Apr 23rd 2014

AOL On Announces Exclusive UK Partnership with Emirates

AOL On, the premium curated on-demand video network from AOL, has today announced an exclusive UK partnership with Emirates. The campaign will run for one month on the AOL On UK network, which launched in late March.

The deal, negotiated by Havas Media, will feature pre-roll videos promoting the airline's First Class and Business Class services onboard the Emirates A380, featuring #AllTimeGreats, Cristiano Ronaldo and Pele, competing over who is the most famous. The campaign will run across all screens including desktop, mobile, the AOL On app, and the AOL On Connected TV app.

AOL On continues to see extensive growth globally and recently announced its first investment in long-form content with the commissioning of 'Connected' - an original series that documents the lives of nine New Yorkers, which will be available to view in the UK for the first time when it launches later in the year.

Other recent successes in AOL On's growth includes the re-commissioning of #CandidlyNicole with Nicole Richie, city.ballet. with executive producer Sarah Jessica Parker, and Park Bench, a new original series with Steve Buscemi that takes viewers on a first-hand misadventure through the streets of New York. The huge success of #CandidlyNicole has resulted in the series being commissioned into a broadcast show for VH1, premiering this July.

Noel Penzer, Managing Director, AOL UK, said, "As digital video continues to grow and dominate all screens, we're very excited to be launching a campaign with Emirates that runs across the entire AOL On proposition. Video is central to AOL's strategy globally and having a brand such as Emirates on board is testament to the fantastic appetite advertisers and consumers have for premium content."

Apr 22nd 2014

AOL Mail takes action against email spoofing

In our ongoing effort to protect your AOL Mail address from being used in connection with email spoofing, AOL Mail is immediately changing its policy to help mail providers reject email messages that are sent using forged AOL Mail addresses.

AOL is taking this step because spammers are sending email that appears to be from valid AOL email addresses. In fact, these emails do not originate from AOL or our customers. Rather, the outgoing addresses are edited by the spammers to make them appear to be legitimate AOL email addresses. By initiating this change, AOL Mail, along with other major email providers will reject these spoofed email messages, rather than deliver them to the recipient's inboxes.

We regret that legitimate senders of email may be temporarily impacted by this change, and those affected will need to update how they send email messages. We've detailed steps of how they can comply with our new policy here.

If you believe that your account has been compromised, or that your AOL Mail email address has been used to send spoofed messages, please visit the AOL Help site.

AOL takes the security of consumers very seriously and we are committed to continually improving our security protocols in an effort to prevent situations like this from occurring. We apologize for any inconvenience this may have caused.

Apr 15th 2014

AOL.com Launches Premium Video Experience

Today, millions of users discovered a new premium video experience on AOL.com. By bringing video to the forefront, the site better serves its loyal audience's demand for premium video content.

For the first time, users can enjoy video on AOL.com at any time, across all devices. This feature is a game changer for AOL.com, where users are already consuming video content at a staggering pace - viewing more than 115 million videos in February 2014 alone.*

This new viewing experience combines the power of scaled online video with a time-centric programming strategy. It is programmed dynamically - a human-curated slate of daily content with a 24x7, hourly consumer-focused programming schedule tied directly to consumers' top content interests throughout the day.



Expanding on the success of the AOL On Network, a leader in video content streams, the new experience leverages the power of its scaled premium content library. Best-in-class partners collaborated with AOL.com to provide exclusive and in many cases original video, and a range of experts provide exclusive insights and insider knowledge.

With this debut, AOL strengthens its position as a leader in video while stretching beyond its borders to reach a broader audience on AOL.com.

