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Aug 17th 2012

HuffPost Launches Alberta, British Columbia Editions

AOL Canada and The Huffington Post Media Group announced yesterday the launch of two new editions of The Huffington Post Canada, Huffington Post Alberta and the Huffington Post British Columbia. Both sites will provide a powerful new online platform from The Huffington Post Canada that will deliver local stories and embody the unique culture of Alberta and B.C. respectively.

The sites will deepen the conversations around the stories that matter most to communities in each Province, including politics, business, opinion, energy, lifestyle, affordable housing and news. In the spirit of the mission of the national edition, The Huffington Post Canada, the sites will inform, inspire and connect readers to a platform that allows them to be involved in their online communitiesand encourages visitors to participate in the conversations and stories that interest them most.

The Huffington Post Canada's first regional expansion, Le Huffington Post Québec launched in February 2012; regional expansion into the Western Provinces of Canada includes The Huffington Post British Columbia ("HuffPost B.C.") also launching today. The Huffington Post reaches 3.4 million online Canadians per month and has grown 117%* since launch. Le Huffington Post Québec has seen a similar growth trajectory at 156% since launch. HuffPost Alberta will bring a more local flavour to the already 535,000 monthly unique visitors to Huffington Post sites that reside in the Prairies.

Regional based editorial teams will be a key ingredient to the success of HuffPost Alberta and HuffPost B.C. The Alberta site will be managed by Pablo Fernandez, news editor, formerly of the Calgary Sun with support from Michelle Butterfield, associate news editor, formerly of the Calgary Herald, reporting to Kenny Yum, managing editor of The Huffington Post Canada. The site will feature stories from Huffington Post editors, bloggers, and will feature contributions from high profile members of the surrounding communities.

HuffPost B.C. will be managed by news editor Andree Lau, formerly of the CBC, and associate news editor Jesse Ferreras, formerly of Canada.com, also reporting to managing editor Kenny Yum. The site will feature contributions from Huffington Post editors, bloggers, andinfluential British Columbians including author Robin Rowland, radio broadcaster and filmmaker Tetsuro Shigematsu, and singer Sarah McLachlan.

The Huffington Post Canada has an ever-growing social following, boasting more than 50,000 Facebook fans, more than 36,000 Twitter followers and more than 14,000 comments per week.

*Source: comScore, Inc., Total Canada, Home & Work, June 2012. The Huffington Post data from [E] Huffington Post Global, *% growth in UVs vs. June 2011.

Aug 7th 2012

Le Huffington Post Québec launches Art de Vivre Lifestyle Section

Le Huffington Post Québec launched a new vertical today: Art de Vivre. This new lifestyle section covers topics such as food, health, fashion, beauty and relationships. It will reflect the unique lifestyleand culture of Quebec while leveraging The Huffington Post's powerful engagement and blogging platform. The site will encourage conversations around key lifestyle topics,includingthe need to unplug from work and technology andways to improve quality of life.

Editor Myreille Simard will lead the team under the direction of the managing editor of Le Huffington Post Québec, Patrick White. Simard has a wealth of experience in creating lifestyle content for digital brands and comes to HuffPost most recently from Mlle.ca, where she was editor-in-chief. Prior to that she was editor-in-chief of Clindoeil.ca and editor of Canoe's lifestyle section for Quebec.

Launch week will include a special feature asking Quebecers to share stories through social media on their favorite ways to disconnect, relax and combat stress, complete with expert interviews. Bloggers for Le Huffington Post Art de Vivre include Carrie Macpherson, sharing content from the popular lifestyle site Zurbaines; Line Atallah, founder and CEO at TELEGRAPHE; wine expert Yves Mailloux; well-being blogger Catherine Lefebvre; shopping, fashion and restaurant blogger Catherine Martel; etiquette expert Julie Blais-Comeau and many more.

Le Huffington Post Québec launched in February 2012 as the first regional edition of The Huffington Post Canada.

Learn more about the launch by reading the press release here.

Aug 2nd 2012

HuffPost Canada Music Hits a High Note

HuffPost Canada Music launched today, joining AOL Canada's family of music properties which includes AOL Music Canada, Spinner.ca, The Boot, The Boombox, Noisecreep and AOL Radio. The site combines The Huffington Post's powerful engagement and blogging platform with groundbreaking music content, original one-on-one interviews, exclusive videos, performances and more.

To celebrate the launch, HuffPost Canada Music has teamed up with Universal Music Canada to offer the chance to win a trip for two to New York City to see The Smashing Pumpkins live in concert. The contest invites visitors to test their Smashing Pumpkins knowledge with a unique trivia quiz and then gives them a chance to enter to win.

Launch partners also include Hewlett-Packard (Canada) Co. and their media agency, PHD. Ads for their Back-to-School campaign are running across all AOL music properties, including HuffPost Canada Music.

The Huffington Post Canada launched in May 2011 as the first international edition of The Huffington Post, and now reaches 3.4 million online Canadians through its various Canadian channels and sites. It has an ever-growing social following, boasting more than 51,000 Facebook fans, more than 36,000 Twitter followers and receiving more than 14,000 comments per week.

Find out the latest music news in Canada now.

*Source: comScore, Inc., Total Canada, Home & Work, June 2012. 3 month average from [M] AOL Music. The Huffington Post data from [E] Huffington Post Global.

Jul 31st 2012

HuffPost Canada Impact Launches


To encourage positive change in communities across Canada, AOL Canada and the Huffington Post Media Group launched HuffPost Canada Impact today. The site, part of Huffington Post Canada, will focus on poverty, homelessness, immigration, citizenship and aboriginal news and serve as a platform for readers to take action on these issues.

HuffPost Canada Impact will feature contributions from Huffington Post editors, bloggers, and community leaders as well as regular content from non-profit partner organizations including include Free The Children, an international children's charity; Lake Ontario Waterkeeper, a Canadian charity working for a swimmable, drinkable, fishable world, and Habitat for Humanity Canada, which builds affordable housing and promotes home ownership to break the cycle of poverty.

Launch week will include features such as "Greatest Person," stories of great Canadians inspiring others to make a difference, and "If I could #Change Canada," a collection of stories, videos, tweets and more on what readers would do to make the country better.

"Impact is a key part of HuffPost's DNA -- not only telling stories but starting conversations around our shared passions and inviting our readers to connect, engage, and make a difference in the lives of others," said Arianna Huffington, president and editor-in-chief of the Huffington Post Media Group, in a blog post today.

Rashida Jeeva, general manager of the Huffington Post Canada, which launched a year ago, said, "We are very excited to leverage the Huffington Post model, which at its core is all about participation, to bring Canadians HuffPost Canada Impact, a unique destination that helps people take action on issues that matter most in their daily lives."

Check out HuffPost Canada Impact to join the conversation and make a difference today.

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