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Mar 24th 2014

AOL UK Launches Premium Video Platform

Today is a big day for our UK team as we launch our premium video platform AOL On in the market. There is growing demand for video from advertisers and consumers globally and having launched AOL On in the US and Canadian markets, we see a significant opportunity for the business in the UK. This year alone video spending in the UK will increase by a third to £795 million and by 2017 will be worth £2 billion according to Emarketer.

The launch of our premium video syndication platform, which includes both curated and original content, builds on our existing video presence in Europe with branded content syndication business Be On and Adap.tv, AOL's programmatic video trading platform.

The AOL On Network is comprised of over 750,000 pieces of premium video covering a wide range of topics including news, entertainment, style and tech, which is distributed through a network of publishers including Trinity Mirror, Telegraph Media Group and TalkTalk in the UK. AOL's owned and operated destinations The Huffington Post UK, AOL, Parentdish, MyDaily and TechCrunch also form part of the publishing network.

AOL On (on.aol.co.uk) will serve as the video hub for AOL's video experiences. UK content providers at launch include Endemol beyond, Channel 4 News, ITN, Scripps Networks International, MyMovies, Zoom.In, Parentchannel.tv and Little Dot Studios, who will be providing clips from some of the UK's biggest shows including Supernanny and Embarrassing Bodies.

AOL has seen great success with its video proposition in North America, achieving the number one spot in comScore's video category with four billion ad streams, and as the top premium digital video provider with one billion content streams. Part of this success is attributed to AOL's venture into original content creation through the AOL Originals, a slate of high quality original programming with talent such as Gwyneth Paltrow, Sarah Jessica Parker and Nicole Richie.

Check out AOL On UK here.

Mar 21st 2014

AOL San Francisco Teen Advisory Board Beautifies Boys & Girls Club

On St. Paddy's Day, members of the AOL Teen Advisory Board and AOLers from the San Francisco office headed down to the Boys & Girls Club of San Francisco to beautify their playground area. What started out as a concrete jungle was soon transformed into a colorful and welcoming playground.

The Teen Advisory Board, formed by the San Fran office in December to expose teens to the business world while teaching them fundamental skills, worked together to design and paint a mural filled with trees, flowers and sunshine at the main walkway of the playground area. The group built three planting boxes and added jasmine trees that were then placed under the main stairway. The vines will grow to cover the fence with more color and plant life in an area where hundreds of children spend their time throughout the week.
This is just the first of many volunteer events the Teen Advisory Board has planned to participate in with the AOL San Francisco office in 2014 – look for more updates soon!

Mar 18th 2014

AOL and MillerCoors Open "Brew Pub" Newsroom

Happy hour goes digital today -- thanks to our new partnership with MillerCoors on an unique content program dubbed the "Brew Pub Newsroom."
Powered by AOL sites like The Huffington Post and Mandatory, the initiative centers around the creation of original content aimed at and informed by data on MillerCoors' key audience – millennial men. Starting in April (and continuing through the end of the year), the initiative will produce 350 pieces of original content, including 100 videos, before the end of the year.

AOL editors will be using information from our experience as a digital publisher in addition to social data and audience insights from AOL Advertising to tailor articles, videos, lists and other types of content exactly to the needs and wants of today's young males.
The program also includes a branded-series on HuffPost Live sponsored by Miller Lite, featuring millennial men engaging in compelling conversations around topics from dating and sports to entertainment and pop culture.

Mar 17th 2014

AOL Launches Content Series, "This Built America," with Ford

Today, AOL launched "This Built America" – a multi-platform content series featuring videos, articles, photo essays, interactive maps & more that showcase the rejuvenation of manufacturing in America. Throughout the series, a different company from each of the 50 states will be featured weekly over the next year.

Content from This Built America will live across many of AOL's family of media brands including AOL.com, Huffington Post, Autoblog, Engadget, Daily Finance, AOL Jobs and others. Videos from the series will be syndicated across the Internet via AOL's partner network.

AdAge covered the launch of the series highlighting the custom pre-roll ads that each video in the series will include.

Check out the video below, as AOL's Global Head of Media Sales, Jim Norton, outlines the series and what a program like this means for AOL.

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