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May 23rd 2012

HuffPost Partners with OWN: Oprah Winfrey Network

Marking the first of a new kind of content partnership, an Oprah Winfrey section will launch on HuffPost in August featuring content created and curated by writers and producers from OWN: Oprah Winfrey Network. The content, which will be created specifically for HuffPost, will include articles, blogs and interactive content with advice and resources encouraging people to discover their best selves to lead happy, fulfilling lives.

The special section will tap into HuffPost's network of bloggers and community to engage with one another around the content while reaching the audiences of both HuffPost and Oprah.com.

"We are thrilled to partner with Oprah Winfrey and OWN," said Arianna Huffington. "Oprah was about engagement and authenticity long before engagement and authenticity ruled the web. And since those qualities are deeply embedded in the DNA of both OWN and HuffPost, I'm delighted that we'll be working together to enlarge the conversation on living our best lives, as Oprah puts it, just as we launch our GPS for the Soul app."

"This partnership is a great example of our innovative digital efforts to provide unique ways to engage with our viewers using online and social media platforms," said Erik Logan, who serves as President of OWN with Sheri Salata. "The special Oprah-branded experience will reach millions of passionate Huffington Post readers in addition to the loyal followers of Oprah.com," Salata said.

In the meantime, until the new Oprah Winfrey section launches, check out HuffPost GPS for the Soul for the latest tips to find inner peace and happiness.

May 21st 2012

HuffPost UK Names Political Director

Mehdi Hasan, Senior Editor (Politics) for Britian's award-winning weekly magazine New Statesman and a leading political commentator in the UK, is joining HuffPost UK as its first Political Director. Just last week, Mehdi was named second most influential British journalist on Twitter and was listed as the UK's No. 2 blogger in 2011 by Total Politics magazine's in its list of the top-50 media bloggers. Starting in July 2012, he will host the AlJazeera talk show series, The Café.

Before joining New Statesman in 2009, Mehdi served as editor for news and current affairs for UK public broadcaster Channel 4. He also worked on Sky's breakfast show "Sunrise," the BBC's "Politics Show" and ITV's "The Jonathan Dimbleby Programme." He has also written for The Guardian, The Times and The Independent newspapers as a guest columnist and co-authored "Ed: The Milibands and the Making of a Labour Leader."

Mehdi is a talented and passionate writer and will make a fantastic director for our political team. Politics drills down into the minutia of everyone's day-to-day lives and with so much happening at both a national and global level, it couldn't be a better time to expand our team and the breadth of reports, news and blogs we offer to our growing audience. He joins the team in July.

HuffPost UK has grown nearly 50% since its launch last July and recently reached 5 million global UVs, according to comScore.

May 10th 2012

Huffington Post Media Group News Now #2 in comScore's General News Category

The Huffington Post Media Group announces today that HPMG News has topped the CNN Network to become the #2 site in the General News category according to the latest April 2012 comScore data.

HPMG News had 59.4 million unique visitors in April, topping CNN Network by 2 million unique visitors. This is the first month that HPMG News has claimed the #2 spot. HuffPost readers made more than 6 million comments in April alone, as well as over 150 million comments to date.*

The comScore metrics showing that HPMG News became the #2 General News site for April 2012 were released on the 7-year anniversary of The Huffington Post's initial launch. The Huffington Post went live on May 9, 2005.

Sources: comScore Media Metrix, April 2012; *AOL Internal Data

May 10th 2012

Chevy Partners with AOL UK for First Online-Only Campaign

In an exclusive partnership with AOL UK, Chevrolet will kick off its first online-only campaign today across The Huffington Post UK and across goviral's network of premium publishers in the UK.

The campaign, for Chevrolet's extended-range vehicle the 2012 Volt, launches with three short films featuring TV and radio personality Jo Whiley interviewing designers Wayne Hemmingway, Ada Zanditon and design duo Jailmake. The films, commissioned by AOL, will be hosted on a just-launched dedicated brand channel called Innovation that's part of HuffPost Tech.

Display ads for the green car, which gives drivers the option to use electric power for short-distance driving or gas for longer distances, will be featured across AOL properties and take advantage of the Project Devil format as well as a series of homepage takeovers. In addition to the videos, content has been created including articles, blogs and infographics about innovation and greener technologies and sustainability.

Learn more about the campaign by visiting HuffPost Innovation.

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