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Apr 7th 2014

AOL Announces Renewal Of Four Original Web Series For 2014

Today, AOL On announced the renewal of four shows from last year's slate of original video programming for a second season. This is an exciting announcement that underlines the success of our content creation strategy under the AOL Originals brand, bringing the POV of "Authentic Voices, Remarkable Stories" to each show we create.

Of the four shows returning for second seasons, three shows bring back first season advertisers. "City.ballet." featuring Sarah Jessica Parker as executive producer returns with sponsor Citi, while "The Future Starts Here" starring Tiffany Shlain, and "Hardwired" with digital influencer iJustine both return with Verizon as the sponsor. Popular show "#CandidlyNicole" starring Nicole Richie will also return for a second season with AOL. We saw an incredible response to these shows from consumers, with each show consistently drawing an impressive number of unique viewers but also seeing success in organic audience growth. These shows provide a great environment for brands and prove that we're on par with top-tier cable programs in reaching sizable audiences who are highly engaged.

The announcement of these second seasons comes in line with the start of our pre-NewFront meetings, with the first of over 20 meetings starting today, to preview the content in this year's slate. With just over three weeks to go before the AOL NewFront, we are looking to impress upon top agency executives the premium environment our content offers and the buying opportunity for their brands, and the announcement of four shows going to season two is coming at the right time to drive those messages. More detail on each of the shows is listed below:
"CITY.BALLET."– Return to the intimate and exciting world of the New York City Ballet, where executive producer Sarah Jessica Parker takes a closer look at the compelling lives of the company members; their hopes, their dreams, their passion and their hardships, both on stage and off. Produced by Pretty Matches Productions and Zero Point Zero Production, the series is sponsored by Citi.
"HARDWIRED 2.0" – Digital influencer Justine Ezarik (iJustine) is back. After covering the world of wearable tech last season, iJustine is expanding her coverage this year by profiling the hottest tech trends across the country. The show's second season topics will range from gaming to beauty tech and will showcase iJustine's trademark fun personality while featuring the latest trending topics. The series is sponsored by Verizon.
"THE FUTURE STARTS HERE" – Webby Awards founder and celebrated filmmaker Tiffany Shlain takes us on a series of wildly entertaining, daring, and inspiring rides that explore what it means to be human in an increasingly connected world. The series is sponsored by Verizon.
"#CANDIDLYNICOLE" – Fashion icon, creative director of House of Harlow 1960 and Winter Kate, and mom Nicole Richie brings her unfiltered sense of humor and unique perspective on life in a series based on her clever Twitter feed. "#CANDIDLYNICOLE" follows the outspoken host's daily insights as she shares her uncensored perspective on style, parenting, relationships and her journey through life. The series is produced by Telepictures and World of Wonder, with executive producers Nicole Richie and Michael Baum. Fenton Bailey, Randy Barbato & Tom Campbell serve as executive producers for World of Wonder.

Apr 3rd 2014

Newly re-designed AOL On launches on the Amazon FireTV connected box

Yesterday, AOL announced its inclusion as one of the launch partners of Amazon's highly anticipated video streaming box and game console. The new Amazon FireTV will include the full AOL On library of over 890,000 videos, including a newly-updated HuffPost Live app and user interface.

In addition to AOL On and HuffPost Live, Amazon FireTV will stream movies and videos and offer apps and Android-based games from all launch partners, including all Amazon and Amazon Prime content. More information on the box and additional developers can be found here.

We're committed to providing our viewers with the premium video content they love on every screen – and our partnership with Amazon, as one of FireTV's founding content providers, is indicative of that commitment.
Including the Amazon FireTV box, the AOL On app is currently available on 14 connected devices and across three mobile platforms.

Apr 2nd 2014

Kim Kadlec Joins AOL To Lead Global Partnerships

Today marks another exciting day for AOL. I'm thrilled to announce world-class global marketing veteran Kim Kadlec has joined the AOL team as Head of Relationship Management. In this role, Kim will focus on building strategic distribution partnerships with leading, large-scale organizations for our content, brands and platforms around the world.