Partners:
* Conde Nast Entertainment
* ESPN
* E!
* Glamour
* HSN
* Self
* Simon & Schuster
* Vanity Fair
* Vogue
* Wall Street Journal
* WWE

Experts:
* Tracy Anderson (Fitness)
* Tony Dovolani (Dance)
* Kennon Earl (Real Estate)
* Stacy Kaiser (Psychology)
* Zach Keene (Vine Viral Star)
* Dr. Karen Latimer (Health & Parenting)
* Harley Pasternak (Fitness)
* Rachel Roy (Fashion)
* Molly Sims (Lifestyle)
* Sabrina Soto (Lifestyle)
* Sam Talbot (Food)
* Essie Weingarten (Beauty)
* Farnoosh Tourabi (Personal Finance)
* Alexa Von Tobel (Personal Finance)

* Adobe [Omniture Discover] 2014

Apr 15th 2014

AOL Welcomes Dave McDowell as Head of AOL Communication Products

As the pace of innovation accelerates in mobile and desktop consumer applications, it's imperative we have the best product talent to keep AOL's suite of products evolving. To that end, I'm excited to announce today that Dave McDowell will be joining our group as SVP/GM of AOL Communication Products.

In his new role, Dave will oversee AOL's entire suite of communication products, including AOL Mail, Alto, AIM, Client, Calendar and Address Book. Dave will focus on evolving the product strategy across all current communication products as well as the development of new products and services we can offer to AOL's large and loyal audience.

Dave is a seasoned internet executive with deep expertise in communication products. As Vice President of Product Management at Yahoo, David was responsible for the monetization and growth of Yahoo's communication products, representing 300 million monthly users worldwide. He drove more than $100M in revenue with innovative advertising formats and new targeting products, and helped broker partnerships with the likes of Apple, AT&T, Dropbox, Microsoft and Nokia to improve the user experience and reach of Yahoo Mail.

As consumers' use of communication tools continues to evolve, Dave's addition to the AOL team will help us identify and seize growth opportunities, as well as fully leverage these powerful platforms within AOL Membership and across the Company more broadly.

I couldn't be more excited about Dave joining our team, and I'm confident that his leadership and experience will be a huge asset to AOL. Please join me in welcoming him to the team, effective today. He will be based in our Palo Alto office.

Apr 9th 2014

AOL Supports Women's History Month

In support of Women's History Month in March, AOL honored and celebrated women in various ways using our best in class resources, including: offering pro bono media for relevant women's causes, growing the MAKERS brand, and developing a research report focusing on millennial women.

One of the ways AOL gives back to the community is through our pro bono media for non-profits, shining a spotlight on causes that are close to our consumers, advertisers, and employees' hearts. Throughout the month of March, AOL donated media to relevant women's causes with the goal of honoring Women's History Month. AOL provided 410+ million impressions supporting organizations ranging from the Girls Scouts to the UN Foundation's Girl Up campaign.

On the day AOL.com spotlighted the Ali Kemp Foundation, a Kansas City news anchor mentioned the support during the news segment – encouraging people to learn more about the foundation's work around women's self defense.
In addition to pro-bono media on AOL.com and across the AOL network, the AOL MAKERS brand continued to introduce new MAKERs to honor and celebrate Women's History Month. Check out the videos to watch these amazing women's stories:

MAKERS released in March 2014:

Suzanne Braun Levine, Ms. Magazine's first editor
Muriel Fox, Founding member of NOW
Katherine G. Johnson, NASA mathematician
Robbie Kaplan, Attorney who successfully argued DOMA

The AOL Advertising group supported Women's History month as the marquee sponsor of Brand Innovator's Top 50 Women in Brand Marketing. The event honored innovative female leaders driving digital transformation in the marketing and media industries, including AOLer, Kim Kadlec, Head of Relationship Management.

As a keynote speaker at the Brand Innovator's event, Vicki Draper, Director of Consumer Analytics & Research, debuted AOL's research on millennial women, "Beyond the Selfie." The study debunks media stereotypes and reveals millennial women as generation revolution progressing society from social causes to workplace leadership. You can view the infographic here.

Way to make history together, AOL!

Throughout the month of April, AOL is honoring and supporting Autism Awareness month. Check out AOL.com to see what non-profit we're highlighting!

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