"The vision of the Advertising.com Group is 'to simplify digital advertising at scale.' As a company, we are focusing on that vision by building a unified suite of tech products and services to provide simpler, easier-to-manage solutions serving publishers, marketers and everyone in between.
We are excited to begin publishing weekly blog posts covering issues that surround core ad technologies, formats, buying opportunities, regulatory themes, publisher monetization and other critical and often confusing topics."
Today's blog post, written by Delia Biddison, VP of Publisher Services, covers the OMMA RTB Conference, where Biddison participated on a panel called "You Call This 'Premium?': Publishers Face the RTB Question." Read Biddison's recap of the conference to learn about display and data targeting, as well as RTB strategies and practices.Learn more about the Advertising.com Group and read future blog posts by clicking here.