Apr 1st 2015

AOL Launches Game-Changing New Ad Technology: Genetic Targeting



Today, we are extremely proud to share the launch of the world's first genetic targeting product for advertising, available immediately and globally.

Marketers can now not only target ads to people based on what they may like or where they live, but also what they are. Forget about old demographic metrics or even "people-based" marketing. AOL's new technology allows you to analyze the most important signal of all – their genes.

AOL determines people's preferences based on their DNA, onboarding massive amounts of information from fingerprints, mobile cameras, wearable devices and medical records and, through machine learning algorithms, determining cell and chromosome structure based on that data. The genetic targeting technology updates in real-time with every breath a user takes and can be used to target ads on all screens, past, present and future.

Marketers can leverage these genetic profiles to dramatically increased ROI of their direct-response and brand advertising campaigns. Rigorous testing of AOL's genetic ad targeting technology found that it increased ad performance by more than 25 percent over regular demographic or geo-location targeted ads.

AOL is committed to its partners and has hundreds of thousands of staffers swabbing empty soda cans for genetic information to make ads work for everyone – marketers, publishers, and, of course, users.

So, don't leave your brand behind. Take it to the next level: genetics.

* Happy April Fools'! We hope you enjoyed the video and that you've figured out by now that this is not a real product or concept by AOL. However, the Relegence team today has made their semantic services publicly available. Check out the new site at relegence.aol.com!

Jan 26th 2015

AOL Charitable Foundation kicks off 2015 with Step Up Young Women's Mentoring & Leadership Development Programs


Like the AOL Charitable Foundation, Step Up believes in the value of mentoring. 1.2 million teens drop out of school every year – that's about 7,000 per day who may feel that they don't have the support they need to graduate. Step Up encourages professional women to inspire teen girls through after-school and mentorship programs. Mentorship is not only a key driver to end the high school dropout crisis, but helps young women achieve their personal and professional goals through developing new skills and confidence building.

About the Step Up and AOL Charitable Foundation relationship:

AOL Charitable Foundation is focused on empowering women, girls and underserved youth through leadership, education, technology and opportunity. The Foundation awarded a grant to Step Up to support the organization's College & Career Connections Conferences in New York, Chicago and LA in an effort to propel girls from under-resourced communities to fulfill their potential by empowering them to become confident, college-bound, career-focused and ready to join the next generation of professional women.

The Foundation's relationship with Step Up aligns with AOL's broader commitment to invest in future leaders, promote diversity and provide opportunities for women and girls in local communities.

AOL Charitable Foundation is proud to have awarded a grant to support Step Up's 2015 Teen Empowerment Conferences. AOL Inc. provided additional support by hosting the first conference at its headquarters in NYC Saturday, January 24th for 50 Step Up teen girls and 50 professional women including 20 AOL mentors who gathered to mentor the teen girls on-on-one throughout the day. The mentor's careers range from programming manager to advertising sales rep to music publishing to marketing director to media buyer and investor relations.




"One word that today makes me feel is stronger- my mentor listened to me and gave me good advice." – Step Up Teen

The "I Dream To.." conference will take place in LA on February 7th and Chicago on January 31st and will also include AOL mentors.

Today, AOL.com shines its "Make a Difference" spotlight on Step Up in honor of our new relationship with the AOL Charitable Foundation!

If you are inspired to get involved as a mentor during National Mentoring Month, visit the Step Up website to see how you can take the next step.

Jan 26th 2015

AOL RISE - YOUR TWO MINUTE WAKE UP CALL

Video is one of the fastest growing and most disruptive areas of the industry today. According to eMarketer, over 60% of the US population consumes video on digital devices, a number that is expected to approach 70% over the next few years. Furthermore, the digital video advertising market is expected to grow nearly 20% this year, and hit approximately $5 billion in 2016. Driving this massive growth are the changes in consumer behavior, technological advances in devices including the rise of the connected TV, and innovation in content production.

