On Tuesday at the AOL Newfront, along with Jim Norton, SVP of Sales, AOL Advertising, I was delighted to talk about Powering Ideas. It was an extraordinary moment to think about powering ideas through digital. We are now at a tipping point for digital where:
- Audiences for online video are starting to have similar critical mass to top tier cable television networks
- Original programming for digital is produced, directed, and starring Emmy- and Academy-Award winning talent – the highest quality of content is materializing
- As an industry, we are starting to build mechanisms to look at online on a comparable basis to television measurement – for example, via our recent announcement with Nielsen on OCR.
Given the importance of this moment, yesterday presented an incredible opportunity to talk about how we build compelling content for consumers and results-focused solutions for our clients. We expressed our deep commitment to using our content, its influence with key audiences, and the scale of our distribution as a means to build powerful and strategic marketing platforms.
Here are highlights of some of the programs we brought to life in our session at the NewFront:
Moms pick the very best – one town at a time. Powered by Patch sites in towns across the country, Mom's Favorites enables Moms to give their seal of approval to the things they love most in their communities – from playgrounds to restaurants to toy stores. With this program, Patch will shine a light on Moms' favorites everywhere.
Entertainment fans battle it out to create an all-star celebrity team. Fantasy sports meet celebrity fans in a social, high-stakes game that rewards our consumers' obsession with pop culture. Real-time celebrity news from sites like Moviefone, AOL Music and HuffPost Celebrity will determine who's hot and who's not as players pick their dream teams and vie for a star-studded prize event. Real-time celebrity news from sites like Moviefone, AOL Music and HuffPost Celebrity will determine who's hot and who's not as players pick their dream teams. Lucky participants in the related Instant Win game can win a trip to a star-studded prize event.
Influencers and Innovation
In-depth coverage of the people and ideas changing our world. A first-hand look at innovation in technology, finance, entertainment, science, business and design. From interviews with thought leaders, including an original video series with Twitter co-founder Biz Stone, to profiles of new inventions, to coverage of global forums where ideas are shared, this experience will look at the people and ideas shaping our future.
New Hollywood Films
Young Hollywood directs and stars in original short films. Killer Digital and Academy Award-nominated and Emmy-Award winning Producer Christine Vachon will produce original shorts, directed by and starring young Hollywood talent. Fans will also have the chance to enter a user-generated short film contest. Airing on the Cambio Network, a top destination for young people online.
CSI for the internet age. An original video series and weekly reality show that follows tech-driven forensic investigations, "Digital Justice" will tell the stories behind the stories of crimes solved and criminals thwarted. Starring Terry Schappert of the US Army Reserve Special Forces.
We hope these programs give marketers a sense of the possibilities. We look forward to working with our clients and agencies to shape these ideas together to embrace brand goals and build powerful content in partnership.