As we head into the upfront season, AOL is celebrating a new partnership with Mindshare Entertainment that will generate top class video and social branded experiences by blending Mindshare's creative thinking with AOL's audience insights, distribution network and social capabilities.
The market has seen AOL partner with the likes of BermanBraun and Vuguru, and in this particular instance we are working with one of our biggest agency partners to build and sell content in an alternative way. This deal puts AOL and Mindshare Entertainment, led by Emmy-winning producer David Lang, at the forefront of a growing trend toward the fusion of marketing, entertainment, social media and video for four screens.
By being within an agency Mindshare Entertainment is intricately connected to the clients who have already started to embrace and shift money to creative ideas on the Web, and they've specifically chosen AOL for its distribution network and social capabilities.
As the partnership hits the ground running, the market will see new and exciting opportunities like a social content franchise that will speak to the budget conscious woman through the lenses of fashion, beauty, and DIY. We're also working on a social engagement platform that helps extraordinary Americans fulfill their wildest dreams across the globe.
By cultivating relationships with partners like Mindshare Entertainment, AOL continues to deliver exceptional experiences to audiences. Stay tuned for more exiting updates to come on April 24 during AOL's NewFront presentation.
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