AOL's Hunger Games Premium Format ad campaign has been named a finalist in the 2012 international IAB MIXX Awards, sponsored by the Interactive Advertising Bureau. The winners will be announced on October 2nd. The ad unit, launched in February to build momentum for the premiere of Hunger Games in March, is one of four finalists in the Single-IAB Standard Rich Media Display Ad and Single-Location-Based Advertising categories. The Devil ad showcases HD video assets, print-quality images and features the Moviefone showtime finder.
In addition, Live Better America, AOL's custom publishing platform built for General Mills that launched Aug. 2, has been nominated for a 2012 OMMA Award for Web Site Excellence in the Health & Wellness category. The OMMA Awards for Online Advertising Creativity recognize the year's most innovative and brilliant online advertising creative, campaigns and websites across 65 categories in three disciplines. Winners will be announced on October 1st.
The Live Better America brand lives across General Mills' www.livebetteramerica.com, AOL's LiveBetterAmerica.aol.com and Everyday Health's EveryDayHealth.com/LiveBetterAmerica and targets baby boomers. AOL's content taps into The Huffington Post's lifestyle content across multiple sections, including Travel, Healthy Living and HuffPost 50.
May the odds be ever in our favor!