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AOL Ventures posts

Jun 24th 2013

Announcing AOL Reader

For the last few weeks, we've been hard at work building what we believe will be the best RSS reader on the market. And today, we're excited to announce the launch of AOL Reader.

A Unique Perspective

At AOL, we have a unique perspective on RSS readers and content aggregation apps because we are a publisher of content as well. Our goal is to create the best possible experience for users who want to read the best content on their phone, tablet, or desktop computer, whenever and wherever they want.
Current RSS readers do reasonably well at aggregating content, but sometimes can cause information overload (only 995 unread articles today!) and present a tradeoff between user experience and revenue for the publisher (full text feeds vs. snippets of content that make you link out to read the full story). We're interested in helping adopt new ways to ensure that publishers -- both big and small -- continue to produce great content well into the future and simultaneously provide a better experience for our users.

AOL Reader Version 1

The first version of AOL Reader provides an outstanding reading experience across devices. It is a perfect upgrade for those of you who have been using Google Reader or other reader products.
We're committed to keeping the core RSS reading functionality free for our users. Other advanced features (e.g. search) may be available for a fee as we evolve the Reader.

Current features in version 1 include:

  • Seamless transition from Google Reader
  • Beautiful and intuitive user interface
  • Subscribe to any RSS feed
  • Works across Desktop, Tablet, and Mobile (HTML5, no plugins required)
  • Sharing with Google+, Facebook, Twitter, LinkedIn, Email
  • Save articles for later
  • Organize feeds by category or tag
  • API for developers and third party apps (available today, free during beta)
  • Sign in with your AOL, Google, Facebook, or Twitter account

Coming soon:

  • Native iOS and Android Apps
  • Export feeds to OPML
  • Sharing within AOL Reader and with other AOL Reader users
  • Integration with additional third party services
  • Search
  • Notifications
  • And a few secrets...
Version 1 of AOL Reader is all about getting the core functionality right, but there is a lot more to come in the near future. We can't wait to show you what we're up to. You can follow the latest product updates on the AOL Reader blog at http://blog.reader.aol.com.

Try out AOL Reader today at http://reader.aol.com.

Feb 26th 2013

Advertising.com Offers Facebook Inventory Through Facebook Exchange Partnership

Advertising.com customers can now access Facebook inventory through AOL's massive premium, cross-screen network. With 608M global unique visitors, Advertising.com is one of the largest providers of programmatic buying, and with the addition of Facebook's 1bn users, our reach is expanded even further.

We know that advertisers want to include Facebook inventory in their buys – we're seeing it on RFPs – so we're glad to be able to further meet their needs. Marketers can execute both brand and performance campaigns across screens (desktop, mobile, tablet, connected TVs), across formats (video, mobile, premium formats), and now on one of the most visited sites in the world, all with one buy through Advertising.com.

Working with Advertising.com advertisers will be able to powerfully leverage their own, and AOL's, targeting on Facebook.

At AOL Networks, our mission is to simplify digital advertising at scale. We are delivering on the intersection of premium and programmatic buying for our clients and this is another step in that direction.

* comScore Media Metrix January 2013

Feb 19th 2013

AOL Debuts on the Brand New HTC One®


(Our CEO Tim Armstrong helps debut HTC One® featuring HTC BlinkFeed™)

Today, HTC unveiled the new HTC One®. It will be available globally next month, and feature HTC BlinkFeed™, part of the new HTC Sense experience. AOL will provide thousands of pieces of content every day, in 5 different languages, that people will be able to 'snack' on every time they use their HTC One.

HTC BlinkFeed brings previously hidden content to the home screen, so you can see the things that are most interesting to you at a glance, without having to launch a series of apps.

This is AOL's first global launch with a major smartphone manufacturer, featuring its leading content brands including The Huffington Post, TechCrunch, Engadget, Moviefone, Patch, StyleList, Autoblog, TUAW, Joystiq, AOL Music, Spinner, The Boot, The Boombox and NoiseCreep.

We're excited to be a part of this ecosystem and are proud to showcase AOL's vast array of global and local content on this brand new device. To learn more about the HTC One click here.

Feb 13th 2013

AOL, Microsoft and Yahoo! Announce Advertising Agreement in Canada

Following our announcement of a display advertising partnership agreement between AOL, Microsoft and Yahoo! in the United States; and between AOL and Yahoo! in Canada, we are excited to announce this deal has now been extended to include Microsoft in Canada.

We have partnered with Microsoft and Yahoo! to meet advertiser demand and provide easier access to high quality online display inventory. This agreement should dramatically improve the process of buying and selling premium online inventory in Canada. Under terms of the deal, AOL will soon have the ability to offer premium non-reserved owned and operated display inventory from Microsoft and the Yahoo! Network Plus to our advertising customers.

Similarly, Microsoft and Yahoo! will also be able to offer AOL's owned and operated, and third party non-reserved inventory to their own advertising customers, and deliver commensurate value to their publisher partners, as well.

For more information, please read the AOL corporate blog post from when the deal was formally announced in the US.

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