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AOL Services posts

Jul 24th 2013

AOL On Videos Coming Soon to a TV Near You via Chromecast

It's no secret that AOL On is home to all the latest videos trending on the Internet. Now, we want to bring AOL On's content straight to you! We've partnered with a number of different platforms to bring you your favorite AOL programming wherever you are, at home or on-the-go.

We're working to bring AOL On content (via our Android or iOS apps) to Google's Chromecast users later this year, so they can view their favorite videos from the best seat in the house-- their couch! Chromecast will allow viewers to watch anything from the web, right on their TV screen, by casting it through a smart device for easy at-home viewing. Yup, that means no more crowding around a phone or laptop when sharing your favorite scene from #Candidly Nicole with your friends.

We know you've been craving for the latest episodes of Now Eat This! Italy and Anthony Eats America to watch on a bigger screen, and now you've got them.

Stay tuned for more updates!

Jul 24th 2013

It's Time for Programmatic to Explode Creativity



Coming on the heels of our successful Digital Content NewFront in late April, we announced today that we are holding the first ever Programmatic Upfront event on Sept. 23 -- the first day of Advertising Week 2013 -- for more than 150 clients, media, analysts and investors. The theme of the AOL Networks Programmatic Upfront is "Programmatic Explodes Creativity." We will celebrate the creativity headed our way as technology, data and automation free up marketers and agencies to do wildly imaginative things.

Since the 1970s, TV has been the primary beneficiary of upfront buying. In the last two years, digital has also held upfronts, with a heavy emphasis on video inventory. But as chief marketing officers and other brand stewards come to terms with the reality that proving ad spend ROI is "the new black", there is every reason to believe advertisers will soon be willing to pre-allocate media budgets against large scale display inventory.

The online advertising industry has created a fear and chaos-based environment filled with hundreds of small companies each pitching highly technical necessities to drive digital spend and achieve ROI. At AOL, we believe this must change. CMO's can't embrace digital much further without a simpler connection between people and platforms. They can't shift their budgets from TV until we - as an industry - demonstrate the true power of digital to unlock creativity.

We believe this is the first of what will become an annual industry event -- just like the Digital NewFronts. At AOL, we want to lead this new revolution and help define a new way of buying in the programmatic space.

Recent stats from eMarketer show just how big this business is and will be in the coming years. eMarketer estimates U.S. advertisers will spend more than $3.36 billion on real-time bidding this year, up from just under $2 billion in 2012 and less than $1 billion in 2011. eMarketer expects double-digit increases in spending each year through 2017, when real-time bidding will account for more than $8.49 billion in digital ad spending-or 29% of all digital display spending.*

Check out the event details below.

AOL Networks Programmatic Upfront
Date: September 23, 2013
Location: Skylight West, 500 West 36th Street (@ 10th Avenue)
Time: 5:00-7:00PM ET
Invitation only event

The event will feature marketers and agency executives who will showcase the business rationale that illustrates why upfront programmatic commitments are critical to their business strategy. Speakers will talk about the creative revolution that is made possible by automation.

Brand, agency and industry participants in the AOL Networks Programmatic Upfront will be announced at a later date.

*eMarketer Digital Intelligence Report (April 4, 2013): RTB Ad Spend Continues Robust Growth

Jun 24th 2013

Announcing AOL Reader

For the last few weeks, we've been hard at work building what we believe will be the best RSS reader on the market. And today, we're excited to announce the launch of AOL Reader.

A Unique Perspective

At AOL, we have a unique perspective on RSS readers and content aggregation apps because we are a publisher of content as well. Our goal is to create the best possible experience for users who want to read the best content on their phone, tablet, or desktop computer, whenever and wherever they want.
Current RSS readers do reasonably well at aggregating content, but sometimes can cause information overload (only 995 unread articles today!) and present a tradeoff between user experience and revenue for the publisher (full text feeds vs. snippets of content that make you link out to read the full story). We're interested in helping adopt new ways to ensure that publishers -- both big and small -- continue to produce great content well into the future and simultaneously provide a better experience for our users.

AOL Reader Version 1

The first version of AOL Reader provides an outstanding reading experience across devices. It is a perfect upgrade for those of you who have been using Google Reader or other reader products.
We're committed to keeping the core RSS reading functionality free for our users. Other advanced features (e.g. search) may be available for a fee as we evolve the Reader.

Current features in version 1 include:

  • Seamless transition from Google Reader
  • Beautiful and intuitive user interface
  • Subscribe to any RSS feed
  • Works across Desktop, Tablet, and Mobile (HTML5, no plugins required)
  • Sharing with Google+, Facebook, Twitter, LinkedIn, Email
  • Save articles for later
  • Organize feeds by category or tag
  • API for developers and third party apps (available today, free during beta)
  • Sign in with your AOL, Google, Facebook, or Twitter account

Coming soon:

  • Native iOS and Android Apps
  • Export feeds to OPML
  • Sharing within AOL Reader and with other AOL Reader users
  • Integration with additional third party services
  • Search
  • Notifications
  • And a few secrets...
Version 1 of AOL Reader is all about getting the core functionality right, but there is a lot more to come in the near future. We can't wait to show you what we're up to. You can follow the latest product updates on the AOL Reader blog at http://blog.reader.aol.com.

Try out AOL Reader today at http://reader.aol.com.

May 28th 2013

Abigail Hart Gray Joins AOL Services as Head of Design

I'm excited to announce that Abigail Hart Gray is joining the AOL Services team as our new Head of Design. Reporting to me and working closely with leadership across the AOL family, she will lead the alignment of an evolving vision for our products with cutting edge designs and emerging technologies.

She is joining us from Fluid, a digital design agency, where she led the experience design group and was a member of the company's management team. Her background also includes interactive design tenures with leading agencies HUGE, R/GA and Digitas.

Abigail has distinct abilities to translate data and insights into functional design, in addition to her exceptional leadership skills. We will look to Abigail to be a driving force in helping AOL Services rethink the way our audiences rapidly embrace new forms of information, interact with content, their communities and their social graph.

To learn more about AOL's products and services, click here.

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