AOL's "man-brand," Mandatory, celebrates its second birthday today – and what better way to mark occasion than a brand-new, redesigned, mobile-optimized site? With at least 50% of traffic derived from mobile, the new experience will have a great impact on driving even further views.
When Mandatory launched, the primary focus was building an organic audience. Using sharable content, search and building partnerships, the site now has about 5 million unique visits a month – and consistently leads the Men's Lifestyle category*.
What else can we expect from Mandatory 2.0?
- A fully responsive mobile site... and increased mobile traffic = optimized mobile ad experiences, so everybody wins
- A more dynamic homepage
- More sharable, fun content
*(source: Comscore MediaMetrix, Feb. '14)
For highlights on Mandatory's journey, new features and a surprise*, check out the video with Luke Wolter, Mandatory General Manager, and Cory Jones, Lead Editor for Mandatory below: