Dec 16th 2014

AOL CHARITABLE FOUNDATION LAUNCHES


At AOL, we're in the business of helping people and making a difference is a core part of our DNA. Today, we have an exciting new chapter to add to our long history of giving back, the launch of the AOL Charitable Foundation focused on improving the lives of women, girls and underserved youth.

Building on AOL's longstanding commitment to strengthening communities and promoting diversity and inclusion, the Foundation will provide its first grants to support the work of four nonprofit organizations focused on fostering young women's leadership, empowerment and access through education and technology across the U.S. We're proud to share that these organizations include:

· The New York City Foundation for Computer Science Education - to support a professional development program for teachers through the New York City Department of Education
· The New York Academy of Sciences - to support the 1,000 Girls - 1,000 Futures Program to provide a pipeline of women professionals in science, technology, engineering and math (STEM)
· Girls Who Code - to support the 2015 Summer Immersion Program that pairs girls interested in computer science education with intensive instruction, in Computer Science exploring topics including robotics, web design, and mobile development with engaging, career-focused mentorship
· Step Up - to support their College & Career Connections Conferences and National Mentorship Days in NYC, Chicago, and LA, in - - An effort to propel girls from under-resourced communities to fulfill their potential by empowering them to become confident, college-bound, career-focused, and ready to join the next generation of professional women.

Since the beginning of AOL, we've been rallying our talent and tech behind causes that matter most to us, from mentoring young coders to providing free media space for some of the world's most important causes. Over the past 5 years, AOLers across the globe have volunteered over 50,000 hours in local communities for Monster Help Day and we've donated over 70B impressions of premium internet real estate to non-profits.

The foundation is an exciting extension of the work we're already doing as a company to unleash a better world and empower future leaders in the area of technology and education.

Nov 12th 2014

AOL Launches Connected Experience Lab with Jacobs Technion-Cornell Institute at Cornell Tech

Today, AOL announced a strategic four-year partnership with the Jacobs Technion-Cornell Institute at Cornell NYC Tech, which will include the creation of The Connected Experiences Laboratory.



The laboratory will create and explore technologies at the forefront of the digital ecosystem – including analytical techniques that fuse a variety of personal data streams into actionable insights, content personalization that works across delivery platforms and connectivity tools that deepen and sustain engagement within families and communities. The Connected Experiences Laboratory will creatively disrupt the way we live in an increasingly connected world with richer forms of content flowing across diverse devices.

Laboratories are set to launch in NYC at the Cornell Tech campus and in Israel at Technion. Graduate students and support staff will enable AOL employees to develop prototypes and experiments around new data sets, further expanding experimental opportunities for some of the best builders of culture and code.

Nov 3rd 2014

Remaining Films in AOL MAKERS Series Premiere - MAKERS: Women in Business and MAKERS: Women in Politics

Following the premiere of the fifth film in the new MAKERS series, MAKERS: Women in Business last week, the final film MAKERS: Women in Politics will premiere on Tuesday, November 4 at 9pm ET/PT on PBS. The film profiles the long, slow fight for female political representation over the last century, from the first woman elected to Congress in 1916 to a young woman running for Detroit City Council in 2013. The film is narrated by Alfre Woodard.
Trailblazing leaders like Hillary Clinton, Senator Barbara Mikulski,Olympia Snowe, the youngest Republican woman ever elected to the House of Representatives, and Shirley Chisholm, the first African-American woman to serve in Congress, provide a backdrop for younger women like Rashida Tlaib, the first Muslim-American woman elected to the Michigan House. Today's leaders in Washington, including Elizabeth Warren (D-MA), the first female Senator from Massachusetts, Susan Collins (R-ME), who led the Senate in shaping a deal to end the government shutdown, and Rep. Tulsi Gabbard (D-HI), currently the youngest woman serving in Congress, are also represented.

A special screening of the film on MAKERS.com will take place on Wednesday, November 5 at 8pm ET. The film will then be available for streaming anytime on MAKERS.com.
Join the conversation on Twitter with @MAKERSwomen, @PBS and #MAKERSfilm.

Nov 3rd 2014

IAB Helps Push the Growth of Automated Guaranteed Buying with Release of "OpenDirect 1.0"

Today the Interactive Advertising Bureau (IAB) released "OpenDirect 1.0" for public comment. OpenDirect 1.0 is a new automated, guaranteed API standard for the programmatic selling and buying of premium inventory that brings greater efficiencies and reliability in the packaging, pricing and delivering of reserved inventory for publishers.

This initiative and the capabilities it provides align with AOL's open programmatic strategy, which includes an advanced programmatic guaranteed offering available through AOL Platforms. Efficient transactions between multiple publishers and buying platforms have the potential to dramatically accelerate the growth of automated guaranteed buying.

The specs were originally developed by AOL, Microsoft, Yahoo and Yieldex and were brought to the IAB and the Digital Advertising Automation Task Force to be part of their existing automation efforts to gain wider industry participation, and drive adoption across the ecosystem.

To review and or comment on "OpenDirect 1.0," please visit www.iab.net/opendirect. The public comment period is open through Dec. 3, 2014.

Oct 31st 2014

AOL Leads Charge Toward Marketing to How People Engage With Technology

With the explosion of new types of devices and the technological complexity that accompanies them, marketing has had to evolve past simply looking to reach devices. Advertisers want to reach and engage with people – the wires and the screens are just details.

AOL continues to lead in that regard, and today, we are excited to officially announce our cross-device linking technology, empowering advertisers to engage with actual people across screens, and not merely target their devices.

The offering allows advertisers to plan programmatically across the widest array of premium inventory. The technology, enabling "people-centric" marketing, rather than "device-centric" marketing, was validated by comScore in September 2014 at a 93% "match rate." The match rate measures the percentage of sample that AOL and comScore identified as the same person between devices using non-personally identifiable information derived from comScore's census network.

Additionally, AOL announced the availability of location-based marketing, which allows advertisers, in a non-invasive, privacy-friendly manner, to identify the location of and target potential customers that have been in their store, or any other specific location, across any device.

Brands like T-Mobile and Citi are working with AOL Platforms to attain a more complete picture of their target audiences, rather than devices, through a combination of device-linking, location-based marketing, optimization and analytics.

Both cross-device linking and location-based marketing will be integrated into ONE by AOL, which is being designed to be the first platform that empowers brands and agencies with an in-depth look at a consumer's journey through the marketing funnel, in real-time.

Read more in the press announcement: http://aol.it/1nVSXYe

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