Video is one of the key pillars of AOL's strategy, and the bets we have made over the last five years have positioned us as a clear leader. At AOL we are naturally curious and we continually strive to push the envelope with innovative new strategies in content and video to delight our audience. We've brought you Emmy-nominated original series like Park Bench with Steve Buscemi and The Future Starts Here with Tiffany Shlain, MAKERS, a global digital video platform for documenting and celebrating the stories of extraordinary women, and HuffPost Live, the first live-streaming digital video network which just surpassed 2 billion video views. We are not finished and in the coming months we will launch Connected, our first foray into long form content in a documentary-reality series.

Today we continue to test, innovate and invest in the future of video consumption, launching AOL RISE, a daily destination that provides snackable video content to inform, inspire and motivate you – first thing in the morning. AOL RISE will be hosted live by Mari White, whose past experience at ESPN, stage shows in New York City and various network TV roles make her perfect for AOL RISE - Mari will make you laugh and make you think. The show will be shot live from AOL's headquarters in New York City at the top of each hour from 6:00-9:00am E.T. and live on rise.aol.com on desktop, mobile and tablets.

AOL RISE was born from the results of a recent AOL Morning Rituals Research study to better understand the morning and content consumption habits of consumers. The study brought to light a strong need to deliver relevant and timely content that let consumers start their days efficiently, as 85% of consumers use their smartphone before leaving bed in the morning and 22% use social media and 12% get the news. AOL RISE is built for the consumer who grabs his or her phone the moment he or she wakes up, who is on a time crunch and wants small digestible pieces of content while multi-tasking. AOL RISE is built for you. Start your day the right way – with AOL RISE.


Dec 16th 2014

AOL CHARITABLE FOUNDATION LAUNCHES


At AOL, we're in the business of helping people and making a difference is a core part of our DNA. Today, we have an exciting new chapter to add to our long history of giving back, the launch of the AOL Charitable Foundation focused on improving the lives of women, girls and underserved youth.

Building on AOL's longstanding commitment to strengthening communities and promoting diversity and inclusion, the Foundation will provide its first grants to support the work of four nonprofit organizations focused on fostering young women's leadership, empowerment and access through education and technology across the U.S. We're proud to share that these organizations include:

· The New York City Foundation for Computer Science Education - to support a professional development program for teachers through the New York City Department of Education
· The New York Academy of Sciences - to support the 1,000 Girls - 1,000 Futures Program to provide a pipeline of women professionals in science, technology, engineering and math (STEM)
· Girls Who Code - to support the 2015 Summer Immersion Program that pairs girls interested in computer science education with intensive instruction, in Computer Science exploring topics including robotics, web design, and mobile development with engaging, career-focused mentorship
· Step Up - to support their College & Career Connections Conferences and National Mentorship Days in NYC, Chicago, and LA, in - - An effort to propel girls from under-resourced communities to fulfill their potential by empowering them to become confident, college-bound, career-focused, and ready to join the next generation of professional women.

Since the beginning of AOL, we've been rallying our talent and tech behind causes that matter most to us, from mentoring young coders to providing free media space for some of the world's most important causes. Over the past 5 years, AOLers across the globe have volunteered over 50,000 hours in local communities for Monster Help Day and we've donated over 70B impressions of premium internet real estate to non-profits.

The foundation is an exciting extension of the work we're already doing as a company to unleash a better world and empower future leaders in the area of technology and education.

Nov 12th 2014

AOL Launches Connected Experience Lab with Jacobs Technion-Cornell Institute at Cornell Tech

Today, AOL announced a strategic four-year partnership with the Jacobs Technion-Cornell Institute at Cornell NYC Tech, which will include the creation of The Connected Experiences Laboratory.



The laboratory will create and explore technologies at the forefront of the digital ecosystem – including analytical techniques that fuse a variety of personal data streams into actionable insights, content personalization that works across delivery platforms and connectivity tools that deepen and sustain engagement within families and communities. The Connected Experiences Laboratory will creatively disrupt the way we live in an increasingly connected world with richer forms of content flowing across diverse devices.

Laboratories are set to launch in NYC at the Cornell Tech campus and in Israel at Technion. Graduate students and support staff will enable AOL employees to develop prototypes and experiments around new data sets, further expanding experimental opportunities for some of the best builders of culture and code.

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