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Nov 14th 2011
Advertising.com Group connected with over 1,500 digital innovators at Digital Capital Week (affectionately known as DCWeek) who gathered for the weeklong festival in Washington, DC this week. David Shing delivered a keynote session on The Future of Media and dared festival-goers to rethink how brands live in the digital environment. He challenged them to immerse their brands into the consumer experience through tactics such as gaming, augmented relationships and cause marketing. He encouraged marketers to develop digital that were not just repurposed from other channels but were "authentically digital".
In addition to David's inspirational talk, the AG group showcased how brands could win big and engage consumers through Premium Formats, Video and the innovative Ad.com and ASL platforms. The combined AOL and Advertising.com Group execution showed attendees the benefits of being able to work with multiple industry leading brands at just one company.
(This post originally ran on the AOL Advertising Blog.)