Let's face it – it's all about you.

Well, at least online it's going to be, as we see the Internet evolve from an ecosystem driven by search links and social fodder to one where personalized experiences are the norm.

As we usher in this new era, AOL has put itself ahead of the competition by agreeing to acquire Gravity, the leader in Internet personalization. We expect Gravity to make an impact across our entire business for consumers, advertisers and publisher partners.

More details on the announcement can be found here. Enlarge the graphic below to see just how Gravity works: