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Jan 21st 2016

AOL and The Huffington Post recognized as #1 market leader among news television and video sales organizations

In the 2016 MyersBizNet TomorrowToday study, AOL/The Huffington Post was ranked #1 overall Market Achiever/Leader among News Television and Video Sales Organizations by agencies and advertiser executives. The study surveys 613 total respondents who rank 74 media sales organizations across 7 performance categories. AOL/The Huffington Post swept the #1 ranking across 6 of the 7 categories, becoming the Market Leader for overall performance.

  • Ranked #1 QUALITY SALES TEAM & CUSTOMER SERVICE
  • Ranked #1 ENGAGING CONTENT JUSTIFIES PREMIUM PRICING
  • Ranked #1 PROVIDES INNOVATIVE & CREATIVE OPPORTUNITIES
  • Ranked #1 PROVIDES ADVANCED RESEARCH & DATA INTELLIGENCE
  • Ranked #1 DELIVERS LARGE AUDIENCE REACH
  • Ranked #1 OFFERS VALUABLE DIGITAL & MARKETING OPPORTUNITIES
  • Ranked #2 QUALITY OF AUDIENCE DEMOS JUSTIFIES PREMIUM PRICING

We're honored for your acknowledgement of our dedication to providing quality service and products for our advertiser partners. As a thank you to our clients, AOL will be selecting one of your favorite nonprofits for a pro-bono cause-related campaign.

Sep 23rd 2013

AOL is Leading a Movement

Tonight is a milestone moment for the industry. AOL will hold the first-ever Programmatic Upfront for more than 800 digital and traditional marketing executives.

The movement is about simplifying digital advertising at scale – this is our mission at AOL Networks. It's about using technology, data and automation to free up marketers and agencies to do breakthrough creative work. It's about tearing down the inefficiencies that today prevent our industry from competing in earnest for TV budgets. It's about automating what can and should be automated. And it's about defining a new way of buying in the digital space.

For traditionalists, it's easy to claim that 'programmatic' and 'upfront' don't go together; to label 'programmatic' and 'premium' as opposites. This is an empty claim - an attempt to pigeonhole automation as remnant bidding. Many benefit from keeping the industry confused because it fuels feature-based vs. solution-based businesses. But the truth is that programmatic is only synonymous with automation. That it has nothing to do with inventory quality. The fact is that the agencies, brands and publishers that leverage automated programmatic technologies take back huge budget percentages currently lost to 'features'. They lock in better brand results and they create business efficiencies that ultimately drive competitive advantages.

As an industry, we can and should make this easier than we do. As evidenced by the number of marketing executives attending the Programmatic Upfront, buyers want to double down on digital. And they want us to make it much easier and simpler than it is to do so.

With a complete, premium cross-screen and format tech platform that we are investing more and more in each day (i.e. recent acquisition of Adap.tv), AOL is doing its part to draw a line in the sand. We are asking the industry to join us. Tonight, we will demonstrate that the market is ready for change; clients will show that creativity can be the star that rises out of automation.

Check out the AOL Networks programmatic platform video below: For updates and the latest news from AOL, follow @AOLPR on Twitter.

Sep 19th 2013

The Wanamaker Place Project

John Wanamaker was a force to be reckoned with. He was a pious man of drive and purpose, devout about Christianity and the customer experience. He was intuitive about where the market was going. He was the first to put electricity in stores, the first to install phones and radios, the first to rise above the clamor of a bartering bazaar and establish price tags and a system of stated value and cost. He knew the value of a dollar and was wise to the inherent and still persistent questions around marketing and advertising - which part works?

Today, AOL is headquartered at 770 Broadway, an iconic structure stretching across 9th Street, from 4th Avenue to Broadway, above the original Wanamaker Department store, one of the greatest brands in the history of retail. It is in this spirit that our portfolio of premium ads, The Wanamaker Place Project, recognizes the legacy of John Wanamaker and his ability to provide real value to his customers while dazzling them with an exceptional experience.

The Wanamaker Place Project is our ad innovation platform and architecture, which encompasses our portfolio of ad products spanning rich media, native ads, mobile and multi-screen units. It is a comprehensive way of organizing and bringing our rich media and ad format innovation to market.

Like fashion and retail, advertising is about what's hot and what works. It's about being ahead of trends. It's about merchandising and branding as well as price and inventory. It's a global business built on pace, positioning and product. AOL's heritage, similar to John Wanamaker, is about the pursuit of innovation in the name of great customer experiences.

Our intention to beautify the Web via content and advertising began three years ago with the launch of Project Devil. It was then that we re-imagined what the web could look like. Today, we are launching a new set of premium ad products designed to further the potential, the impact, the nature and the beauty of advertising. They include:
  • Loft – This AOL original unit anchors itself to the top of the page as the user scrolls down, giving brands a unique and persistent presence. Built in HTML5 to create a uniform experience across desktop and tablet, the banner spawns out of traditional banner and anchors itself to the top of the page as the user scrolls down the page, creating an unobtrusive encouragement for users to interact with brand content. Users can expand the anchored banner to reveal rich functionality like mapping, videos and coupon downloads while staying on the page content.
  • Reactive Wallpaper – An exclusive offering that gives advertisers the ability to host subsequent, in-view brand messaging in the rails as a user scrolls down the page. Advertisers can also leverage additional assets and showcase video in a lightbox – so the user can watch without leaving the page.
  • Multi Screen/HTML5Pictela's new multi-screen applications travel seamlessly across desktop, tablet and mobile – essential to reaching a growing multi-screen audience.
  • Native – Through a guided process that relies heavily on analytics and experience, our team of editors and designers helps brands to craft seamless content that resonates with consumers, increases brand visibility and drives the social conversation.
  • IAB Mobile Rising Stars – AOL is one of the first mobile publishers to offer this variety of IAB rising star and innovative mobile formats - including Filmstrip, Pull, Adhesion and Full Page Flex plus an innovation of our own, Mobile Footnote – at scale across AOL's Mobile Web properties

The Wanamaker Place Project is a nod to the past with an eye on the fast-moving present and a belief in the future of premium and performance driving experiences made possible through content and advertising.

Aug 19th 2013

AOL On partners with Carambola for exclusive new ad format to online video

It's no secret that at AOL, we take our original programming very seriously. Over the past few years, we've made a significant investment in video because of the incredible opportunity we see to entertain and inform viewers and to provide new opportunities for advertisers. Today we're announcing a partnership that enables us to deliver on both of those promises.

Some of your favorite AOL On Originals feature new native ad content like polls, trivia, e-commerce offers and other information within the video are powered by Carambola. They've created the world's first automated video enrichment platform that is exclusively available through AOL. Their algorithms analyze each AOL On video and create a unique and interactive layer related to the video content. The result is a powerful tool for advertisers that gives them additional user-initiated exposure, plus the ability to reach consumers in a highly relevant, contextual way.

We think the numbers coming out of our pilot program speak for themselves: one in ten viewers clicked to learn more about the video's content and they spent an average of 25 seconds with the unit. More than 60% of them chose to continue on to answer quizzes, read trivia, find outlets to purchase featured items, and otherwise explore the main menu. Furthermore, each unit is customized to fit AOL On channels and enriches video content without actually feeling like an advertisement.

For viewers, this means the ability to instantly and seamlessly find more information about the content on their screens without having to search for it on the web. For example, on "Now Eat This! Italy" with Rocco DiSpirito users can get inside the video by clicking on the small "AOL On" icon on the top of the screen to lead to a variety of information - from fun facts about Rocco, to recipes he is preparing, to where to buy his latest cookbook - and they can even choose to take part in quizzes and surveys.

We're committed to finding the most innovative new features in digital advertising today, and we're proud to bring Carambola into the fold. You can check it out in action here.

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