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Mar 22nd 2012
Le Huffington Post Québec launched in Montreal on February 8th with Arianna Huffington leading a whirlwind media tour, media roundtable and a luncheon. To date, Le HuffPost Québec site, led by managing editor, Patrick White, has seen 106,000 monthly unique visitors (UVs), 19,000 average daily UVs* and shows strong engagement among visitors with an average of 20.5 minutes per visitor- higher than almost all French news competitors.**
Additionally, social plays a significant role in traffic. Since Le HuffPost Québec launch in February, 32% of all entries have come from social media, and in the past seven days 43% of all entries to the site have come from social. ***
Le HuffPost Québec has already recruited 170 bloggers and has built a strong social media network on both Facebook with nearly 7,000 "Likes" and Twitter with more than 5,000 followers.
Since the launch of The Huffington Post Canada this past May, unique visitors from Quebec are up 97% to more than 340,000 UVs on Huffington Post sites*. This is the fastest and largest-per cent growth in any region of Canada.
* comScore, Inc., Total Canada, Home and Work, Quebec, February 2012
** comScore, Inc., Total Canada, Home and Work, Quebec, February 2012; based on AOL created custom list
*** AOL Internal, Feb. 8 - Mar. 21, 2012.