Advertising.com customers can now access Facebook inventory through AOL's massive premium, cross-screen network. With 608M global unique visitors, Advertising.com is one of the largest providers of programmatic buying, and with the addition of Facebook's 1bn users, our reach is expanded even further.
We know that advertisers want to include Facebook inventory in their buys – we're seeing it on RFPs – so we're glad to be able to further meet their needs. Marketers can execute both brand and performance campaigns across screens (desktop, mobile, tablet, connected TVs), across formats (video, mobile, premium formats), and now on one of the most visited sites in the world, all with one buy through Advertising.com.
Working with Advertising.com advertisers will be able to powerfully leverage their own, and AOL's, targeting on Facebook.
At AOL Networks, our mission is to simplify digital advertising at scale. We are delivering on the intersection of premium and programmatic buying for our clients and this is another step in that direction.
* comScore Media Metrix January 2013
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AOL Ventures posts
Feb 19th 2013
AOL Debuts on the Brand New HTC One®
(Our CEO Tim Armstrong helps debut HTC One® featuring HTC BlinkFeed™)
Today, HTC unveiled the new HTC One®. It will be available globally next month, and feature HTC BlinkFeed™, part of the new HTC Sense experience. AOL will provide thousands of pieces of content every day, in 5 different languages, that people will be able to 'snack' on every time they use their HTC One.
HTC BlinkFeed brings previously hidden content to the home screen, so you can see the things that are most interesting to you at a glance, without having to launch a series of apps.
This is AOL's first global launch with a major smartphone manufacturer, featuring its leading content brands including The Huffington Post, TechCrunch, Engadget, Moviefone, Patch, StyleList, Autoblog, TUAW, Joystiq, AOL Music, Spinner, The Boot, The Boombox and NoiseCreep.
We're excited to be a part of this ecosystem and are proud to showcase AOL's vast array of global and local content on this brand new device. To learn more about the HTC One click here.
.@aol debuts on the brand new @htc One! aol.it/Y2JTkB
- AOL PR (@AOLPR) February 19, 2013
Feb 13th 2013
AOL, Microsoft and Yahoo! Announce Advertising Agreement in Canada
Following our announcement of a display advertising partnership agreement between AOL, Microsoft and Yahoo! in the United States; and between AOL and Yahoo! in Canada, we are excited to announce this deal has now been extended to include Microsoft in Canada.
We have partnered with Microsoft and Yahoo! to meet advertiser demand and provide easier access to high quality online display inventory. This agreement should dramatically improve the process of buying and selling premium online inventory in Canada. Under terms of the deal, AOL will soon have the ability to offer premium non-reserved owned and operated display inventory from Microsoft and the Yahoo! Network Plus to our advertising customers.
Similarly, Microsoft and Yahoo! will also be able to offer AOL's owned and operated, and third party non-reserved inventory to their own advertising customers, and deliver commensurate value to their publisher partners, as well.
For more information, please read the AOL corporate blog post from when the deal was formally announced in the US.
@aolca, @microsoft and @yahoo announce advertising agreement in Canada! aol.it/XxmQOy
- AOL PR (@AOLPR) February 13, 2013
Jan 15th 2013
"MAKERS: Women in America" Red Carpet Giveaway
What do Oprah Winfrey, Gloria Steinem, Katie Couric, Marlo Thomas and Hillary Clinton have in common? They are all a part of the new documentary, MAKERS: Women in America! MAKERS, developed by AOL, along with Simple Facial Skincare and PBS will premiere this documentary at Alice Tully Hall in the Lincoln Center on February 6th.
The film tells the remarkable story of women asserting their rights to a full and fair share of political power, economic opportunity and personal autonomy. It features first-person, intimate accounts of women who were a part of the revolution, including movement leaders, opponents, celebrities and the many "ordinary" women confronted with what equality meant in their own lives.
We are giving away two tickets to the star-studded documentary premiere! The winners will have the opportunity to join us on the red carpet in New York and rub elbows with Katie Couric, Marlo Thomas, Gloria Steinem and more amazing MAKERS. We're even covering travel and accommodations for our winners!
To enter, fill out the short form at MAKERS.com/RedCarpet by 11:59 PM ET on January 25, 2013. Together, we will celebrate trailblazing women in America and inspire the next generation of MAKERS women!
.@makerswomen is giving away red carpet tickets to star-studded premiere of the documentary "MAKERS: Women in America"! aol.it/W9viAG
- AOL PR (@AOLPR) January 15, 2013
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