Jul 23rd 2015

AOL Holds First Future Builder's Day Hosted by Citizen AOL and #BUILTBYGIRLS

I am thrilled to announce AOL's first ever Future Builders Day (#AOLFutureBuilders) in New York City.


As part of AOL's commitment to developing the next generation of leaders, Future Builder's Day is a celebration of the interns and Girls Who Code participants we're mentoring and championing this summer. It's a great example of how AOL lives its mission of unleashing the world's best builders of culture and code.

This summer's Future Builders include college and high school students from #BUILTBYGIRLS, an AOL program which challenges young women to be builders, creators and innovators and claim their place in the tech-enabled economy, Ladders for Leaders (an organization under Mayor de Blasio's Center for Youth Employment Initiative), Harvey Milk High School (a local high school designed for, but not limited to, LGBTQ young people) and Step Up Women's Network (a program that provides mentors to high school girls in the New York City area) as well as students in the Girls Who Code summer immersion program funded by the AOL Charitable Foundation.

As part of this day-long event, AOL interns will receive exposure to different areas of our business, including a behind-the-scenes tour of AOL studios and The Huffington Post news desk, a chat with AOL CEO Tim Armstrong and participation in educational workshops. Enrichment class topics range from Marketing 101 to Personal Branding to Digital Media, and are taught by AOLers. The day will also include an exciting "How I Got Here" panel on our BUILD stage, featuring leaders such as Minerva Tantoco (CTO of NYC), Erin Glenn (CEO of Quire), Susan Lyne (President of BBG Ventures at AOL) and Marni Walden (EVP and President of Product Innovation and New Business, Verizon) to share the journeys of their career paths. The City's First Lady Chirlane McCray will also be visiting our offices to meet with interns and take a tour of our headquarters.

Today represents another way in which Citizen AOL reiterates its commitment to making a difference in our community. In December, we launched The AOL Charitable Foundation and made grants to four organizations focused on improving the lives of women, girls and underserved youth. And in the first half of this year, we made a number of grants to organizations we're extremely excited about, including Americans for the Arts to support the Turnaround Arts program which uses arts education as a tool to help turn around America's struggling schools; and the UN Foundation Girl Up to support the Women in Science (WiSci) STEAM Camp at the Gashora Girls Academy in Rwanda. 120 high school girls from across Africa and the United States will have the unique opportunity to learn valuable skills in Science, Technology, Engineering, Art and Design and Math (STEAM) fields, while enjoying a rich cross-cultural experience.

Additionally in May, we had one of our most successful Monster Help Days with over 3,000+ AOLers participating worldwide. This year marked our 6th annual companywide volunteer day in which employees worldwide took time outside of the office to help their local communities. One of our core values is being in the business of helping people and Monster Help Day is one of the key ways we live out this value by encouraging AOLers across 27 cities worldwide to volunteer in our local communities. This year, over 30% of the volunteer projects for Monster Help Day aligned with the mission of the AOL Charitable Foundation to improve the lives of women, girls and underserved youth through access to technology, education, mentoring and cultivating creativity.

At AOL, we believe in providing young leaders with a path to success, especially in the fields of media and technology. Future Builders Day, as part of the 6 week long summer internship program will help unleash these interns' aspirations, open their eyes to the possibilities of exciting and prosperous careers in these fields, and inspire them to pursue their passions.

Jun 3rd 2015

AOL's Demand Side Platform (DSP) Named a Leader by Independent Research Firm

Today, Forrester Research, Inc. released its new report entitled "The Forrester Wave™: Demand-Side Platforms, Q2 2015" in which it named AOL as a "leader." Forrester noted ONE by AOL's cross-channel, real-time decisioning with powerful multi-touch attribution data, as well as its strong video offering (which spans all devices, including linear TV). Forrester cited that AOL's key acquisitions Adap.tv and Convertro, "have positioned its platform as a strong ad buying solution in an addressable media future."



The report called out the particular benefits of the Convertro acquisition to marketers: namely, that its integration "provides marketers with a powerful attribution engine that feeds real-time ad buying decisioning." The report explained that this will become "imperative" as multitouch attribution replaces traditional, last-touch attribution models.

While this report focuses specifically on DSPs, we have a differentiating strategy in market with ONE by AOL™, an open, programmatic platform that powers all advertising from Web to TV. Our full stack approach enables marketers to optimize against campaign goals across all screens, formats and inventory types. It delivers a consolidated, holistic view of online and offline marketing spend and performance, and represents our focus on simplifying the ad technology ecosystem for marketers, agencies and publishers.

We are thrilled to be recognized in this report as a leader. Forrester's Wave reports have served as an industry beacon for years, providing thoughtful, well-researched guidance to potential buyers. At AOL, we certainly recognize that a top DSP is of enormous value to advertisers, but we also believe its table stakes. Brands are now gravitating towards technology providers that can provide a truly comprehensive, open platform versus those that offer point solutions or "walled garden" technology. AOL's top DSP is just one critical part of an end-to-end programmatic offering designed to serve the varied and ever-changing needs of advertisers, agencies and publishers today and into the future.

