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Feb 8th 2016

AOL Releases Transparency Report for the Second Half of 2015

As has been our practice, AOL is continuing to publish the number of demands for data we have received from government authorities.[1] The first table below includes information on the Foreign Intelligence Surveillance Act ("FISA") orders that AOL has received for non-content and content information.[2] The second table provides information on the National Security Letters ("NSLs") that AOL has received. The third table provides information on the legal demands that AOL has received from federal, state, and local authorities in criminal investigations (outside of the national security context)[3]. It is important to note that AOL vigorously contests on behalf of our users any demands that we believe are ambiguous or legally defective.

As with our previous transparency reports, the tables below indicate that demands for user data impact less than one hundredth of one percent of AOL accounts. In addition, the number of accounts may not equal the number of individuals impacted, as users may have multiple accounts that are the subject of such demands.


[1] This report relates to AOL only. Verizon, which acquired AOL earlier this summer, has issued a separate transparency report.
[2] The U.S. government imposes a six-month delay for reporting Foreign Intelligence Surveillance Act ("FISA") orders. Accordingly, this report reflects FISA orders only through June 2015.
[3] AOL has not received any demands from foreign authorities.

Jan 28th 2016

Supporting "Women in Filmmaking" at the 2016 Sundance Film Festival

The AOL Charitable Foundation focuses on fostering young women's leadership, empowerment and access through education and technology. In 2015 the AOL Charitable Foundation provided a grant to Tribeca Film Institute®'s Gucci Tribeca Documentary Fund​ to fund the AOL Charitable Foundation Award. This award is given annually to 2-5 films illuminating the lives of women and youth around the globe, spotlighting the ways they are improving their communities and futures. One of the recipients, AUDRIE & DAISY, premiered at Sundance this weekend. The film tells the story of two high school girls who suffered from bullying, empowering girls everywhere to never give up and to value themselves.

BUILD and NYU hosted a women-focused panel at Sundance and Sara Dosa, the film's producer, participated alongside other inspiring women filmmakers. As Dosa mentioned, "It's amazing to have female role models who are directing and producing." She also mentioned that "it's essential to point out the problems but also essential to celebrate where the good work is being done." Watch the full panel here.

audrie-and-daisy
AOL Inc. and AOL Charitable Foundation are thrilled to be able to make a difference, driving impact and engagement on behalf of our nonprofit partners.

Jan 25th 2016

AOL Has Agreed to Acquire AlephD

Today we're excited to announce that AOL has agreed to acquire AlephD, a programmatic platform specializing in publisher analytics and price floor optimization. This confirms AOL's commitment to delivering value to publishers large and small by turning data into insights and, in turn, using that intelligence to drive yield. AlephD will be a key part of ONE by AOL: Publishers, enhancing publishers' ability to understand, control and optimize pricing and packaging of their inventory and drive greater revenue in an increasingly complex ecosystem trending towards mobile.

In this industry, technology has been largely advertiser-centric, which has helped the buy-side push prices lower and lower, and, as a consequence, publishers have seen an overall decline in CPMs. The value of a publisher's inventory changes every single moment, based on market needs, buyer behavior, even the weather. It is incredibly challenging to understand these factors and analyze what these shifts mean – both long-term and in the moment.

Beyond these challenges, the resources needed to take action on the available information are astronomical – many large publishers have devoted entire teams to optimize yield, and, even then, aren't able to take action quickly enough to truly evaluate their inventory in real time and optimize yield. For smaller publishers who can't afford these dedicated resources, it is nearly impossible to do so.

AlephD will help publishers solve these challenges in the following ways:

  • Price Floor Optimization: Helps to maximize the value of every visitor to websites and apps, calculating the best price for each impression in real time.
  • Deal Simulation: Helps to find the optimal price for deals in order to maximize seller profit and monitor the performance of new and ongoing deals.
  • Auction Insights: Monitors and analyzes auctions, finding patterns or needed adjustments in pricing to tap additional revenue on auction inventory.
  • Open: AOL has a philosophy of openness, empowering partners to select the pieces of the AOL offering that best match needs and ROI, with no requirements for adopting the full platform or any specific functions. AlephD shares this vision, enabling partners to use analytics and optimization with AOL or any integrated partner for executing media sales.

We believe that publishers should have the ultimate say in which technologies and partners they choose to work with, rather than being locked in an all-or-nothing, walled garden vendor relationship. With the addition of AlephD, ONE by AOL: Publishers offers an alternative: an open partner that can intelligently and algorithmically help publishers determine the right price at the right time for every single impression, across all formats, screens and inventory types.

Welcome, AlephD team!

Jan 21st 2016

AOL and The Huffington Post recognized as #1 market leader among news television and video sales organizations

In the 2016 MyersBizNet TomorrowToday study, AOL/The Huffington Post was ranked #1 overall Market Achiever/Leader among News Television and Video Sales Organizations by agencies and advertiser executives. The study surveys 613 total respondents who rank 74 media sales organizations across 7 performance categories. AOL/The Huffington Post swept the #1 ranking across 6 of the 7 categories, becoming the Market Leader for overall performance.

  • Ranked #1 QUALITY SALES TEAM & CUSTOMER SERVICE
  • Ranked #1 ENGAGING CONTENT JUSTIFIES PREMIUM PRICING
  • Ranked #1 PROVIDES INNOVATIVE & CREATIVE OPPORTUNITIES
  • Ranked #1 PROVIDES ADVANCED RESEARCH & DATA INTELLIGENCE
  • Ranked #1 DELIVERS LARGE AUDIENCE REACH
  • Ranked #1 OFFERS VALUABLE DIGITAL & MARKETING OPPORTUNITIES
  • Ranked #2 QUALITY OF AUDIENCE DEMOS JUSTIFIES PREMIUM PRICING

We're honored for your acknowledgement of our dedication to providing quality service and products for our advertiser partners. As a thank you to our clients, AOL will be selecting one of your favorite nonprofits for a pro-bono cause-related campaign.

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