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Huffington Post Media Group posts

Aug 2nd 2012

Three Powerhouses Unite Behind New Brand, Live Better America


Today three brand giants teamed up to launch Live Better America, a powerful new brand that will live across three platforms – General Mills, AOL and Everyday Health. Targeting one of the most powerful demographics in the world, Baby Boomers, Live Better America is a new lifestyle experience focused on helping them chart a course for the life they want.

For AOL, the launch showcases the power of our branded platform from a content, technology and audience perspective. With this launch we are showcasing our unique ability to move brands forward by delivering best-in-class content, and flawlessly syndicating that content across AOL and beyond via engaging editorial and advertising content, award-winning premium formats, our video network and even connected TV.

As this partnership has come to life our goal with General Mills and Everyday Health is to collectively deliver a highly compelling, consumer-centric experience. For AOL that means blending custom content, a community experience and social interaction in a way that creates an engaging consumer experience for Boomers. To that end, we will tap into The Huffington Post's vast array of lifestyle content across multiple sections, including Travel and Healthy Living. The program also takes full advantage of HuffPost's content management technology platform which will power the AOL experience, enabling us to publish branded content in real-time and maximize social engagement with the brand message. Huff Post 50 will also help build the right audience for the program.

And to Boomers who have searched far and wide for an online home - Live Better America is here to get you talking about your inspirations, passions, stories and the conversation will continue day after day!

(Janet Balis contributed to this blog post.)

Jul 31st 2012

HuffPost Canada Impact Launches


To encourage positive change in communities across Canada, AOL Canada and the Huffington Post Media Group launched HuffPost Canada Impact today. The site, part of Huffington Post Canada, will focus on poverty, homelessness, immigration, citizenship and aboriginal news and serve as a platform for readers to take action on these issues.

HuffPost Canada Impact will feature contributions from Huffington Post editors, bloggers, and community leaders as well as regular content from non-profit partner organizations including include Free The Children, an international children's charity; Lake Ontario Waterkeeper, a Canadian charity working for a swimmable, drinkable, fishable world, and Habitat for Humanity Canada, which builds affordable housing and promotes home ownership to break the cycle of poverty.

Launch week will include features such as "Greatest Person," stories of great Canadians inspiring others to make a difference, and "If I could #Change Canada," a collection of stories, videos, tweets and more on what readers would do to make the country better.

"Impact is a key part of HuffPost's DNA -- not only telling stories but starting conversations around our shared passions and inviting our readers to connect, engage, and make a difference in the lives of others," said Arianna Huffington, president and editor-in-chief of the Huffington Post Media Group, in a blog post today.

Rashida Jeeva, general manager of the Huffington Post Canada, which launched a year ago, said, "We are very excited to leverage the Huffington Post model, which at its core is all about participation, to bring Canadians HuffPost Canada Impact, a unique destination that helps people take action on issues that matter most in their daily lives."

Check out HuffPost Canada Impact to join the conversation and make a difference today.

Jul 13th 2012

AOL Canada Announces Key New Hires

AOL Canada is getting set to go west this summer with The Huffington Post Canada's regional expansion across the Western territories, and what better way to get started than adding amazing talent to the team.

The upcoming launch of HuffPost B.C. & Alberta sites will mark the second regional expansion for The Huffington Post Canada this year, following the launch of Le Huffington Post Québec in February 2012. Traffic and advertiser demand have been strong for the site in Quebec, with 199% growth in UVs since launch and a social following of more than 26,600.

Joining the Canadian editorial team are Andree Lau, Michelle Butterfield and Patrick Bellerose:

  • Andree Lau joins the team as News Editor, HuffPost B.C. after a career at CBC in Vancouver, Calgary and New Brunswick. She worked as an integrated journalist in Vancouver and also was a web editor for cbc.ca in Calgary.
  • Michelle Butterfield joins as Associate News Editor, HuffPost Alberta. Butterfield comes from The Calgary Herald, where she was a digital editor and spearheaded their social media strategy.
  • Patrick Bellerose joins the team as News Editor, Le Huffington Post Québec, reporting to managing editor, Patrick White. Bellerose's experience includes work as a journalist and online editor at Info Presse Magazine, as well as a regular contributor to Branchez-Vous.com, Les Affaires, Urbania, Marketing Magazine, Must Alimentaire, L'Actualité alimentaire, Jobboom and L'Actualité.

With growth across Canada in full bloom this summer, AOL Canada has also made additions to the sales team:

  • Sydney Robertson has joined as Account Executive and has deep knowledge and experience in digital media from previous sales roles with Yahoo!, Glam Media and Rogers Media.
  • Jeffrey Wood has joined as Account Manager and comes to AOL from Olive Media.
  • Tanya Iliakis is relocating to Vancouver to fill the role of Western Canada Account Executive after two years as an Account Executive in the AOL Toronto office.

AOL Canada, led by GM, Graham Moysey, now has offices in Toronto, Quebec, and soon to open in Calgary and Vancouver, and offers consumers and advertisers a network of premium properties, including AOL.ca, The Huffington Post Canada, Autoblog Canada, Moviefone, Engadget, Everyday Health others, reaching an audience of 10.2M unique visitors per month in Canada.

*Source: comScore, Inc., Total Canada, Home and Work, May 2012. The Huffington Post data from [E] Huffington Post Global.

Jul 10th 2012

HuffPost Live Announces Launch Date

We're excited to announce that HuffPost Live, our new live streaming network, will be coming to a screen near you on August 13. One of our goals is to create the most social video experience possible, so we're inviting our HuffPost community of readers to now join us live on the air to become an integral part of the dynamic, ongoing conversation that is the heart and soul of HuffPost Live.

HuffPost Live is built on a platform that includes many innovative features that we would like you to learn about before we go live so you'll be as prepared as our hosts and producers. Read a full list of FAQ's about HuffPost Live here.The HuffPost community is growing exponentially and HuffPost Live will take it to the next level.

HuffPost Live aims to be as disruptive and groundbreaking in video as HuffPost has been in the way news is delivered, consumed, and engaged with. But we need your help, so check out "HuffPost Live 3, 2, 1...," sign up, and join the conversation. To learn more about our launch read Arianna Huffington's blog post here.

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