AOL will also collaborate with The Parenting Group to package integrated digital advertising programs that incorporate media assets from both brands, leveraging the full suite of AOL's monetization solutions from premium sales to Advertising.com.
Establishing long-term partnerships with the leading publishers that serve our largest audience segments is a key part of our AOL strategy. Moms are a very important part of the AOL community, and the Parenting.com brand brings a wealth of credibility, authority and expertise on the issues that matter most to today's modern families. We're thrilled to partner with The Parenting Group and to offer advertisers an expanded range of integrated marketing opportunities across the AOL network.
You can read the joint press release here.
AOL Partners with The Parenting Group aol.it/yJH5Jo- AOLPR (@AOLPR) January 5, 2012