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Apr 9th 2014

AOL Supports Women's History Month

In support of Women's History Month in March, AOL honored and celebrated women in various ways using our best in class resources, including: offering pro bono media for relevant women's causes, growing the MAKERS brand, and developing a research report focusing on millennial women.

One of the ways AOL gives back to the community is through our pro bono media for non-profits, shining a spotlight on causes that are close to our consumers, advertisers, and employees' hearts. Throughout the month of March, AOL donated media to relevant women's causes with the goal of honoring Women's History Month. AOL provided 410+ million impressions supporting organizations ranging from the Girls Scouts to the UN Foundation's Girl Up campaign.

On the day AOL.com spotlighted the Ali Kemp Foundation, a Kansas City news anchor mentioned the support during the news segment – encouraging people to learn more about the foundation's work around women's self defense.
In addition to pro-bono media on AOL.com and across the AOL network, the AOL MAKERS brand continued to introduce new MAKERs to honor and celebrate Women's History Month. Check out the videos to watch these amazing women's stories:

MAKERS released in March 2014:

Suzanne Braun Levine, Ms. Magazine's first editor
Muriel Fox, Founding member of NOW
Katherine G. Johnson, NASA mathematician
Robbie Kaplan, Attorney who successfully argued DOMA

The AOL Advertising group supported Women's History month as the marquee sponsor of Brand Innovator's Top 50 Women in Brand Marketing. The event honored innovative female leaders driving digital transformation in the marketing and media industries, including AOLer, Kim Kadlec, Head of Relationship Management.

As a keynote speaker at the Brand Innovator's event, Vicki Draper, Director of Consumer Analytics & Research, debuted AOL's research on millennial women, "Beyond the Selfie." The study debunks media stereotypes and reveals millennial women as generation revolution progressing society from social causes to workplace leadership. You can view the infographic here.

Way to make history together, AOL!

Throughout the month of April, AOL is honoring and supporting Autism Awareness month. Check out AOL.com to see what non-profit we're highlighting!

Apr 8th 2014

AOL Launches Engadget in the UK

Today, AOL has announced the launch of the UK edition of Engadget, the leading site for news on the latest tech products. The site features news, reviews, and opinion devoted to cutting-edge gadgets, apps and services and the science and technology they're built upon. Having recently celebrated its 10th birthday, Engadget has established itself as one of the most trusted voices in tech across the globe, with 10.27 million* monthly UVs.

The new site will feature bespoke content for Engadget's existing UK audience, as well as a British editorial franchise, through a team of established tech journalists with more than 20 years of combined experience. Based in London, the UK team will be lead by Matt Brian and Jamie Rigg.

With a primary focus on breaking tech and gadget news, Engadget UK will concentrate on British and European products, as well as continuing to offer award-winning content produced by the wider Engadget team. New content areas for the UK edition include showcasing fast-paced recommendations for Apps ('Download:'), games ('Play:') and streaming media ('Stream:'). The site will also include regularly updated deal alerts, highlighting price drops and special offers from UK based tech retailers.

At AOL, we're committed to building our top brands that consumers love globally. The UK edition marks the fifth international edition outside the US -- joining sites in Germany, Spain, China and Japan. Engadget is part if the AOL Tech family of brands, which also includes TechCrunch, CrunchBase, TUAW and Joystiq. The combined AOL Tech group has a global reach of 25.04 million UVs (comScore global UVs February 2014).

Engadget has been CES's Official Online News Source since 2009 and also partnered with the conference for the 2014 Best of CES Award. The team hosted the first Engadget Expand events in New York and San Francisco in 2013 attended by 7,000 people. This year Expand will take place in New York from 7-8 November.

Apr 7th 2014

AOL Announces Renewal Of Four Original Web Series For 2014

Today, AOL On announced the renewal of four shows from last year's slate of original video programming for a second season. This is an exciting announcement that underlines the success of our content creation strategy under the AOL Originals brand, bringing the POV of "Authentic Voices, Remarkable Stories" to each show we create.

Of the four shows returning for second seasons, three shows bring back first season advertisers. "City.ballet." featuring Sarah Jessica Parker as executive producer returns with sponsor Citi, while "The Future Starts Here" starring Tiffany Shlain, and "Hardwired" with digital influencer iJustine both return with Verizon as the sponsor. Popular show "#CandidlyNicole" starring Nicole Richie will also return for a second season with AOL. We saw an incredible response to these shows from consumers, with each show consistently drawing an impressive number of unique viewers but also seeing success in organic audience growth. These shows provide a great environment for brands and prove that we're on par with top-tier cable programs in reaching sizable audiences who are highly engaged.

The announcement of these second seasons comes in line with the start of our pre-NewFront meetings, with the first of over 20 meetings starting today, to preview the content in this year's slate. With just over three weeks to go before the AOL NewFront, we are looking to impress upon top agency executives the premium environment our content offers and the buying opportunity for their brands, and the announcement of four shows going to season two is coming at the right time to drive those messages. More detail on each of the shows is listed below:
"CITY.BALLET."– Return to the intimate and exciting world of the New York City Ballet, where executive producer Sarah Jessica Parker takes a closer look at the compelling lives of the company members; their hopes, their dreams, their passion and their hardships, both on stage and off. Produced by Pretty Matches Productions and Zero Point Zero Production, the series is sponsored by Citi.
"HARDWIRED 2.0" – Digital influencer Justine Ezarik (iJustine) is back. After covering the world of wearable tech last season, iJustine is expanding her coverage this year by profiling the hottest tech trends across the country. The show's second season topics will range from gaming to beauty tech and will showcase iJustine's trademark fun personality while featuring the latest trending topics. The series is sponsored by Verizon.
"THE FUTURE STARTS HERE" – Webby Awards founder and celebrated filmmaker Tiffany Shlain takes us on a series of wildly entertaining, daring, and inspiring rides that explore what it means to be human in an increasingly connected world. The series is sponsored by Verizon.
"#CANDIDLYNICOLE" – Fashion icon, creative director of House of Harlow 1960 and Winter Kate, and mom Nicole Richie brings her unfiltered sense of humor and unique perspective on life in a series based on her clever Twitter feed. "#CANDIDLYNICOLE" follows the outspoken host's daily insights as she shares her uncensored perspective on style, parenting, relationships and her journey through life. The series is produced by Telepictures and World of Wonder, with executive producers Nicole Richie and Michael Baum. Fenton Bailey, Randy Barbato & Tom Campbell serve as executive producers for World of Wonder.

Apr 3rd 2014

Newly re-designed AOL On launches on the Amazon FireTV connected box

Yesterday, AOL announced its inclusion as one of the launch partners of Amazon's highly anticipated video streaming box and game console. The new Amazon FireTV will include the full AOL On library of over 890,000 videos, including a newly-updated HuffPost Live app and user interface.

In addition to AOL On and HuffPost Live, Amazon FireTV will stream movies and videos and offer apps and Android-based games from all launch partners, including all Amazon and Amazon Prime content. More information on the box and additional developers can be found here.

We're committed to providing our viewers with the premium video content they love on every screen – and our partnership with Amazon, as one of FireTV's founding content providers, is indicative of that commitment.
Including the Amazon FireTV box, the AOL On app is currently available on 14 connected devices and across three mobile platforms.

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