Feb 1st 2016

Where Can You Find 500 of the World's Most Influential Women Right Now?

This week, over 500 trendsetters, thought-leaders and influencers will convene for the 2016 MAKERS Conference, kicking off today in Rancho Palos Verdes, California. The conference gathers the world's most impactful female innovators for a three-day dialogue on how to nurture the leaders of the future. A diverse group of prominent and inspirational women are slated to speak, including Halle Berry, Katie Couric, Caitlyn Jenner, Annie Leibovitz, Gloria Steinem, and many others.

Themed #TheTimeIsNow, sessions will focus on tangible solutions around gender equality. While women remain underrepresented in leadership roles, particularly in tech, this powerful group is determined to change that.

Popular YouTube stars GloZell Green and Bethany Mota will discuss how they reach new audiences and stay true to their brands in the face of external pressures. Sheryl Sandberg and Lori Goler of Facebook will speak about how they break biases in the male-dominated world of tech. Kimora Oliver and Olivia Ross will share their experiences with Black Girls CODE, an organization that exposes school-aged girls to the disciplines of coding and programming through fun workshops and events.

Even if you're not attending in person, you can still hear from this incredible group of women—the entire conference will be live-streamed at MAKERS.com and on the go90 app. As MAKERS Vice President and Creative Director Samantha Leibovitz says, "Our mission is to shine a light on the groundbreaking women who inspire us, and ultimately inspire the next generation to follow in their footsteps."

Feb 1st 2016

Ignite Women's Equality: Live Stream the MAKERS Conference

The Time is Now to make a difference in women's equality. The MAKERS Conference gathers the world's most impactful leaders and innovators for a 36-hour action plan to progress gender equality today. This year, the exclusive experience of the MAKERS Conference is available to live stream for the first time ever. Watch trailblazing women including Reese Witherspoon, Caitlyn Jenner, Abby Wambach, Sheryl Sandberg, Kara Swisher and more to get inspired and prepared to take action.

Live stream of the MAKERS Conference on MAKERS.com or go90 February 1-3, 2016.

Jan 29th 2016

Watch the NFL Women's Summit Streaming Live on MAKERS.com

MAKERS is excited to announce that it will be the exclusive livestream partner for the National Football League's first-ever NFL Women's Summit: "In the Huddle to Advance Women in Sport," on February 4 and 5 in San Francisco leading up to Super Bowl 50.

The event will bring together prominent leaders from sports, government, academia, media and a variety of other fields, including tennis champion Serena Williams and former U.S. Secretary of State Condoleezza Rice, to discuss how participation in sports positively influences the future success of young women both personally and professionally. The NFL Women's Summit aims to reinforce the power of sports in women's lives and to encourage broad support — from men and women alike — for girls' athletic participation.

At the culmination of a year in which the League has celebrated the history and future of NFL football in the lead-up to Super Bowl 50, the NFL is celebrating the critical role sports have played in the lives of female leaders past and present and raising awareness of how sports can help in developing the next generation of leaders.

There is increasing recognition that sports participation helps develop leadership, teamwork, and other skills that promote success throughout one's life and career. The NFL Women's Summit will highlight that playing sports in the teenage years develops the character and values that last a lifetime. Ernst & Young, with whom the NFL is partnering to bring this event to life, has been tracking the role that sports has played for female leaders across industries.

According to 2014 Ernst & Young global research, executive women are more likely to have played sports and to hire other women who have played sports. The report, Making the Connection: Women, Sport and Leadership, shows that the majority of female executives surveyed believe a sports background helps fast-track a woman's career and has a positive influence on hiring decisions. Additionally, according Ernst & Young's 2015 report Three Reasons Female Athletes Make Great Leaders, girls who participate in organized sports have greater social and economic mobility, are less likely to use drugs, have greater personal safety, and perform better in school.

In conjunction with the NFL Women's Summit, the NFL is partnering with the Women's Sports Foundation, a 501(c)(3) organization that is dedicated to cultivating leaders by ensuring girls' access to sports, particularly in urban and diverse communities where opportunities are fewer. According to the Women's Sports Foundation, 2 in 5 girls participate in high school sports in the U.S., totaling 3.3 million girls. By contrast, 4.5 million boys play high school sports. While great strides have been made over the decades to increase participation levels among young women, the NFL Women's Summit seeks to advance the conversation and continue to make progress in this area.