Download the full report here: http://bit.ly/DSPWaveAOL




Jun 1st 2015

ALLIE KLINE NAMED TO AD AGE'S WOMEN TO WATCH LIST 2015

Congratulations to our Chief Marketing Officer Allie Kline! Allie was named to Advertising Age's annual list of Women to Watch. The 2015 Women to Watch List highlights accomplished women who have made significant contributions to marketing and advertising industries, which is why it is no surprise that Allie is shining on this year's list.



Over the past year, Allie's accomplishments have spread across the many parts of our business. After her promotion to Chief Marketing Officer in November, Allie and her team went above and beyond for the Consumer Electronics Show in Las Vegas, the launch of ONE by AOL and most recently our 2015 NewFront. All of these events were monumental and Allie's leadership skills were imperative to the great success we saw.

"As CMO of AOL, Allie demonstrates exceptional talent, leadership, poise and determination and we are proud to see her recognized among the industries top female leaders on The 2015 Women to Watch List," said Bob Lord, President of AOL.

Last year, Advertising Age honored women like Blaire Christie (President, Cisco), Patti Clifford (Chief Talent Officer, Havas Creative Group), Kristin Patrick (Senior VP-Global CMO, Pepsi) and Karen Quintos (CMO, Dell), to name a few, and we're thrilled to see Allie join the ranks of these women. Cheers, Allie!

Let's spread the word and congratulate @alliekline on social using the hashtag #w2w2015.

May 15th 2015

AOL CELEBRATES 6th ANNUAL MONSTER HELP DAY


We are in the business of helping people. Period.
Strengthening communities around the world is a core part of AOL - - as a company it is in our DNA - - built into our mission of culture and code. One of AOL's core values is about helping people, and to date, AOL has donated more than 70 billion impressions to over 500 nonprofits that our teams, advertisers and consumers care most about.

AOLers in the UK
Monster Help Day is AOL's company wide volunteer day, in which AOLers worldwide take time outside of the office to help their local communities. This year marks AOL's 6th annual Monster Help Day and we expect it to be our most impactful day yet. The following stats are just the tip of the iceberg when it comes to what we're unleashing:

  • 3,000 AOLers volunteering internationally
  • 50 non-profits positively impacted from our service
  • More than 85 projects around the world
  • AOLers in 27 cities across the globe are getting involved

AOLers in Toronto

AOLers have volunteered over 50,000 hours in their respective local communities during AOL's annual Monster Help Day. As a company, employees are given 3 days a year to volunteer outside the office. Get involved by seeing how you can support your local community and follow our impact with #AOLMHD and #AOLGivesBack on monsterhelp.aol.com.

AOLers in NYC

Apr 22nd 2015

AOL DEBUTS 3 APPS FOR THE APPLE WATCH

Exciting news! On April 24th, we're disrupting the app store with three innovative apps built for the Apple Watch, including Pip, the newly redesigned The Huffington Post app, and the AOL app. Here's what you can look forward to seeing:


Pip App follows AOL's legacy as the creator of online messaging with an all-new messaging experience envisioned from the ground up for the Apple Watch. Pip is an easy to use, fully realized messaging app for the Apple Watch, allowing users to easily send and respond to short, simple messages with a single tap. In just a few taps, tell a friend you're running late, share your location (or ask for theirs), send them the weather, ask them to call you, and more without even having to pull out your phone.
  • Designed from the ground up to be the only messaging app purpose-built for the Apple Watch
  • Instantly receive messages from friends, and respond with a single tap without even having to use your iPhone
  • Create your own custom, pre-programmed messages in any language, and configure their color
  • Available for download in 150+ countries

The Huffington Post App brings you up-to-the-minute articles in a dynamic experience. Navigate, bookmark and share with ease through the real-time updates from The Huffington Post's Pulitzer-prize winning newsroom and international editions including the UK, Canada, Brazil, Germany, Spain, France, Italy, Japan, Korea, Maghreb, Greece and India.

The AOL App keeps you connected, informed and entertained with today's headlines, trending videos and AOL Mail. With its quality, advanced capabilities and easy-to-use interface, the AOL app for Apple Watch will provide users with an experience featuring:
  • Designed with the Apple Watch handoff feature in mind, users can read an email or article on the Apple Watch and pick it back-up on their iPhone, iPad or iPod touch
  • View news and email based on relevance and time using Apple Watch glances feature
  • Email and breaking news notifications
  • Ability to read the full text of the latest unread messages
  • Quick response to emails with pre-written messages
  • Quick actions that allows easy inbox management

A Word from our CTO

"As a media technology company, we are committed to providing the best possible messaging, news, and mail platforms on the Apple Watch," said Bill Pence, AOL Global Chief Technology Officer. "With the Pip app, The Huffington Post app and the AOL app, we believe we're delivering products that will exceed our users expectations and enhance their Apple Watch experience."

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