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Mar 25th 2014

MAKERS Celebrates Gloria Steinem's 80th Birthday

There's no simple way to celebrate an icon like Gloria Steinem.

For many of us, Gloria is the leader who embodies feminism, who pushed the women's movement into the mainstream, who voices so articulately what we feel in our hearts but can't yet communicate in words, and whose dedication to equality is something we should all at least attempt to model.

So for Gloria's 80th, one of the ways we're honoring the icon is by celebrating her accomplished life, from "What You Know" to "What You Didn't Know."

Click on the infographic to enlarge it.

Mar 25th 2014

Arianna Reveals Keys To True Success At Hearst Master Class

In a business world driven by deadlines, money, burnout and stress, it may be time for a workplace revolution.

Arianna Huffington, president and editor-in-chief of The Huffington Post, said we need to move beyond defining success by the power and money we gain from careers. Arianna, discussing the inspiration for her new book Thrive: The Third Metric to Redefining Success and Creating a Life of Well-Being, Wisdom, and Wonder at a Hearst magazines Q&A session called Master Class on Monday, said the true measure of accomplishment should tap into ourselves, our stress and our strengths.

"The world is changing, we're not in the age where we can mindlessly do our jobs. ... There's no longer the king at top shouting orders," Arianna told host Robbie Myers, editor-in-chief of Elle magazine, in front of an intimate audience at Hearst Tower in Manhattan. "Leadership is much more than a leader in the center of the circle. It's much more about what are really female values: Teamwork, collaboration, flexibility, bringing people together."

Another component of a fulfilling life and career is to let your head hit the pillow, Arianna said. After a health scare in 2007 led her to realize the importance of sleep, she told the audience she wants to spread the word that getting the proper amount of shut-eye is crucial to success -- especially when it comes to workplace performance.

"Sleep is the miracle drug without any side effects -- absolutely everything gets better with sleep," she said. "Imagine how many more glass ceilings we can break through if we're fully awake."

In order to grab the rest we need, we must put ourselves before our devices, Arianna said. If we prioritize checking emails or if we take phones into the bedroom, we can't expect to reap the full benefits of a good night's sleep, she said.

"Look at how careful we are about recharging our smartphones as opposed to our brains," Arianna said. "We need to stop thinking that the last email is more important than we are."

Arianna stressed that success shouldn't depend on accomplishments at work. The most important thing is the legacy we will leave in other aspects of our lives.

"Our eulogies [will] have nothing to do with our resumes -- have you ever heard a eulogy that said 'George was amazing, he increased our market share by one-third?'" she said. "It's all about the other stuff -- how we made people feel, did we make them laugh, what did we mean to our children and our loved ones. We [need] to start running our lives in a way that gives a eulogizer something to work with."

For more on the Third Metric, click here.

Mar 24th 2014

AOL UK Launches Premium Video Platform

Today is a big day for our UK team as we launch our premium video platform AOL On in the market. There is growing demand for video from advertisers and consumers globally and having launched AOL On in the US and Canadian markets, we see a significant opportunity for the business in the UK. This year alone video spending in the UK will increase by a third to £795 million and by 2017 will be worth £2 billion according to Emarketer.

The launch of our premium video syndication platform, which includes both curated and original content, builds on our existing video presence in Europe with branded content syndication business Be On and Adap.tv, AOL's programmatic video trading platform.

The AOL On Network is comprised of over 750,000 pieces of premium video covering a wide range of topics including news, entertainment, style and tech, which is distributed through a network of publishers including Trinity Mirror, Telegraph Media Group and TalkTalk in the UK. AOL's owned and operated destinations The Huffington Post UK, AOL, Parentdish, MyDaily and TechCrunch also form part of the publishing network.

AOL On (on.aol.co.uk) will serve as the video hub for AOL's video experiences. UK content providers at launch include Endemol beyond, Channel 4 News, ITN, Scripps Networks International, MyMovies, Zoom.In, Parentchannel.tv and Little Dot Studios, who will be providing clips from some of the UK's biggest shows including Supernanny and Embarrassing Bodies.

AOL has seen great success with its video proposition in North America, achieving the number one spot in comScore's video category with four billion ad streams, and as the top premium digital video provider with one billion content streams. Part of this success is attributed to AOL's venture into original content creation through the AOL Originals, a slate of high quality original programming with talent such as Gwyneth Paltrow, Sarah Jessica Parker and Nicole Richie.

Check out AOL On UK here.

Mar 21st 2014

AOL San Francisco Teen Advisory Board Beautifies Boys & Girls Club

On St. Paddy's Day, members of the AOL Teen Advisory Board and AOLers from the San Francisco office headed down to the Boys & Girls Club of San Francisco to beautify their playground area. What started out as a concrete jungle was soon transformed into a colorful and welcoming playground.

The Teen Advisory Board, formed by the San Fran office in December to expose teens to the business world while teaching them fundamental skills, worked together to design and paint a mural filled with trees, flowers and sunshine at the main walkway of the playground area. The group built three planting boxes and added jasmine trees that were then placed under the main stairway. The vines will grow to cover the fence with more color and plant life in an area where hundreds of children spend their time throughout the week.
This is just the first of many volunteer events the Teen Advisory Board has planned to participate in with the AOL San Francisco office in 2014 – look for more updates soon!

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