Mar 10th 2014
TechCrunch Disrupt brings world-renowned speakers, who have included Soundcloud founder and CEO, Alex Ljung, chairman and CEO of salesforce.com, Marc Benioff, CEO of Twitter, Dick Costolo, CEO and President of Yahoo, Marissa Mayer and Founder and CEO of Facebook, Mark Zuckerberg, as well as hundreds of outstanding start-ups to audiences globally, making it one of the most anticipated technology conferences of the year.
For more details on Disrupt London, check out TechCrunch's article here.
Mar 3rd 2014
Under the leadership of Maureen Sullivan, President of AOL.com and Lifestyle brands, the dynamic portfolio now includes brands that focus on a wide array of topics, including inspiration, entrepreneurship, beauty, style, food, entertaining, weddings and home. A robust Guest Editor franchise and Lifestyle Contributor Network leverage high-profile experts and influential bloggers, and has resulted in continued traffic growth for the group. Additionally, AOL Lifestyle works closely with partners like P&G, Kraft and Unilever across brands to create custom and native integrations.
Coupled with the break-through traffic numbers and robust guest-editor franchise, the group has proven that online brands can also be highly-successful offline. In the past 12 months, we've witnessed:
- MAKERS -- a landmark television and digital platform that aims to be the largest video collection of women's stories ever assembled -- has seen great success with 60 million video views since launch. An exciting evolution of the platform, the brand hosted the likes of Gloria Steinem, Chelsea Handler, Sheryl Sandberg and beyond at the inaugural MAKERS Conference.
- StyleList sites are the #1 destination for fashion, beauty and style, with more monthly UV's monthly than PopSugar Style, People Style Watch, Fashionista and Glamour sites. In 2013, hosted the first-ever Street Style Runway Show featuring fashion influencers.
- Kitchen Daily engaged America's foodies by hosting the first and second America's Favorite Chef contests. The site also features a Kitchen Daily VIP experience, which includes My Recipe Box, an open utility for organizing recipes across formats, and a grocery list feature that makes grocery shopping easy.
- Style Me Pretty is the ultimate wedding site for the style-obsessed bride, featuring notable expert in the wedding and design space, Abby Larson. The site receives thousands of real wedding submissions, boasts a collection of over 1.5M real wedding photos, and features the Little Black Book, a highly curated collection of wedding vendors.
- The Guest Editor franchise for StyleList and Kitchen Daily continues to leverage popular and noteworthy industry experts and connects them with the sites' highly engaged audiences. Recent Guest Editors include Tim Gunn, Jessica Alba, Tory Burch, Rocco Dispirito, Eva Mendes and Michael Symon.
- The Lifestyle Contributor Network includes a group of 250 hand-picked, influential bloggers across fashion, beauty, food, weddings and home. These contributors bring millennial readers to the AOL Lifestyle brands.
Building off this incredible momentum, AOL Lifestyle aims to continue the momentum and lead the pack as #1 in comScore's Lifestyle category. For MAKERS, we're already looking forward to six new one-hour documentaries that will air on PBS, the MAKERS@ inaugural class of 2014 and global expansion.
Feb 27th 2014
Equipped with notebooks, questions, and abundant enthusiasm, students from the High School of Telecommunication Arts and Technology headed to AOL HQ yesterday for "Pathways to Success." Held in New York, the event brings tech-interested students together for career advice and exposure.
The invited students attend one of 20 New York City public schools selected for a new program, the Software Engineering Pilot (SEP) - which provides funding to offer a comprehensive curriculum of computer science and software engineering for both girls and boys.
Panelists shared stories and advice, with the goal of exposing students to the myriad pathways available in the tech field. As the speakers wrapped up, a key-takeaway arose: "Keep in touch with the classmates you're with today, as those connections will be helpful in the future - you never know who you'll be connected with later on in life."
"Pathways to Success" is an ongoing AOL program through which we invite students interested in technology to the AOL office for a career panel and tour of the Studio. Stay tuned for future updates and events news by following @AOLImpact.
Feb 21st 2014
From the panel we hosted on Tuesday, additional events throughout the week at our offices and our Twitter co-hosted cocktail reception on Thursday, AOL put itself on the social media map in New York for a long time to come.
Kicking off the week, The Huffington Post's Tim McDonald moderated a sold-out panel, "Is Social Killing Storytelling", on Tuesday afternoon. The panel featured an amazing lineup of panelists –including Mashable's CMO, Stacy Martinet and the Editor-in-Chief of The Atlantic, James Bennet. Despite the inclement weather, we had a nearly-packed house and an additional 845 viewers who streamed the panel online.
Additionally, 250 social media influencers, AOL clients, journalists and digital media professionals attended the AOL and Twitter event, "You've Got Social" last night. To encourage the influential guests to share content from the event with their followers, we transformed every aspect of the event into a social media activation. Hundreds of people Tweeted together to unlock better drink options at the bar, request the next song played by the DJ, and strike a pose in our GIF booth.
We think it was a very social week for AOL, but don't just take our word for it: the infographic below provides a breakdown of AOL's Social Media Week by the numbers: