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Mar 29th 2012
As a sponsor of this week's Digiday Publishing Summit (DPS), AOL's Advertising.com Group was showcased in front of more than 300 leading executives in digital publishing, advertising and technology. This leading conference explored challenges facing large and small digital publishers in the rapidly evolving online landscape and opportunities and strategies that will drive their business in 2012 and beyond.
In addition to the sponsorship, two speakers – Will Schmahl of ADTECH and Brian Atwood of Pictela – represented AOL during the three-day event titled "Making the Modern Publisher" in Park City, Utah, The summit highlighted innovative technologies and winning content strategies with the goal of helping publishers create a playbook for success. The agenda featured workshops and sessions on mobile, video, premium ads, inventory optimizers, data and quality content.
Will led a presentation on the benefits of "Mobile Rich Media Ad Interface Definitions," or MRAID, the Interactive Advertising Bureau (IAB) project to standardize rich mobile ads. The key message was that ad standardization in the mobile space will allow both publishers and advertisers to create winning mobile brand experiences, which will drive better ROI.
As a panelist on "Bringing Beauty to the Web," Brian shared his thoughts about the advantages of publisher and advertiser collaboration to create consumer-centric Web experiences with reduced clutter and premium ad formats. Less clutter on a page and one premium ad unit increases engagement more than three times – better for the publisher, advertiser and consumer.
Our sponsorship and speaker contributions sessions drove potential new client relationships and promoted our suite of publisher-focused solutions. The event was a big success for us, and we plan to be front and center at the next Digiday Publisher Summit in October.