The NFL Women's Summit builds upon the goals of NFL PLAY 60, which brings together the NFL's long-standing commitment to health and wellness with partner organizations to tackle childhood obesity by encouraging youth to be active 60 minutes a day. The Summit will evolve the conversation by focusing on the benefits of organized sports participation and the positive character and values learned on the field of play.

Summit attendees will include approximately 250 NFL, Club, and partner executives, local government officials, teen, collegiate, and pro athletes and coaches, non-profit organization members, and media. The exclusive live stream of the NFL Women's Summit will be hosted on MAKERS.com.

Links to the live stream will also be available on NFLWomensSummit. Fans can follow live social media coverage of the NFL Women's Summit on Twitter via the NFL's @SuperBowl handle and join the conversation across platforms with #InTheHuddle.

For more information, please visit the homepage of the NFL Women's Summit.

Jan 28th 2016

Supporting "Women in Filmmaking" at the 2016 Sundance Film Festival

The AOL Charitable Foundation focuses on fostering young women's leadership, empowerment and access through education and technology. In 2015 the AOL Charitable Foundation provided a grant to Tribeca Film Institute®'s Gucci Tribeca Documentary Fund​ to fund the AOL Charitable Foundation Award. This award is given annually to 2-5 films illuminating the lives of women and youth around the globe, spotlighting the ways they are improving their communities and futures. One of the recipients, AUDRIE & DAISY, premiered at Sundance this weekend. The film tells the story of two high school girls who suffered from bullying, empowering girls everywhere to never give up and to value themselves.

BUILD and NYU hosted a women-focused panel at Sundance and Sara Dosa, the film's producer, participated alongside other inspiring women filmmakers. As Dosa mentioned, "It's amazing to have female role models who are directing and producing." She also mentioned that "it's essential to point out the problems but also essential to celebrate where the good work is being done." Watch the full panel here.

AOL Inc. and AOL Charitable Foundation are thrilled to be able to make a difference, driving impact and engagement on behalf of our nonprofit partners.

Jan 25th 2016

AOL Has Agreed to Acquire AlephD

Today we're excited to announce that AOL has agreed to acquire AlephD, a programmatic platform specializing in publisher analytics and price floor optimization. This confirms AOL's commitment to delivering value to publishers large and small by turning data into insights and, in turn, using that intelligence to drive yield. AlephD will be a key part of ONE by AOL: Publishers, enhancing publishers' ability to understand, control and optimize pricing and packaging of their inventory and drive greater revenue in an increasingly complex ecosystem trending towards mobile.

In this industry, technology has been largely advertiser-centric, which has helped the buy-side push prices lower and lower, and, as a consequence, publishers have seen an overall decline in CPMs. The value of a publisher's inventory changes every single moment, based on market needs, buyer behavior, even the weather. It is incredibly challenging to understand these factors and analyze what these shifts mean – both long-term and in the moment.

Beyond these challenges, the resources needed to take action on the available information are astronomical – many large publishers have devoted entire teams to optimize yield, and, even then, aren't able to take action quickly enough to truly evaluate their inventory in real time and optimize yield. For smaller publishers who can't afford these dedicated resources, it is nearly impossible to do so.

AlephD will help publishers solve these challenges in the following ways:

  • Price Floor Optimization: Helps to maximize the value of every visitor to websites and apps, calculating the best price for each impression in real time.
  • Deal Simulation: Helps to find the optimal price for deals in order to maximize seller profit and monitor the performance of new and ongoing deals.
  • Auction Insights: Monitors and analyzes auctions, finding patterns or needed adjustments in pricing to tap additional revenue on auction inventory.
  • Open: AOL has a philosophy of openness, empowering partners to select the pieces of the AOL offering that best match needs and ROI, with no requirements for adopting the full platform or any specific functions. AlephD shares this vision, enabling partners to use analytics and optimization with AOL or any integrated partner for executing media sales.

We believe that publishers should have the ultimate say in which technologies and partners they choose to work with, rather than being locked in an all-or-nothing, walled garden vendor relationship. With the addition of AlephD, ONE by AOL: Publishers offers an alternative: an open partner that can intelligently and algorithmically help publishers determine the right price at the right time for every single impression, across all formats, screens and inventory types.

Welcome, AlephD team!

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