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Apr 28th 2016

Jimmy Maymann Named to VideoInk's 2016 Power Sixers List

VideoInk released their list of the "2016 Power Sixers" and we're thrilled to share that AOL's Jimmy Maymann, Executive Vice President and President, AOL Content & Consumer Brands was named!

Maymann joined AOL in 2011 through the acquisition of video advertising company GoViral, which he founded in 2005. GoViral was an early innovator in online video production and distribution, and became an integral piece of AOL's growing video business. Since joining AOL, Maymann has served in several roles including Senior Vice President of International and most recently as CEO of the Huffington Post, where he has made international expansion, profitable growth, and improved video operations his three key priorities. As President of Content and Consumer Brands at AOL, Maymann leads AOL's portfolio of content brands, as well as AOL's content strategy and OTT operations, which altogether reach a global audience of around 400 million unique visitors every month.

VideoInk's list, honors industry movers and shakers who are shaping the future of the business. VideoInk observes that this year has been especially interesting as new subscription video-on-demand (VOD) businesses emerge daily and content companies, from old timers to newer players, compete for viewers and revenue.

Congratulations to the other Power Sixers!
  • Jonathan Skogmo, CEO and Co-Founder, Jukin Media
  • Allen DeBevoise, Investor, ThirdWave Capital and Chairman, Machinima
  • Judy McGrath, CEO and Co-Founder, Astronauts Wanted
  • Susanne Daniels,VP, YouTube Originals
  • Ted Sarandos, Chief Content Officer, Netflix

Apr 28th 2016

NewFronts 2016 is Coming


AOL is throwing the spring's biggest party in New York City on May 3 and trust us: you do not want to miss it. Lucky for you, even if you aren't a big wig at an ad agency, you can join in the fun. Curious? Keep reading to find out more.

What is NewFronts?
If you're a big TV fan, you may have heard about the "upfronts." The upfronts are when the networks make big announcements about their next season of programming to try and sell advertising ahead of the shows' premieres. (In other words, they want the advertisers to pay for the ads "up front.")

Of course, nowadays TV networks aren't the only folks making original programming. So in 2012, AOL, DigitasLBi, Google/YouTube, Hulu, Microsoft and Yahoo created the Digital Content NewFronts as a way to connect content creators with brands and marketing agencies.

AOL's NewFront Presentation
This year, AOL is going beyond the traditional presentation format to showcase the things that truly make us stand out in the industry: mobile, video, open, and live: with an enormous block-party installation in New York's South Street Seaport. We'll stream the whole thing live on AOL.com. Join the party on Tuesday, May 3 at 6:45PM. It's going to be awesome.

Jan 21st 2016

AOL and The Huffington Post recognized as #1 market leader among news television and video sales organizations

In the 2016 MyersBizNet TomorrowToday study, AOL/The Huffington Post was ranked #1 overall Market Achiever/Leader among News Television and Video Sales Organizations by agencies and advertiser executives. The study surveys 613 total respondents who rank 74 media sales organizations across 7 performance categories. AOL/The Huffington Post swept the #1 ranking across 6 of the 7 categories, becoming the Market Leader for overall performance.

  • Ranked #1 QUALITY SALES TEAM & CUSTOMER SERVICE
  • Ranked #1 ENGAGING CONTENT JUSTIFIES PREMIUM PRICING
  • Ranked #1 PROVIDES INNOVATIVE & CREATIVE OPPORTUNITIES
  • Ranked #1 PROVIDES ADVANCED RESEARCH & DATA INTELLIGENCE
  • Ranked #1 DELIVERS LARGE AUDIENCE REACH
  • Ranked #1 OFFERS VALUABLE DIGITAL & MARKETING OPPORTUNITIES
  • Ranked #2 QUALITY OF AUDIENCE DEMOS JUSTIFIES PREMIUM PRICING

We're honored for your acknowledgement of our dedication to providing quality service and products for our advertiser partners. As a thank you to our clients, AOL will be selecting one of your favorite nonprofits for a pro-bono cause-related campaign.

Sep 23rd 2013

AOL is Leading a Movement

Tonight is a milestone moment for the industry. AOL will hold the first-ever Programmatic Upfront for more than 800 digital and traditional marketing executives.

The movement is about simplifying digital advertising at scale – this is our mission at AOL Networks. It's about using technology, data and automation to free up marketers and agencies to do breakthrough creative work. It's about tearing down the inefficiencies that today prevent our industry from competing in earnest for TV budgets. It's about automating what can and should be automated. And it's about defining a new way of buying in the digital space.

For traditionalists, it's easy to claim that 'programmatic' and 'upfront' don't go together; to label 'programmatic' and 'premium' as opposites. This is an empty claim - an attempt to pigeonhole automation as remnant bidding. Many benefit from keeping the industry confused because it fuels feature-based vs. solution-based businesses. But the truth is that programmatic is only synonymous with automation. That it has nothing to do with inventory quality. The fact is that the agencies, brands and publishers that leverage automated programmatic technologies take back huge budget percentages currently lost to 'features'. They lock in better brand results and they create business efficiencies that ultimately drive competitive advantages.

As an industry, we can and should make this easier than we do. As evidenced by the number of marketing executives attending the Programmatic Upfront, buyers want to double down on digital. And they want us to make it much easier and simpler than it is to do so.

With a complete, premium cross-screen and format tech platform that we are investing more and more in each day (i.e. recent acquisition of Adap.tv), AOL is doing its part to draw a line in the sand. We are asking the industry to join us. Tonight, we will demonstrate that the market is ready for change; clients will show that creativity can be the star that rises out of automation.

Check out the AOL Networks programmatic platform video below: For updates and the latest news from AOL, follow @AOLPR on Twitter.

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