AOL has built strong positions in news, lifestyle, tech, autos and entertainment, as well as breakthrough and culturally significant content platforms, such as The Huffington Post, MAKERS, Crunchbase, Moviefone, and Mapquest. Kim's role will enable us to most effectively leverage those global content and technology assets to diversify our traffic and distribution mix, develop and grow our consumer brands, and provide meaningful insights to our product, programming and revenue teams.

Kim has a diverse background – including groundbreaking work in building brands on a global scale and navigating the shift by advertisers into digital media – and we have first-hand knowledge of her innovative work. Previously the Worldwide Vice President, Global Marketing Group at Johnson & Johnson, she introduced an updated version of the "4 P's" of marketing – a longstanding pillar for the industry: purpose, presence, proximity and partnership.

With unique visitor growth on our properties for six consecutive quarters, AOL is in a position to become the best partnership company in the industry – and we can't wait to see what the future will hold as Kim leads these efforts globally.

Please join me in welcoming Kim to AOL!

Apr 1st 2014

Full Steam Ahead for AOL Platforms

What an amazing few weeks it's been. We just unveiled our vision for our global programmatic advertising platform, ONE by AOL, at ad:tech San Francisco and we rebranded AOL Networks to AOL Platforms to better represent our global offerings and strategy.

Our vision is to build the most sophisticated, efficient and open technology platforms for global brands, agencies and content owners - with innovative capabilities supporting cross-screen programmatic planning and buying, unified data optimization and the delivery of premium experiences to consumers whether on desktops, mobile devices, video or linear TV. With these priorities in mind, it is important that we have talented and accountable leaders at the helm of our top investments.

Leadership Appointments

Ad.com serves as a core and important pillar for AOL Platforms. Our massive cross-screen business continues to thrive, contributing significantly to AOL Platforms' $785M of 2013 revenue. As we look towards the future, we see a tremendous opportunity to extend Ad.com's powerful scale and performance to premium experiences across the network, AOP and MARKETPLACE, Pictela and ADTECH. I believe that dynamic creative optimization and real-time, data-driven ad experiences are the future of display, and there is no business better poised to lead this movement at scale than Ad.com. Don Kennedy has been instrumental in the success and meteoric growth of this business for well over ten years and I'm pleased to announce his appointment today as president of Ad.com.

I am also happy to announce that Toby Gabriner will lead ONE, as well as assuming leadership responsibility for Adap.tv. Toby brings more than 14 years of ad tech experience to his new role at ONE, where he will focus on building a fully integrated enterprise solution for brands, agencies and publishers and growing the revenues generated by this key pillar of our business. In addition to working with Adap.tv, he's driven success at a number of other companies, including Carat Interactive, [X+1] and Tribal Fusion. I'm looking forward to working closely with Toby as our vision for ONE continues to take shape and we go to market in full force.

Adap.tv co-founder and CEO, Amir Ashkenazi, has been named president of AOL Platforms. Amir will play a critical role in Platforms' strategy as well as work with Seth Demsey, Teg Grenager and Toby Gabriner on our ONE platform and Ran Harnevo on the AOL On video strategy. Amir has long-proven to be a visionary leader and entrepreneur, and I am excited to have him impact more of our business with his expanded role.

Gravity Joins AOL Platforms

Last but certainly not least, today we also welcome another best-of-breed platform in Gravity to AOL Platforms. AOL acquired the cross-screen content personalization and Interest Graph company in January of this year, and it will be an important part of how we service our publisher and brand clients moving forward. Both publishers and brands use the platform today to understand consumer interests, similarities and intent.

I believe our strategy and structure is in place to lead the market in automation, video and premium experiences. Our powerful technology platforms are global, data-driven, modular and fully cross-screen (TV included). We are committed to meeting our advertiser, agency and publisher client needs today, and helping them in the future as the market evolves in near-real time.

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