Today marks the one-year anniversary of AOL acquiring Buysight, an industry-leading retargeting and intent-based targeting company. Buysight - now called Advertising.com Dynamic Retargeter (ADR) -allows brands to market to consumers who have already visited their site.
In the past year, Buysight has become deeply integrated into AOL Networks with AdLearn Open Platform and Advertising.com, and has signed up great brands and clients.
Armin Ebrahimi, CEO of ADR and head of the Palo Alto office, invited the office to celebrate the milestone later today. Congratulations to the team for a great year!