the AOL Artists Program – which promotes talented artists across the globe by curating original works of art for AOL worldwide – to be a focal point for our London office's staff and visitors.

The mural captures the urban landscape and AOL's presence around the globe, featuring 15 famous landmarks, including The Shard and Gherkin in London, Eiffel Tower in Paris, Chrysler and Empire State Buildings in New York, Berlin TV Tower and CN Tower in Toronto.

Prior to the Cityscape Mural, Chris designed two cityscape canvases that form part of the AOL Artist canvases, which now includes over 150 pieces of work. Based out of his East London studio, Chris has been featured in American Vogue, Metropolis Magazine and Wallpaper*, and has had solo shows in London and Paris.

Want to get a play-by-play of the mural creation but don't have 84 hours to spare? You can watch the four minute version here.
To read more about the AOL Artists program, visit www.aolartists.com

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